Ben Elliott work email
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My focus is on forging robust channel marketing programs and strategic partnerships. These initiatives are carefully designed to enhance point-of-sale experiences and drive customer product acceptance. With a background in category management and business insights, my mission is to deliver superior consumer experiences that translate into profitable business growth.Success stems from dialed-in focus on strategic verticals and actioned initiatives that led to key customer product acceptance. By leveraging my competencies in up front planning, efficient program execution, and ongoing sales analysis, I've contributed to the development of industry-leading marketing strategies. These efforts ensure the company stays at the forefront of the market, consistently meeting margin objectives and brand positioning goals.
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Channel Marketing ManagerHighline WarrenCharlotte, Nc, Us
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Sr. Channel ManagerTti Floor Care North America Mar 2023 - Oct 2024Charlotte, Nc, Us- Responsible for robust channel marketing programs within The Home Depot and Hardware / Farm & Ag segments through strategic partnership planning, ongoing event support, product roadmap implementation, and promotional cadence to enhance customer point-of-sale- Provided revitalized focus within Commercial sales verticals with actioned initiatives that led to key customer product acceptance while also highlighting end-user benefits to drive demand -
Channel ManagerTti Floor Care North America Jul 2021 - Mar 2023Charlotte, Nc, Us- Executed detailed go-to-market plans through Walmart encompassing merchandising strategies, promotional programming, and accurate product forecasting to facilitate profitable growth- Conducted market research, monitored consumer preferences, and analyzed competitor behavior to develop and maintain industry-leading tactics for effective marketing strategies
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Sr. Channel Marketing SpecialistHoneywell May 2019 - Jul 2021Charlotte, North Carolina, Us- Lead the strategic development and commercialization of integrated marketing plans for the Gas Detection segment to ensure attainment of business growth targets through ongoing account management including partner program execution and co-op marketing - Prepared, implemented, and evaluated strategic initiatives including promotion support, campaign coordination, and new product launches along with internal and external collaboration -
Channel Marketing ManagerNsi Industries Llc Jun 2018 - May 2019Huntersville, North Carolina, Us- Developed and applied integrated, multi-channel programs to actualize distributor and end-user engagement in the electrical distribution and retail markets while optimizing ROI, budget adherence, and timeline execution- Designed comprehensive channel engagement programs with top-tier merchandising strategies, detailed collateral development, consistent brand messaging, and impactful end-user promotions -
Marketing Manager – Small Store CommercializationCoca-Cola Bottling Co. Consolidated Apr 2016 - Nov 2017Charlotte, Nc, Us- Generated successful marketing and commercialization strategies aimed at increasing retail placement and revenue by establishing field execution standards, in-depth selling stories and detailed operational direction- Managed sku-intensive product portfolio, overseeing new item launches, planogram recommendations, and consumer messaging while monitoring product and program performance to identify channel successes, address challenges, and inform future program recommendations -
Marketing CoordinatorVf Jeanswear Jul 2012 - Jan 2016Greesnboro, Nc, Us- Piloted comprehensive marketing communications strategies for Wrangler specialty brands to optimize retail positioning and take market share- Collaborated with advertising, public relations, and design agencies, as well as merchandising, sales, and research teams to develop tactical campaign strategies and elevate brand image -
Specialty Sales Account ExecutiveBlue Rhino Jul 2008 - Jul 2012Winston-Salem, Nc, Us- Formulated and carried out sales strategies tailored to specific channels and customers to expand product categories through new product launches and targeting untapped markets- Partnered with key retail decision makers to drive significant volume growth, profitability, and customer satisfaction leading to mutually beneficial retail programs -
Channel Marketing ManagerLiberty Hardware Jul 2003 - Nov 2007Winston-Salem, Nc, Us- Led optimization of all marketing efforts with The Home Depot including new product development, merchandising, promotions, and forecasting - Conducted ongoing product lifecycle analysis to maximize program performance and identify new sales opportunities to exceed sales and margin objectives while maintaining budget awareness and increasing program profitability year-over-year -
International Marketing CoordinatorLiberty Hardware Dec 2001 - Jul 2003Winston-Salem, Nc, Us- Provided design and development of customer programs including merchandising components, new product development and ongoing promotional opportunities- Began regular analysis of program performance to maximize sales and minimize product liability
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International Marketing AssistantLiberty Hardware Aug 2000 - Dec 2001Winston-Salem, Nc, Us- Actively supported business plan that gained the company’s third largest client, B&Q - Assisted in product procurement and display coordination for customer presentations and rollouts
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Customer RelationsLiberty Hardware Dec 1999 - Aug 2000Winston-Salem, Nc, Us- Customer liaison responsible for tracking various program rollouts, updating company database, building product knowledge and maintaining customer loyalty
Ben Elliott Skills
Ben Elliott Education Details
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East Carolina UniversityCommunications (Public Relations Concentration)
Frequently Asked Questions about Ben Elliott
What company does Ben Elliott work for?
Ben Elliott works for Highline Warren
What is Ben Elliott's role at the current company?
Ben Elliott's current role is Channel Marketing Manager.
What is Ben Elliott's email address?
Ben Elliott's email address is ce****@****aol.com
What is Ben Elliott's direct phone number?
Ben Elliott's direct phone number is +133650*****
What schools did Ben Elliott attend?
Ben Elliott attended East Carolina University.
What skills is Ben Elliott known for?
Ben Elliott has skills like Cross Functional Team Leadership, Forecasting, Strategic Planning, Program Management, Demand Planning, Sales Analysis, Merchandising, Sales, Teamwork, Brand Management, Competitive Analysis, Marketing.
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