Social Media Coordinator
CurrentContent Creation- Creating engaging vertical video storytelling content for posting across social media platforms, including but not limited to Instagram, Facebook, TikTok, Twitter, and YouTube.- Collaborate with the content creation team to understand video objectives, messaging, and target audience to create videos that align with the brand's vision and goals.- Optimize video content for various platforms, ensuring compatibility with different aspect ratios, video lengths, and technical specifications.- Developing, implementing, and managing comprehensive social media strategies aligned with business goals.- Identifying target audiences, analyzing market trends, and tailoring content to engage specific demographics.- Creating content calendars and schedules for consistent posting across various platforms.- Deep understanding of different social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.- Adapting content strategies to suit the unique characteristics and audience behaviors of each platform.Community Management:- Engaging with followers, responding to comments and messages, and fostering meaningful conversations.- Monitoring mentions, reviews, and feedback to maintain a positive brand reputation.Resolving customer inquiries and issues promptly and professionally.Analytics and Insights:- Tracking and analyzing social media metrics to assess the performance and effectiveness of campaigns.- Using tools like Google Analytics, social media insights, and third-party platforms to gather data and derive actionable insights.