Benjamin Martinez Email & Phone Number

Fort Lauderdale, Fl, Us

New York, New York, Ny, Us

Crafted tailored education programs across LATAM, boosting brand presence. Orchestrated Education Portal launch for LATAM region, delivering bilingual content. Collaborated with cross-functional teams for successful product launches and influencer events. Mentored regional educators, ensuring consistency and alignment with business objectives.𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:• Lead all education initiatives in LATAM.• Conduct bi-monthly calls with distributors to plan education and events.𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴:• Conduct comprehensive training sessions for new distributors.• Provide detailed presentations on product lines.𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻:• Supply distributors with a complete set of educational materials.• Ensure all materials are translated and culturally adapted.𝗧𝗧𝗧 (𝗧𝗿𝗮𝗶𝗻-𝘁𝗵𝗲-𝗧𝗿𝗮𝗶𝗻𝗲𝗿) 𝗮𝗻𝗱 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀:• Organize initial and ongoing training workshops.• Schedule regular follow-up sessions for updates.𝗩𝗶𝗱𝗲𝗼 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁:• Provide a library of training videos with local language captions.• Customize video content for specific market needs.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁:• Collaborate on launch events and promotional activities.• Create tailored marketing materials.𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗦𝗲𝘁𝘂𝗽:• Establish a dedicated support channel for new distributors.• Implement a feedback system for continuous improvement.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗟𝗮𝘂𝗻𝗰𝗵 𝗦𝘂𝗽𝗽𝗼𝗿𝘁:• Build an education library for successful country launches.• Collaborate with vendors for material translation.• Create bilingual product knowledge and step-by-step videos • Develop customized educational materials for launches• Plan PR and influencer events with the Marketing team, including event outlines, artist bookings, invites, and venue location.

Geneva, Ch

I spearheaded the launch of an Online Beauty Advisor Learning Platform, revolutionizing customer experience. I orchestrated major beauty shows and developed educational content for national customers, collaborating with cross-functional teams to integrate product knowledge seamlessly. Leading a high-performing team, I achieved significant improvements in performance metrics and employee retention, and managed the Field Team Development Program to enhance team growth and performance.• 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗢𝗻𝗹𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗟𝗮𝘂𝗻𝗰𝗵: Spearheaded the launch of an online Beauty Advisor Learning Platform, transforming customer experience with real-time digital consultations and personalized recommendations.• 𝗣𝗹𝗮𝗻𝗻𝗲𝗱 𝗮𝗻𝗱 𝗟𝗲𝗱 𝗠𝗮𝗷𝗼𝗿 𝗕𝗲𝗮𝘂𝘁𝘆 𝗦𝗵𝗼𝘄𝘀: Orchestrated SalonCentric Beauty Show including TTT sessions, face-to-face special events, color seminars, and runway shows. • 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Developed educational content for national customers i.e., Sephora, Sally Beauty, SalonCentric, Ulta and regional distributors, ensuring alignment with brand philosophy.• 𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Collaborated with product development and marketing teams to seamlessly integrate product knowledge and brand messaging within educational materials.• 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led a high-performing team of senior education managers, achieving a 20% improvement in team performance metrics through strategic territory management and 100% employee retention for 5 consecutive years.• 𝗙𝗶𝗲𝗹𝗱 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Managed the Field Team Development Program, overseeing significant budgets and payroll to ensure effective team growth and performance enhancement.

Geneva, Ch

Developed and executed tailored education programs for national retailers, enhancing sales and customer engagement. Leveraged digital platforms to expand educational outreach by 30% for Wella Beauty portfolios. Collaborated on Joint Business Plans aligned with global objectives and conducted bi-monthly reviews. Planned and executed regional trade shows, achieving a 20% improvement in team performance. Oversaw education programs, in-store demos, product launches, and Train-the-Trainer sessions.• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Utilized social media and digital platforms to expand education for multiple portfolios under the Wella Beauty brand by 30%.• 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Executed Joint Business Plans aligned with global and customer objectives, conducting bi-monthly reviews.• 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝘀: Developed customized education programs for national premium retailers such as Sephora, Ulta, SalonCentric, and Sally Beauty, driving customer engagement and loyalty.• 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 𝗧𝗿𝗮𝗱𝗲 𝗦𝗵𝗼𝘄𝘀: Planned and executed runway shows, breakout sessions, photo shoots, pre-show seminars, and promotional filming for collective participation.• 𝗧𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝘆 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Aligned strategies with corporate goals, achieving a 20% improvement in team performance gains.• 𝗦𝗲𝗽𝗵𝗼𝗿𝗮, 𝗨𝗹𝘁𝗮, 𝗦𝗮𝗹𝗼𝗻𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Oversaw the execution of education programs, including in-store demos and product launches. Ensured TTT sessions were conducted with consistency and aligned with global and customer objectives.

Mclean, Virginia, Us

I directed operations across 22 beauty salons, ensuring the consistent application of company policies and achieving a 15% increase in operational efficiency. I led a team of 56 managers, fostering a culture of excellence and professional growth, which resulted in a 20% growth in district sales and a 12% increase in profitability. I implemented new training materials and growth strategies, boosting manager retention and increasing customer satisfaction scores by 25%. Additionally, I successfully managed store openings and renovation projects, enhancing regional market presence by 10%.• 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Directed operations of 22 Beauty salons, ensuring consistent application of company policies and procedures, resulting in a 15% increase in operational efficiency.• 𝗦𝗮𝗹𝗲𝘀 & 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Achieved 20% growth in district sales and 12% increase in profitability through strategic sales initiatives.• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Led a team of 56 managers, fostering a culture of excellence and professional growth.• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁: Implemented training programs that increased customer satisfaction scores by 25%, driving repeat business and customer loyalty.• 𝗦𝘁𝗼𝗿𝗲 𝗢𝗽𝗲𝗻𝗶𝗻𝗴𝘀 & 𝗥𝗲𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻𝘀: Managed successful openings and renovations projects, increasing regional market presence by 10%.

Boosted brand awareness for key haircare brands in the Northeast Region. Expanded and led the education team, significantly increasing revenue. Developed and implemented a comprehensive digital education strategy.• Awareness & Advocacy: Increased brand awareness & advocacy in the Northeast Region for Sexy Hair Concepts, Pureology, and Alterna by 20%, and Lakme color (new launch) by 50%. Achieved this by developing strong relationships with salons and sales consultants and identifying areas of opportunity.• Team Expansion: Successfully recruited and expanded a team of 3 full-time educators and 15 independent brand educator contractors. This strategic move enhanced the brand's sales growth, contributing to revenue growth from $2 million to $5 million in the hair care and color categories.• Cross-Regional Cohesion: Nurtured cross-regional sharing by leveraging ideas from local markets. Utilized digital surveys (e.g., SurveyMonkey) and joint business plans to create a feedback loop, increasing education touchpoints by 10%.• World-Class Education Strategy: Provided leadership in the development and implementation of a world-class education strategy. This included the creation of an education digital platform and comprehensive training programs and tools.• Performance Management: Utilized business-driven data to manage education programs, measure success through quantitative results, and develop KPIs aligned with commercial & business objectives

Paris, Fr

Aligned sales and education strategies, enhancing brand visibility and advocacy. Developed diverse educational content and assessed market trends to inform education strategies.• Sales & Education Alignment: Conducted weekly sessions with national & district sales managers, aligning on education and sales priorities. Customized a blended education calendar, incorporating shows and events annually for key customers, resulting in a 10% increase in business targets achievement.• Brand Awareness & Advocacy: Led initiatives that boosted brand visibility by 15% and advocacy by 20% through targeted marketing and training programs.• Territory Strategy Alignment: Constructed a calendar of events featuring regional distributor shows, social media events, and brand content filming sessions annually, ensuring brand continuity & brand aesthetic.• Strategic Partnerships: Collaborated with regional sales consultants to identify business development opportunities annually & fostered relationships with premium retailers and distributors.• Content Development: Spearheaded the creation and development of educational programs, videos, and materials annually tailored for salon and educator training.• Market Analysis: Continuously assessed market trends and competitor activities, resulting in the development of education deployment strategies annually that increased customer loyalty by 12% and brand advocacy by 10%

Minneapolis, Minnesota, Us

Served as a Full-Time Signature Artist, elevating stylist capabilities across renowned salon chains. Delivered comprehensive stylist training and developed tailored educational content. Managed remote teams for strategic alignment.• Artistry & Educational Leadership: Championed the role of a Full-Time Signature Artist, elevating stylist capabilities across renowned salon chains.• Capability Training: Delivered comprehensive training to stylists working for Regis, Mastercuts, and SmartStyle salon chains, resulting in a 10% increase in stylist proficiency.• Content Development: Spearheaded the creation and development of educational programs, videos, and materials tailored for salon and educator training, leading to a 15% increase in training engagement.• Strategic Team Leadership: Managed remote teams and ensured alignment with strategic objectives through effective leadership and collaboration with crossfunctional departments.