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Operated primarily within corporate strategy & business development for global professional services firms, WPP & Omnicom. Led the definition & deployment of connected commerce channels for fortune500 clients, to include J&J, Diageo, PepsiCo & Pfizer. Experienced in preparing companies for M&A, formation of strategic partnerships. Played key role in establishing clear path to growth and unlocking commercial value within the business. Xtopoly/GroupM/P4RC/Mogul. Driven tangible outcomes wherever I’ve worked and have put the time in with every company that’s required to succeed (average tenure 6 years). Putting a career of learning to work in building Fable, an alcohol alternative botanical cocktail line, available nationwide.Truly enjoy the power of the team. London - New York - Denver
Bkkb Ventures Llc: Fable Libations
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Chief Executive Officer (Co-Founder)Bkkb Ventures Llc: Fable Libations Jan 2021 - PresentBKKB Ventures operates in the food innovation industry, with investment focused on the emerging Non-Alc beverage sector. The Fable brand represents our initial product offering, available now in 39 states.Fable represents an Award Winning line of premium 0.0ABV botanical cocktails, developed using real roots, fruits and spices. Each of our 4 SKU’s replicates both the use occasion and consumption experience of a fine alcoholic beverage. Drink Intentionally via www.drinkfable.com
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Svp Connected CommerceOmnicom Dec 2017 - Dec 2020New York, Ny, UsEnterprise Commerce Lead - Definition, design and development of service offering, specifically relating to digital commerce - Responsibility for the integration of e-commerce services across the Omnicom network of agencies, including TBWAChiat, DDB/Rapp, Hearts&Science, Daggerwing, VelocityDDB and Integer Group. CRM Business Lead- Managed & operated the growing CRM team with a focus on helping clients create connected customer relationship journeys, establish contact strategies and optimize to drive lifetime value and nurture programs. Omnicom eCommerce Enterprise Lead: - Johnson and Johnson (Neutrogena/Aveeno/OGX/Acuvue)https://tbwa.comhttps://integer.comhttps://www.mmm-online.com/home/channel/agencies/wpp-omnicom-restructure-agency-set-ups-for-johnson-johnson/ -
Vp Connected CommerceOmnicom Apr 2016 - Dec 2017New York, Ny, UsCommerce Enterprise Lead: Johnson & Johnson (Aveeno, Neutrogena, OGX/Vogue, Acuvue), Michelin, AMFAM and GSK - eCommerce strategies- CRM- Digital shelf organization - Social commerce- DTC road mapping / UX design - Retail media- eRetail SEO (Amazon) - Salesforce/Eloqua/Bluecore/Marketo integration
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Member Of The Board: ExitXtopoly Feb 2009 - Dec 2017Board MemberXTOPOLY (EXIT: Acquired by Vincent) June 2011 – Present (1 year 8 months)Costa Mesa, CAXTOPOLY (formerly Textopoly) is a multi-award winning mobile marketing and advertising agency. Emerging from its early leadership as an SMS marketing agency, the Company has matured into one of the most sought after digital marketing agencies in SoCal.
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Group Director - Digital MarketingTbwa\Worldwide Mar 2011 - Mar 2016New York, Ny, UsBusiness unit formation & implementation across UX, Social Commerce, eCommerce Content, Digital Shelf , DTC roadmapping and CRM strategy. Client Leadership PepsiCo, American Family Insurance, HNI Corporation, 7Eleven, Mars, Neutrogena, Michelin, LG and J&J Vision Care. Represented Omnicom @Rutberg Futures Conference, Mobile Media Summit, CES, Shopper Marketing Forum and AdWeek. -
Group Director: Emerging Markets (Mobile)Groupm Dec 2006 - Mar 2011New York, UsWorked as part of a corporate business strategy group tasked with unlocking growth across the WPP/GroupM US network. Reported directly into Senior GroupM executive team with business modeling, positioning and market opportunity defined and deployed. Helped define 3 yr growth roadmap for GroupM focused on moving from centralized SBU - agency specific capability. Deployed against roadmap as follows: Formation of GroupM mobile SBU: Jouleww Assisted in branding & go-to-market positioning. Executed against client forecast Defined role of GroupM agencies, with corresponding timing and KPIs (Mediacom, Mindshare, Maxus, Wunderman & KineticWW) Defined service offering Enterprise Mobile Lead:J&J, American Family Insurance, Conagra, Sprint, Diageo, Green Mountain Coffee, VW & Kimberly Clarke. -
(Us Launch Team) Commercial & SalesOk! Magazine Feb 2005 - Dec 2006GbChosen by Express Newspapers CEO (Richard Desmond) to move to New York in 2005 as part of OK! Magazines US launch team. Responsibilities included:Generated display advertising revenue in excess of $2million within the first 16 months of launch. Brokered deals directly with Sketchers, Warner Brothers, BabyPhat, P&G, Ford and L'Oreal. Brokered advertorial contracts, ensuring brands received editorial value within the publication in return for volume agreements. Helped build a national salesforce with focus on NY, Detroit, LA & ChicagoDelivered a launch media plan, negotiating deals within print, OOH, TV and PR and managing the relationship with Mediacom. -
Display Advertising Sales ExecutiveThe Daily Express 2003 - 2005GbRan portfolio of clients servicing the Daily Star publication. Managed agency relations on behalf of the company for Mediacom, Mindshare and Universal Mccann Responsible for generating annual revenue in excess of $4,000,000 in display advertising -
Graduate Program (Broadcast Media Buyer)Wpp Jun 2000 - Nov 2003London, London, GbWPP Graduate Program: Broadcast buying on behalf of Adidas, HSBC, Transport for London, Warner Brothers and The Famous Grouse. Managed the broadcast buy for "Adidas - Impossible is Nothing" Rugby World Cup campaign, preparing reports on TVR delivery with a recommendation on optimization. Responsible for the negotiation of media budgets, exceeding $100M on an annual basis.Chosen to attend the prestigious AMVBBDO Pitch Training camp, preparing and delivering an example agency pitch to Senior BBDO management. Rewarded the responsibility of maintaining agency spend/cost position levels between PHD and Channel4, reporting up to Senior Mgmt on a quarterly basis.
Benjamin Kennedy Skills
Benjamin Kennedy Education Details
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The University Of HuddersfieldLaw -
Calday Grange Grammar SchoolGcse + Alevel
Frequently Asked Questions about Benjamin Kennedy
What company does Benjamin Kennedy work for?
Benjamin Kennedy works for Bkkb Ventures Llc: Fable Libations
What is Benjamin Kennedy's role at the current company?
Benjamin Kennedy's current role is CEO Fable Libations.
What is Benjamin Kennedy's email address?
Benjamin Kennedy's email address is be****@****bwa.com
What is Benjamin Kennedy's direct phone number?
Benjamin Kennedy's direct phone number is +146961*****
What schools did Benjamin Kennedy attend?
Benjamin Kennedy attended The University Of Huddersfield, Calday Grange Grammar School.
What are some of Benjamin Kennedy's interests?
Benjamin Kennedy has interest in Politics, Golf, Ritz Carlton Weekends And Liverpool Fc, Animal Welfare.
What skills is Benjamin Kennedy known for?
Benjamin Kennedy has skills like Mobile Marketing, Digital Strategy, Digital Marketing, Mobile Advertising, Media Planning, Advertising, Business Development, Marketing Strategy, Integrated Marketing, Entrepreneurship, Strategic Planning, Business Strategy.
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