DP Jones & Co, is a Victorian-based, second generation family business, specialising in the design and manufacture of bronze, aluminium and stone memorials.

Created, built and bootstrapped 'Little Gulliver', a niche online retail business providing a unique range of kids travel gear.The business is the exclusive importer of the innovative and award winning child aviation restraint, CARES, for the Aust. and NZ region.ResponsibilitiesEnd to end small business creation that involved developing the Little Gulliver business plan, identifying our core customers, determining our ongoing range of unique products, establishing and maintaining supplier relationships across the baby and child industry, building our website using Shopfactory software and our own coding, writing strategic website copy that strengthens our SEO, website image creation, branding, digital and other marketing, product pricing, customer query management, order fulfilment, aftersales service and data driven performance analysis.Achievements- Developed a strong reputation for personal customer service, recognised in our customer testimonials section.- Built a smooth functioning website that ranks highly in Google for keyword targets (eg. ‘Kids Luggage’ #5 rank, ‘CARES harness’ #1 to 3 rank, ‘ Kids travel bed’ #2 rank and more)- Negotiated and agreed exclusive Aust & NZ distribution rights for the CARES brand with the US brand owner.- Lodged a successful CARES customs submission that delivered tariff free import status.- Initiated successful discussions with major airlines (Qantas, Virgin Australia, Air New Zealand, Tiger and Jetstar) to update their Child Restraint Policies to include CARES and republish via their websites.- Increased Aust. CARES brand volume from zero to US home market volume levels (adjusted for population).- Maintained strong CARES margins while juggling FX exposure, Amazon and local price dynamics.- Pitched and priced expansion of CARES into wholesale market with select Australian and NZ retailers.- Reduced reliance on individual brands to improve Little Gulliver retail returns and manage trading risks.

Created a new team to consolidate and lead the commercial management of Foster's Australia brand partnerships. Working closely with Brand regional representatives and FGL teams to maximise the financial and strategic value of partnerships in Australia / New Zealand. Major partners were:Asahi, Modelo (Corona), S&N (Kronenbourg), Inbev (Stella), Carlsberg, Campari (Skyy and Riccadonna).Responsibilties:*Developing and negotiating Partnership structures & sales targets/marketing commitments, financial analysis, contract development, internal communication of key terms and performance oversight.*Accountable for brand partnership sales & profit performance. Working in hand with marketing/sales leadership teams.*Building and maintaining strong corporate relationships with Foster's external partners / principles.Achievements:*The successful negotiation of a major new beer partnership with Carlsberg*Improved partnership management processes - expanded financial analysis, consistent contract clauses across partners, more targeted pitch documents, standard proposal templates.*Improved organisational awareness of contractual obligationsThe team consisted of 2 Business Development Managers and an Administrator. It also included 1 Specialist Brand Services manager to develop a specialist sales vehicle for Foster's Australia but this was disbanded at concept stage due to mgmt changes

Led a cross-functional team responsible for the commercial performance of Foster's Australia Spirits & Cider business (AUD$120m+ turnover, $20m+ brand profit contribution). Key brands were Cougar, The Black Douglas, SKYY and Strongbow.Achievements:*Implementation of a new Foster's business model (Business Leadership Team)*Creation of a Spirits business and category plan including marketing spends, product pricing structure and volume targets.*Established a settled, motivated Spirits marketing team with clear targets.*Strengthening of Spirits business relationships (across Brands and product sourcing - bourbon, scotch)*Successful renegotiation of the Campari partnership*Relaunch of Cougar brand in line with latest Consumer insight.*Led the national market launch of a new brand line for Cougar (Cougar Rum) in 34 working days.Business Leadership Team consisted of :*1 Spirits Marketing Manager and a brand and trade marketing team of 8, split into Dark Spirits, White Spirits and Cider.*1 Commercial Manager*1 Team Administrator*Team members from Sales, Production, HR and Communications that had a dual reporting line to my BLT and their functional heads

Reporting to the Managing Director of Carlton United BeveragesResponsibilities:*Work with Foster’s senior management team to identify and manage implementation of strategic business development opportunities (M & A opportunities, key customer activity, business processes).Achievements:*Leading a cross functional project team to evaluate ways of accelerating FGL Australia growth. In scope were potential alliances / a reconfigured supply chain / sales team restructuring / brand portfolio gaps.*Leading, on behalf of CUB MD and Foster’s CEO, the commercial negotiations of a new & transforming Route to Market strategy. Drive CUB input for Southcorp acq business case.

Reporting to the Snr VP of Global Strategy & Bus Development / Dotted line to CUB MD.Working with Foster's and CUB senior mgmt and business teams to deliver the strategy and business development needs of the Australian business. Focused on the Beer, Cider and Spirits businesses predominantly.Key Achievements:1. Australian Leisure & Hospitality (Pub business) Demerger ($1.5b transaction) May 03 to Dec 03*Primary contact point for all our legal/accounting/investment bank advisors and a team member across the full range of demerger activity.*Lead role in the multiple bidder negotiations, development of Senior Mgmt / Board recommendations & delivery, IPO and PT planning & implementation, legal agreement negotiation, due diligence program, Prospectus preparation & lodgement, float process, separation requirements.2. Worked with CUB VP Sales & Marketing to negotiate and complete a long term strategic agreement with key customer3. Provided analysis / business case development and recommendations for:*CUB Wine initiative (launch of Half Mile Creek)*Water category strategy (identified targets and brand gaps)*Carlton Non-Alcohol strategy (Led to water business purchase)*On-Premise sales team strategy

Reporting to CUB VP of StrategyThe role involved participating & leading CUB strategy development and communication, addressing major operational challenges, acquisitions and partnership negotiations.A major achievement was the purchase of Bulmer Cider business in Australia and NZ *Business case, financials, negotiations, due diligence, integration planning

Reporting to CUB Strategy MgrDeveloped content, delivered topic presentations, managed logistics and other needs for a CUB Growth Workshop (Dec 01)*Topics – Wholesaling, Non-alc bev, House brands, Retail service opportunities*Led to acquisition of BCB Beverages

Promoted to team leader responsible for all reporting & analysis functions for Retail (Pub) business.*National team of 12 Accountants*Restructured and refocused the team to improve operations financial support*Introduced and improved forward looking business tools and more timely performance analysis eg. Semi-automated weekly profit analysis, weekly corporate profit flash.*Coordination and consolidation of budgets and forecasts for the Retail Group*Introduced measures to tighten controls and management of Retail balance sheet*Managed team involvement in retail move to Oracle financial system

Led the introduction of the Goods and Services Tax across the ALH retail business and integrated the activities with other Foster's divisions.Involved the coordination of cross-process teams to implement the GST requirements across 7000 employees and 150 physical work sites in five states.Responsible to the ALH senior executive steering committee and FGL GST project team.

Promoted to team leader role*One direct report*Expanded projects-based role supporting the strategic function of ALH

Financial support to CUB property acquisition & disposal team*Financial modelling, budgets, forecasts, acquisition accounting

Responsibilities:*Monthly financial accounts for twelve Divisions and eight Cost Centres*Budget Preparation, Annual Financial Report preparation*FBT return, Tax schedules*Integration of Practice Mgmt System - in particular all General Ledger requirements*Providing guidance to three Accounts Payable staff

Responsibilities:*Preparation of monthly financial accounts for five Divisions and eight Cost Centres*Maintain integrity of internal systems information*Preparation of annual tax schedules, annual consolidated budgets*Prepare statistical reports for National Office, internal mgmt and Office General Manager*Supervision of Finance Clerk