Vice President Of Operations
Los Angeles, Ca, Us
Developer, direct response marketer, and distributor of consumer products in small appliance and non-FDA cosmetic verticals sold in 35+ countries. Products include: Nutribullet ®, Magic Bullet®, Baby Bullet®, and Back2Life®Established and built scalable processes and procedures for consumer goods manufacturer (CPG). Created sophisticated and sustainable global operating infrastructure across different functional areas to support exponential growth, including the Nutribullet® family of products. Developed products; created operating systems; established licensing; sourced and negotiated indirect and direct supplier agreements, set up vendors and distributors; and spearheaded new business initiatives.• Partnered with CEO, engineering, and overseas manufacturing team on development, launch, and marketing of Nutribullet® playing pivotal role in tripling top-line revenue and achieving sales of 6M+ units annually.• Developed companywide initiatives to generate additional revenue, contain costs, streamline processes, protect global brand, and achieve business objectives.- Recommended product enhancements of other “Bullet” branded products, which reduced product costing, increased sell-through, and improved product safety.- Established “Certified Reconditioned Product” business for retail returns with 33K unitsreconditioned in first five months; on track to delivering first year incremental revenue of $3M.- Negotiated agreement with plastics supplier, which reduced shipment time of Tritan® copolymer resin to Asia by 33% and decreased material cost 12% on consumption of 4.5 metric tons (MT) annually.• Managed relationships with global distributors: Walmart, Target, Costco, Kohl’s, Bed Bath and Beyond, and others. Slashed retailer annual vendor costs 64% by managing allowances and chargebacks.• Established nearshore, multilingual call center (Mexico) projected to reduce hourly operating costs 52% with expected annual savings of $1.7M.
