I've had the opportunity to advise clients on brand strategy and innovation across a wide range of industries and locations. Areas of specialisation are telecoms, countries, cities, financial services, industrial groups and tech. Notable projects include:• strategy and brand architecture for Facebook Corporation• relaunching central Europe’s largest telecoms brand, A1 Telekom Austria• creating a place brand for both Vienna and London• re-branding Kyocera Document Solutions, worldwide printer and copier brand• relaunching professional networking brand XINGFrom 2008-2010, I led the launch of Saffron’s office in Mumbai, India. The local team and I built an office contributing 15% to Saffron's group turnover in the first year. Since early 2010, I've been leading Saffron’s work in the central Europe region from Vienna. In 2019, I co-authored a book on disruptive branding together with Jacob Benbunan and Gabor Schreier, published by Kogan Page.Skilled in Brand Strategy, Brand Architecture, Digital Strategy, Design Thinking and Management, Innovation Development, Corporate Communications, and Service/Product Design from prototype to deployment. An MA focused in Strategic Branding from Brunel University.