Ben K. Email and Phone Number

I provide consulting on strategy and optimization. I increase leads and sales, and improve lead monetization. I enhance customer acquisition and retention strategies. I improve the performance of websites, increase engagement with lead forms, improve conversion, and improve user experience. I increase digital marketing, advertising, and ecommerce efficiencies for processes, costs, and time savings. I design and develop websites for marketing leads and sales leveraging HTML5, CSS3, JavaScript, jQuery, Responsive Web Design, PHP, API Integration, Adobe Photoshop, and Adobe Creative Suite products. I transform designs from Photoshop into amazing pixel perfect websites by leveraging in-depth technical knowledge. I coordinate all functions related to UX design, user experience research, and usability testing. I create user flows and stories, conceptual diagrams, wireframes, prototypes, visual and fully specced mockups, and product management & design. I configure servers and domains for clients. I track and monitor data as well as updated sites for clients by using multiple software programs.The values I have driven in this role include the following:- Improve ROI by optimizing web KPI's and metrics.- Plan and enhance growth with website traffic quality and quantity.- Achieve significant increases in conversion rates, lead generation, and monetization.- Ensure development and implementation of strategies are in line with business goals and objectives by overseeing complete procedures.

In this role, I led the development and implementation process of the marketing and digital sales channel plans for the company (SMS, Email, Leads, Chat, Voice, and Ecommerce), while serving as a strategic partner in organizational operations. I drove smooth execution of sales, marketing, and technology functions by guiding a diverse team. I oversaw creation and deployment of vision, strategy, and overall discipline within the digital sales channels through direct management of digital sales channel teams. Moreover, I increased revenue through digital acquisition tactics including creative & effective marketing campaigns. I coordinated complete aspects of multichannel marketing campaign management, marketing operations, marketing technology & integrations, chat AI and bot integrations, and conversion rate optimization in collaboration with marketing, UX/UI, sales, and technology teams. I identified and secured ROI-based opportunities to keep the company at the forefront of customer acquisition and retention, digital purchasing, and customer experience.My achievements from this role have been:- Enhanced process efficiency and user experience from being the Subject Matter Expert.- Achieved significant increases in qualified leads, conversion, revenue, and orders by 200%, 500%, 250%, & 50% respectively, while attaining 60% channel growth.- Ensured smooth operations of built, executed, and scaled full-funnel marketing strategies for B2C & B2B with ROI focused digital marketing programs.- Improved overall performance and growth of marketing & digital sales channels, including SMS, Email, Leads, Ecommerce, Voice, & Chat by directing end-to-end procedures and increasing utilization & engagement.- Directed & managed entire facets related to creation and deployment of an optimal Omnichannel process with a world renowned customer experience surrounding key marketing touch points for best in class experience & management, maximizing customer lifetime value & retention.

I directed and managed the user experience design for a cloud based contact center software company including brands, products, and websites. I optimized UX with the main product design and helped make it more user-friendly and intuitive to attract and retain customers. I redesigned software interfaces to meet market and customer needs. I conducted user and market research to create strategies for improvements while keeping general direction for UX design work aligned with overall business goals and objectives. I created personas through user research and data. I ensured understanding of user psychology, grasped their needs, and solved problems. I created wireframes and prototypes around customer needs. I defined interaction models and evaluated their success. I conducted concept and usability testing and gathered feedback. I combined interfaces and workflows to enhance the user experience. I created, documented, and maintained UX and UI standards. I leveraged my analytical mindset and creative design expertise. I found creative ways to solve UX problems (e.g. usability, findability, mobile-friendly, etc.). I worked closely with Product, QA, and Development teams, and occasional outside design agencies to ensure signed-off UI designs were successfully implemented. I communicated design ideas and prototypes to stakeholders and developers. I kept abreast of competitor products and industry trends. I brought new ideas to the team and developed visual guidelines and standards.

From 2016 to 2018, I oversaw and maintained all functions related to web design and development by providing strategic directions to team members. I improved UX, UI, SEO, SEM, and UX design by utilizing robust technical expertise. I increased engagement and conversion, and improved campaign performance. Moreover, I executed user experience research and usability testing, while created user flows and stories, conceptual diagrams, wireframes, prototypes, visual and fully specced mockups, and product management & design. I supported entire facets of project management and digital marketing for the company.A small selection of the achievements from this role include:- Optimized UX to improve the performance of websites and applications.- Improved user engagement and increased conversion.- Ensured successful integration of websites with Customer Relationship Management Software (CRM) and Content Management Systems (CMS) by steering complete procedures.

Front end development doing freelance and contract work consisting of web design & development, team management, optimize UX/UI, SEO, SEM, UX design, conducted user experience research, usability testing, created user flows & stories, conceptual diagrams, wireframes, prototypes, visual & fully specced mockups, product design & management, project management, and digital marketing.

As a Front End Developer for a full-service web design, development, and management firm with clients in a variety of e-commerce and marketing verticals, I accomplished web design & development, optimized UX/UI, project management, and digital marketing for the team.