Board Director

Changing "where" games come from by supporting developers around the world.Focused on the Midwest and other under-represented regions and developers.- Twitter: https://lnkd.in/g8QsUNJt- Instagram: https://lnkd.in/gDXec9fN- Discord: https://lnkd.in/gy94cVgX

Leading the vision and direction to promote Wisconsin as a premier site for the games industry.

The advisory board brings the College of Arts, Humanities, and Social Sciences (CAHSS,pronounced “cause”) and community members together to collaborate on the work of the College.

Advisor for Chancellor and Vice Chancellor for Advancement around University priorities, growth opportunities, market trends & needs, and major advancements. Helped advise creation of Esports Center at the University Union.

Built Netflix Games from its infancy. Launched global MVP and pushed initiative into steady state. Worked between Engineering, Creative Production, and early Game Studio management to launch the Netflix Games platform and game launch ecosystem.Built central source of truth from the ground up and managed publishing workflows, cross-functional communication, marketing strategy & planning, brand integration, and strategic title management. Facilitated connection on and off-service by providing strategy and visibility between Game Studio, Comms, Product, Localization, Metadata, Ratings, Writing, and Product Creative Studio. Stepped in to problem-solve portfolio and title concerns, in our constantly changing environment.Accomplishments:- Architect for source of truth for cross-functional workflows- Built out title management flow and strategy- Built out Games YouTube strategy and trailer debut workflows- Built toolkit workflow and needs for Games in conjunction with Asset Management team- Managed strategy for initial marketing buildout and beats, including Geeked Week, TUDUM, Stranger Things Day, and The Game Awards, facilitating between External and Internal Development, Comms, and Creative Production

Established Films Marketing Operations from infancy and led title marketing campaigns, strategy, and operations. Facilitated cross-functional communications between Creative Marketing, Comms, Creative Production, AV, Print, Digital, and Localization. Accomplishments:- Built, managed, and rolled-out the central source of truth for project tracking all marketing assets across Netflix globally- Led campaigns for 6 out of 10 of Netflix's top films- Built and defined toolkit strategies for film- 2x Golden Trailer Award Winner- 6x Golden Trailer Award Nominee- Clio Award Winner

Defined overall product, creative, marketing strategy, P&L, and managed product management team. Managed budget, goals, and priorities across six different products, broadcasts, games titles, and central platform. Owned cross-functional alignment and scheduling for announcements, roadmaps, and integration into moments and events.Accomplishments:- Built and managed Product Marketing team- Created profitable product for first time while reducing budget 27%- Won Best Esports Festival from FestX- Increased viewership 20% to be the largest BlizzCon ever

Worked across global marketing organization focused on creating better strategy, structure, brand development, and optimization of the org in collaboration with Sr VP of Marketing and VP of Intl Marketing. Facilitated market strategy, aligning closely with international teams in Europe and Asia to drive some of the largest AAA marketing campaigns in the industry. Worked across over 30 titles during this timeframe including 2K's first free-to-play and mobile initiatives. Led global event strategy, facilitating with Product Development and Comms teams globally. Reorganized our community management and social strategies, consolidating our channel strategy to create greater impact. Facilitated key projects for President & COO, including game pitches, studio creation, and Take-Two Board of Director meetings.Worked on over 100 AAA and AA titles on Console, PC, Mobile, and Cloud across business models that include in-store, digital, free-to-play for every major games platform.Accomplishments:- Restructured Marketing Organization- Implemented first Campaign Planning Tool- Managed international portion of largest Marketing Campaign in 2K history- Managed Gamescom, Paris Games Week, Tokyo Games Show, and other international events- Designed community strategy and consolidated our social channels- Helped to Build Hangar 13- Project Managed game pitch of major licensing acquisition w/ COO, Head of Studio, and VP of Marketing

Established and built out, in collaboration with VP of Technology, centralized technical group to collaborate with global game studios, manage middleware and licensing deals, and oversee development of an SDK.Accomplishments:- Established Core Tech group for 2K- Built group to ~60 folks to centrally support developers- Integrated group into existing 2K structure- Built yearly Tech Summit for Core Tech and global developers to come together- Built out licensing and middleware database

Coordinated between Product Development, Finance, Localization, HR, and other key elements of publishing label to run operations and workflows under VP of Operations.Accomplishments:- Built and managed Greenlight Funnel- Built localization pipeline and workflow- Managed cross-functional communication and workflows

Established WGBX internet radio at UWGB, as General Manager.