• Drove technology adoption by providing value to all levels of clinical lab management through consultative research and relationship building• Provided VOC and marketing strategy input for new product development• Gathered primary market data and KOL input for 10 product launches (Allergy, Autoimmune, Infectious Disease)• Collaborated with Marketing, R&D, and RA on new product design, promotion, and clearance strategies• Developed marketing collateral, Powerpoint presentations, and Excel models for successful webinar campaigns and in-person sales calls• Developed territory strategy and business plans, and used CRM to track Key Performance Indicators, sales reports, and forecasts at the product and account level• Supported Marketing with competitive intelligence, literature review, and managing local tradeshows• Managed internal and external teams to implement technology solutions on site at customer locations and met strict deadlines to ensure customer satisfaction• Researched and implemented lead discovery and account business databases, and trained salesforce on their use, including qualification strategies, to improve lead conversion efficiency and shorten sales cycle time

• Generated new business through A/B advertising campaigns, multiple domestic tradeshows, constant-touch email blasts, and thought leader publications• Built Aesku's west coast sales operation, including implementing salesforce.com CRM and distributor marketing support, helping the company establish their first direct US sales presence• Advised German headquarters on their regulatory strategy to address market needs, improving adoption rate• Sold a broad menu of diagnostics building on product differentiation, using consultative strategies • Responsible for lead generation, proposals, contract negotiation, and successful implementation of Aesku consumables, systems, and reagents in private, government, and academic CLIA laboratories.

• Developed 2nd and 3rd generation HPV test, and 2nd and 3rd generation liquid handling automation, improving flagship product's global adoption• Led development of the IncellDx international service department allowing participation in global markets• Developed ISO 9001 and 13485 document control compliant package inserts and SOP's to ensure compliance with industry regulations and quality management system• Monitored test performance with international distributors to ensure assays worked identically around the world• Installed, trained, and supported Incelldx’s molecular diagnostics products globally, interfacing with all levels of client organizations

• Manually performed high complexity Molecular genotyping and HPV assays, flow cytometry, cytology, histology, and microbiology assays• Validated, performed, and taught new assays to co-workers, allowing cross-coverage and business expansion• Initiated Hunter Labs’ partnership with CSU, San Francisco Clinical Laboratory Scientist licensing program• Performed long-term Quality Assurance study of a novel HPV test which resulted in publication