Benjamin Lack, Mba Email & Phone Number

Carlsbad, CA, US

United States

Wendelsheim, Germany

West Coast

• Drove technology adoption by providing value to all levels of clinical lab management through consultative research and relationship building
• Provided VOC and marketing strategy input for new product development
• Gathered primary market data and KOL input for 10 product launches (Allergy, Autoimmune, Infectious Disease)
• Collaborated with Marketing, R&D, and RA on new product design, promotion, and clearance strategies
• Developed marketing collateral, Powerpoint presentations, and Excel models for successful webinar campaigns and in-person sales calls
• Developed territory strategy and business plans, and used CRM to track Key Performance Indicators, sales reports, and forecasts at the product and account level

Oakland, CA

• Generated new business through A/B advertising campaigns, multiple domestic tradeshows, constant-touch email blasts, and thought leader publications
• Built Aesku's west coast sales operation, including implementing salesforce.com CRM and distributor marketing support, helping the company establish their first direct US sales presence
• Advised German headquarters on their regulatory strategy to address market needs, improving adoption rate
• Sold a broad menu of diagnostics building on product differentiation, using consultative strategies
• Responsible for lead generation, proposals, contract negotiation, and successful implementation of Aesku consumables, systems, and reagents in private, government, and academic CLIA laboratories.

Menlo Park, CA

• Developed 2nd and 3rd generation HPV test, and 2nd and 3rd generation liquid handling automation, improving flagship product's global adoption
• Led development of the IncellDx international service department allowing participation in global markets
• Developed ISO 9001 and 13485 document control compliant package inserts and SOP's to ensure compliance with industry regulations and quality management system
• Monitored test performance with international distributors to ensure assays worked identically around the world
• Installed, trained, and supported Incelldx’s molecular diagnostics products globally, interfacing with all levels of client organizations

Campbell, CA

• Manually performed high complexity Molecular genotyping and HPV assays, flow cytometry, cytology, histology, and microbiology assays
• Validated, performed, and taught new assays to co-workers, allowing cross-coverage and business expansion
• Initiated Hunter Labs’ partnership with CSU, San Francisco Clinical Laboratory Scientist licensing program
• Performed long-term Quality Assurance study of a novel HPV test which resulted in publication

Mba, Business Administration And Management

Activities and Societies: President - Marketing Network

Biology

Ba, Communications, Philosophy Minor