Ben Lard

Ben Lard Email and Phone Number

Strategy Lead - Contract @ Iris North America
United States
Ben Lard's Location
United States, United States
About Ben Lard

"How does one accurately describe Ben? In professional terms? And how else is one to describe a person who gives 23 hours of their thinky thoughts a day to their work? He’s a dynamo. A virtuoso. A Juggalo. No, not a Juggalo. A whirlwind of inspiration and excitement."- Chris Newkirk, SVP Executive Creative Director @Mike Worldwide I've had the benefit of working across many categories throughout my career in strategy—helping to grow iconic brands such as Remy Martin, Michelob Ultra, Aflac, Snickers, M&M's, Pepsi, French's & Gatorade.I believe insights can come from anywhere, so I'm always willing to get scrappy and get out into the consumer's world as much as possible.I believe the best work comes from collaboration—getting your hands dirty, making mistakes and hashing out ideas with your creative director at 2AM. I believe a little lack of sleep and a bruised ego are a small price to pay for a great campaign.Specific services: Brand Strategy, Innovation Strategy, Product Strategy, Business Intelligence, Qualitative Research, Quantitative Research, Workshop Design and Facilitation, Social & Digital Strategy, Client Management, Business Development, Brand Playbooks, Social Playbooks. #branding #strategy #advertising #freelance

Ben Lard's Current Company Details
Iris North America

Iris North America

View
Strategy Lead - Contract
United States
Ben Lard Work Experience Details
  • Iris North America
    Strategy Lead - Contract
    Iris North America
    United States
  • Charles Street Strategy
    Freelance Brand Strategy Consultant
    Charles Street Strategy
    United States
  • Bbdo Worldwide
    Brand Strategy Lead
    Bbdo Worldwide Aug 2024 - Present
    New York, Ny, Us
    Account Assignments:The Home DepotEnterprise Car
  • Charles Street Strategy
    Brand Strategy Consultant
    Charles Street Strategy Dec 2018 - Present
    Agencies: BBDO, Etsy (in-house), TAXI, FCB New York, McCann Worldwide, Fred & Farid, Dagger Atlanta, MSQ Partners, Praytell PR, Nimbly InsightsBrands: New Business, Michelob Ultra, Aflac, Rémy Martin, H&M, Federated Hermes, James Beard Foundation, Cloudy Bay, Krystal, Allē, Airborne, City Harvest, American Cancer Society, Neuriva, JUST FRED., MegaRed, Digestive Advantage, Airtable, Breo, Planned Parenthood, Zilch and Netspend.
  • No Single Individual
    Strategy Lead
    No Single Individual Aug 2024 - Present
    No Single Individual is an agency partner dedicated to propelling the future of work. Founded in 2021 (formerly known as Co Conspirators) the all-freelance firm provides ancillary strategy and account teams to agencies across the globe, from the industry’s biggest names to hyper-local creative shops. A pioneer of the team-based freelance model, No Single Individual’s innovative way of working empowers agencies to partner with a team of carefully curated freelancers that all have tenure working within the company model, ensuring a proven track record that work is done right: in the most time-efficient, cost-effective, right-skilled manner–something a staffing firm or “pre-vetted” freelance platform can’t guarantee.
  • Tlc Marketing Worldwide
    Director Of Strategic Planning, North America
    Tlc Marketing Worldwide Jun 2018 - Nov 2018
    London, Gb
    Categories: CPG, Telecom, Automotive, RetailAccounts: AT&T Wireless, Thrifty Car Rental, Pennzoil, GNC Health Stores, American Family Insurance
  • Tbwa\Worldwide
    Director, Insight & Strategy
    Tbwa\Worldwide Jun 2016 - May 2018
    New York, Ny, Us
    Categories: CPG, HealthAccounts: Snickers, M&M’s, Twix, Milky Way, Three Musketeers, Johnson & Johnson, Jagermeister GoodnessKNOWS, Maltesers, Dove; New Business
  • Kwg
    Senior Strategic Planner
    Kwg Mar 2014 - Mar 2016
    New York, Ny, Us
    Categories: CPG, BeautyAccounts: French's, Frank's Red Hot, Hungry Jack, e.l.f. cosmetics, New Business
  • Havas Worldwide
    Senior Integrated Strategic Planner
    Havas Worldwide Jun 2013 - Jan 2014
    New York, Ny, Us
    Categories: Health/Pharma, Food ServiceAccounts: Glaxo Smith Kline, New Business
  • Tracylocke
    Strategic Planner
    Tracylocke Apr 2011 - May 2013
    Irving, Texas, Us
    Categories: CPG, Apparel, Consumer Electronics, Financial Services, SpiritsAccounts: Pepsi, Gatorade, Starbucks/Frappuccino, Koppen, Samsung, Chase
  • Digitas North America
    Account Planner (Digital)
    Digitas North America May 2009 - Jul 2010
    Boston, Massachusetts, Us
    Categories: Automotive, CPG, Health/PharmaAccounts: General Motors, P&G, PerkinElmer, Daiichi-Sankyo, ZimmerNew business pitches: Aflac, Home Depot and Norwegian Cruise Lines
  • Proper Model Management
    Partner
    Proper Model Management Jun 2006 - Dec 2008
    Co-founder of a boutique model management agency with fourteen models under management and clients including Nokia and Volvo; achieved profitability within the first year and sold company in fewer than three years.
  • Jd Light International
    Strategic Marketing Manager/Fabric Scout
    Jd Light International Mar 2002 - May 2006
    Responsible for scouting in China and Taiwan and forecasting future value of fabrics for upcoming season; leveraged trends, consumer insights and brand attributes to sell the fabric in to the fashion labels. Clients included Perry Ellis, Original Penguin, Foot Locker and Nautica.
  • Wolf Group
    Account Executive
    Wolf Group Feb 2001 - Jan 2002
    Account Assignments: Miracle-Gro and Gartner Consulting
  • Mullenlowe U.S.
    Assistant Account Executive
    Mullenlowe U.S. Jul 1999 - Feb 2001
    Boston, Los Angeles And New York, Us
    Account Assignments: Dell Computer - Small Business and Public divisions

Ben Lard Skills

Customer Insight Advertising Marketing Integrated Marketing Digital Strategy Marketing Strategy Digital Marketing Creative Strategy Interactive Marketing Online Advertising Sem New Business Development Strategy Management Relationship Marketing Mobile Marketing Consumer Insights Brand Strategy Analytics Digital Media Branding Brand Management Creative Briefs Quantitative Research

Ben Lard Education Details

  • Tulane University - A.B. Freeman School Of Business
    Tulane University - A.B. Freeman School Of Business
    Marketing
  • Miami Ad School
    Miami Ad School
    Account Planning

Frequently Asked Questions about Ben Lard

What company does Ben Lard work for?

Ben Lard works for Iris North America

What is Ben Lard's role at the current company?

Ben Lard's current role is Strategy Lead - Contract.

What is Ben Lard's email address?

Ben Lard's email address is be****@****ing.com

What is Ben Lard's direct phone number?

Ben Lard's direct phone number is +121241*****

What schools did Ben Lard attend?

Ben Lard attended Tulane University - A.b. Freeman School Of Business, Miami Ad School.

What skills is Ben Lard known for?

Ben Lard has skills like Customer Insight, Advertising, Marketing, Integrated Marketing, Digital Strategy, Marketing Strategy, Digital Marketing, Creative Strategy, Interactive Marketing, Online Advertising, Sem, New Business Development.

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