Ben Lard work email
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"How does one accurately describe Ben? In professional terms? And how else is one to describe a person who gives 23 hours of their thinky thoughts a day to their work? He’s a dynamo. A virtuoso. A Juggalo. No, not a Juggalo. A whirlwind of inspiration and excitement."- Chris Newkirk, SVP Executive Creative Director @Mike Worldwide I've had the benefit of working across many categories throughout my career in strategy—helping to grow iconic brands such as Remy Martin, Michelob Ultra, Aflac, Snickers, M&M's, Pepsi, French's & Gatorade.I believe insights can come from anywhere, so I'm always willing to get scrappy and get out into the consumer's world as much as possible.I believe the best work comes from collaboration—getting your hands dirty, making mistakes and hashing out ideas with your creative director at 2AM. I believe a little lack of sleep and a bruised ego are a small price to pay for a great campaign.Specific services: Brand Strategy, Innovation Strategy, Product Strategy, Business Intelligence, Qualitative Research, Quantitative Research, Workshop Design and Facilitation, Social & Digital Strategy, Client Management, Business Development, Brand Playbooks, Social Playbooks. #branding #strategy #advertising #freelance
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Strategy Lead - ContractIris North AmericaUnited States -
Freelance Brand Strategy ConsultantCharles Street StrategyUnited States -
Brand Strategy LeadBbdo Worldwide Aug 2024 - PresentNew York, Ny, UsAccount Assignments:The Home DepotEnterprise Car -
Brand Strategy ConsultantCharles Street Strategy Dec 2018 - PresentAgencies: BBDO, Etsy (in-house), TAXI, FCB New York, McCann Worldwide, Fred & Farid, Dagger Atlanta, MSQ Partners, Praytell PR, Nimbly InsightsBrands: New Business, Michelob Ultra, Aflac, Rémy Martin, H&M, Federated Hermes, James Beard Foundation, Cloudy Bay, Krystal, Allē, Airborne, City Harvest, American Cancer Society, Neuriva, JUST FRED., MegaRed, Digestive Advantage, Airtable, Breo, Planned Parenthood, Zilch and Netspend. -
Strategy LeadNo Single Individual Aug 2024 - PresentNo Single Individual is an agency partner dedicated to propelling the future of work. Founded in 2021 (formerly known as Co Conspirators) the all-freelance firm provides ancillary strategy and account teams to agencies across the globe, from the industry’s biggest names to hyper-local creative shops. A pioneer of the team-based freelance model, No Single Individual’s innovative way of working empowers agencies to partner with a team of carefully curated freelancers that all have tenure working within the company model, ensuring a proven track record that work is done right: in the most time-efficient, cost-effective, right-skilled manner–something a staffing firm or “pre-vetted” freelance platform can’t guarantee. -
Director Of Strategic Planning, North AmericaTlc Marketing Worldwide Jun 2018 - Nov 2018London, GbCategories: CPG, Telecom, Automotive, RetailAccounts: AT&T Wireless, Thrifty Car Rental, Pennzoil, GNC Health Stores, American Family Insurance -
Director, Insight & StrategyTbwa\Worldwide Jun 2016 - May 2018New York, Ny, UsCategories: CPG, HealthAccounts: Snickers, M&M’s, Twix, Milky Way, Three Musketeers, Johnson & Johnson, Jagermeister GoodnessKNOWS, Maltesers, Dove; New Business -
Senior Strategic PlannerKwg Mar 2014 - Mar 2016New York, Ny, UsCategories: CPG, BeautyAccounts: French's, Frank's Red Hot, Hungry Jack, e.l.f. cosmetics, New Business -
Senior Integrated Strategic PlannerHavas Worldwide Jun 2013 - Jan 2014New York, Ny, UsCategories: Health/Pharma, Food ServiceAccounts: Glaxo Smith Kline, New Business -
Strategic PlannerTracylocke Apr 2011 - May 2013Irving, Texas, UsCategories: CPG, Apparel, Consumer Electronics, Financial Services, SpiritsAccounts: Pepsi, Gatorade, Starbucks/Frappuccino, Koppen, Samsung, Chase -
Account Planner (Digital)Digitas North America May 2009 - Jul 2010Boston, Massachusetts, UsCategories: Automotive, CPG, Health/PharmaAccounts: General Motors, P&G, PerkinElmer, Daiichi-Sankyo, ZimmerNew business pitches: Aflac, Home Depot and Norwegian Cruise Lines -
PartnerProper Model Management Jun 2006 - Dec 2008Co-founder of a boutique model management agency with fourteen models under management and clients including Nokia and Volvo; achieved profitability within the first year and sold company in fewer than three years.
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Strategic Marketing Manager/Fabric ScoutJd Light International Mar 2002 - May 2006Responsible for scouting in China and Taiwan and forecasting future value of fabrics for upcoming season; leveraged trends, consumer insights and brand attributes to sell the fabric in to the fashion labels. Clients included Perry Ellis, Original Penguin, Foot Locker and Nautica.
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Account ExecutiveWolf Group Feb 2001 - Jan 2002Account Assignments: Miracle-Gro and Gartner Consulting
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Assistant Account ExecutiveMullenlowe U.S. Jul 1999 - Feb 2001Boston, Los Angeles And New York, UsAccount Assignments: Dell Computer - Small Business and Public divisions
Ben Lard Skills
Ben Lard Education Details
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Tulane University - A.B. Freeman School Of BusinessMarketing -
Miami Ad SchoolAccount Planning
Frequently Asked Questions about Ben Lard
What company does Ben Lard work for?
Ben Lard works for Iris North America
What is Ben Lard's role at the current company?
Ben Lard's current role is Strategy Lead - Contract.
What is Ben Lard's email address?
Ben Lard's email address is be****@****ing.com
What is Ben Lard's direct phone number?
Ben Lard's direct phone number is +121241*****
What schools did Ben Lard attend?
Ben Lard attended Tulane University - A.b. Freeman School Of Business, Miami Ad School.
What skills is Ben Lard known for?
Ben Lard has skills like Customer Insight, Advertising, Marketing, Integrated Marketing, Digital Strategy, Marketing Strategy, Digital Marketing, Creative Strategy, Interactive Marketing, Online Advertising, Sem, New Business Development.
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