Ben Larsen Email & Phone Number

Springfield, Ma, Us

Springfield, Ma, Us

Established and manage day-to-day and strategic marketing, communications & digital experience activities for Berkshire Hathaway-owned insurance company****Manage all marketing activities across business, including events, sponsorships, paid advertising, and organic content, ensuring regulatory and brand compliance*Delivered content-first marketing and communications strategy to ensure awareness, impact, and conversion across three audience personas*Serve as member of executive leadership team, contributing heavily to the establishment of corporate strategy and innovation practices*Coordinated and executed renaming and rebranding, including brand vision and strategy, creation of all brand assets and properties, and continued brand management and growth *Drive all external communications for the organization, including public relations and communications to clients, members, and distribution partners*Built and manage Digital Experience team focused on User Experience & User Interface Design and Digital Product Management aligned with brand and corporate customer experience goals

Viking Creative Co. a golf-obsessed creative agency, lab, and studio. On a mission to change the lives of golf-minded businesses and professionals, we help clients achieve revenue, brand, and operational goals through branding, marketing, and digital strategies made possible by next-level storytelling and a little Viking-esque pizazz. Through our lab and studio, we also build and ship content-powered and culture-inspired products, projects, and franchises.

Stamford, Connecticut, Us

Managed strategic content, social media and all digital marketing for the golf industry's most innovative product.****Directed digital strategy and initiatives for startup golf technology enterprise*Created and implemented content marketing strategies, focusing on product-based marketing and authority-building owned media, respectively*Managed day-to-day posting to company blog, podcast, and social media channels, aligning overall content and social media strategies and calendars with overarching business goals *Instituted analytics dashboard to ensure maximum return on investment and return on paid advertising spends across all channels*Managed and executed digital advertising efforts, including search engine marketing, Facebook, Amazon Marketing Services platform, and partner programs*Led email marketing efforts, aligning engagement and sales emails with overarching editorial calendar and strategy*Contributed towards overarching community engagement strategy, cultivating use of app through challenges and calls-to-action*Directed and executed on all e-commerce initiatives, including sales support, website design, development and management, inventory control, and customer experience and support *Helped establish and lead brand ambassador and affiliate partner programs, sourcing partners for maximum exposure and growth, and executing upon contracts to achieve program goals

Carlsbad, California, Us

Managed day-to-day and strategic functions in all aspects of business for national online publication and destination, including content, marketing, public relations, sales, sponsorships and partnerships.****Led remote team of editors, writers, and interns, assigning and editing daily and long-form content*Compiled overall strategy along with weekly and monthly content and social media budgets, ensuring maximum impact, reach, and growth*Implemented and refined editorial process to strategically assign, edit, and publish according to updated trend*Led community and user engagement, including team of brand ambassadors, crowd-sourcing content and gaining valuable feedback on organization and industry*Managed sponsorship sales and fulfillment, securing 100 percent retention rate over three-year span via attention to detail and relationship-building*Managed web-development and marketing book of business, serving as project manager and handling all aspects of sales, renewal, content, marketing, and more*Secured and executed strategic partnerships for growth

Springfield, Ma, Us

Served as editorial producer for No. 1 regional news and information website, assigning, creating and optimizing content for the web.****Developed strategy for cultivation, production, and promotion of breaking news, sports news, and long-form written and multimedia content*Developed long-term content budgets and calendars, editorial style guides, and best practices, ensuring content is assigned, edited, and published properly and in-line with overarching organizational goals*Wrote and produced local news blogs, videos, multimedia features, specializing in sports *Managed staff of freelance and staff reporters covering breaking news*Shot and edited videos, producing features, highlights, and interviews*Spearheaded organization's community efforts, engaging and communicating with power users across web, social, and in-person channels to improve user experience and reach *Liaised with partners and affiliates, managing training and relationship building for the betterment of overarching organizational goals

Bristol, Ct, Us

Worked as editor, writer and producer for the worldwide leader in sports, contributing towards establishment and growth of digital and mobile applications.****Served as lead columnist and editor on Mobile ESPN editorial staff *Edited, formatted, and produced daily video and written content*Managed and directed staff of up to six daily

Danvers, Massachusetts, Us

Covered local, college and professional sports for mid-sized daily newspaper. Served as golf beat writer, writing weekly column.****Pitched, wrote stories for publication in daily newspaper*Maintained high level of quality under tight deadlines*Adhered to 24-7 news cycle, publishing stories based on timeliness Wrote news, feature, and opinion stories*Served as key member of sports section staff, covering local, amateur, and pro sports