Working in Growth Marketing, I’m responsible for demand creation and capture. I seek opportunities to optimise funnel efficiency by:- Creating demand for and awareness of the product- Setting up effective CTAs for lead acquisition- Optimising for product activation to deliver up-front value- Promoting user retention by creating a great user experience- Monetisation of the product with continued product usage- Consideration of referral programs to drive product vitality Other responsibilities include:- Paid acquisition- Conversion rate optimisation- Product-led growth- Campaign creation and delivery- Managing the Growth team- Agency management- Sales funnel optimisation- Email marketing- Lead nurture, scoring, routing- Reporting and forecasting- Testing and experimentation

Responsible for generating new business opportunities for the Sales team to close. I did this predominantly using multi-channel campaigns and targeted email marketing to generate awareness of and consideration for our product.I also supported the implementation of a free product trial into the customer journey to better optimise the funnel and reduce Sales cycle. While in this role I also:- Migrated from Pardot to Marketo for our automation needs- Built lead nurture programs, lead scoring models, and automated lead routing for funnel efficiency- Created and delivered multi-channel campaigns for customer acquisition- Updated and delivered processes for Sales efficiency. For example: new qualification criteria for opportunity creation, new event process to drive more pre and post-event meetings

Responsible for creating both commercial and technical content for a range of purposes, from awareness and consideration to sales enablement, and brand building.Content was written with SEO in mind, where I used SEMRush to identify the most relevant and frequently searched keywords to rank for.I created a range of content formats and types from ghost blogs and website copy to eBooks, Reports, social media, ad copy, and video scripts. While in this role, I also:- Managed and owned all social media channels, growing LinkedIn following by 900%- Owned digital lead acquisition channels and supported event lead generation- Wrote a successful award application for The Queen’s Award for Enterprise in the Innovation category- Managed and owned all Marketing Operations, including: Pardot (automation software), lead nurture flows, lead scoring model, and automated lead routing- Co-hosted a Meetup for the Cambridge Go community

Speechmatics provides automatic speech recognition technologies. Speech recognition is one of the hardest challenges to solve due to the complexity of human speech, resulting in large memory footprints. Using neural networks with the latest developments from academia and industry, Speechmatics has developed cloud-based and real-time speech recognition technology – in many languages.Find more information here: https://www.speechmatics.com/

Worked as a part-time Sales and Marketing Executive / Trainee Barista at Bould Brothers Coffee. Responsibilities included:- Customer service- Making speciality coffee to a high standard- Sales and customer communication- Cashier- Training members of staff

Corecom Consulting is a leading Yorkshire-based recruitment consultancy, committed to sourcing the best IT talent for its clients.I worked as a Marketing Executive responsible for both online and offline marketing planning, development and delivery. Key proficiencies developed include: digital marketing / email marketing / social media / creative copy writing / award winning event management / PR / educational and charity partnership management.