West & Willow is the modern pet portrait brand for design-conscious pet lovers worldwide 🐶🖼️

Developed integrated social media and digital programs for key clients such as Macy’s, Virgin Atlantic Airlines, and Pete & Gerry’s Organic. Work included influencer strategy, cross-platform content ideation, and working directly with clients’ paid media partners.

Lead the Samsung content team to develop a social strategy supporting the 8K TV launch at IFA 2018 in Berlin, Germany and CES 2019 in Las Vegas. Project tasks also included data analysis, reporting, influencer strategy, providing paid media recommendations and social listening.

• Ideate directly with internal creative teams for Bobbi Brown to produce content strategy for upcoming product launches, including a playbook for global rollout.• Also worked with digital, social and PR teams to create social media programs including a global influencer strategy and consumer advocacy strategy for La Mer (Estee Lauder brand).

Mentored aspiring Social Strategists at Miami Ad School through a Social Media Strategy Bootcamp course. The lectures I provided touched on building brand social and content strategy, the importance of data analytics and social listening, and working with influencers.

• Created influencer and creative social media strategy for the Michael Kors client. • Partnered with new business team to advise on an internal creative brief and social media concepts during a pitch for Seagram’s Gin.

Act as digital lead who collaborates with integrated PR, digital and social teams to produce inspirational, mediable, and award-winning work for clients such as The Macallan and Stoli elit.Lead a team of social strategists, paid social experts, and community managers to produce integrated social media campaigns, digital projects (such as 360 video, CRM and website content), and day-to-day account deliverables such as reporting, paid social, and social listening.Communicate directly with key clients on a daily basis to provide strategic counsel and maintain excellent client relations.Lead and/or participate in major new business ventures from ideation to presentation.Responsible for cultivating new business opportunities through networking and conferences. Mentor and lead junior team members to foster a culture of high creativity, maintain consistent performance and hone their digital expertise.

Promoted after demonstrating proven leadership skills and selling in crucial social business. Serve as an evangelist for social media thinking on key accounts: L’Oréal Paris, Johnson & Johnson Corporate Equity, Acuvue, and Unilever.Assist in developing R/GA’s POV with regards to social design, social computing, and social media campaigns.Identify social media opportunities with existing and prospective clients and to cultivate those opportunities into new business.Lead & manage the day-to-day social team, including the direct oversight of community managers, responsible for social media content production and creation. Directly responsible for building out yearly brand social media strategy rooted in key findings from year prior, demographic insights, and always staying at pace with the speed of culture.

Work directly with select accounts to develop strategies for taking a clients brand into social media environments, as well as broader thinking on making a client’s brand “more social”.Bring subject matter expertise to all R/GA accounts, understanding of relevant social platforms and vendors.Responsible for providing strong conceptual and strategic direction and clearly presenting those ideas to internal teams and clients.

Manage, monitor, and mediate all social platforms Club Monaco remains an active presence on including: Facebook, Twitter, Pinterest and Instagram.More than doubled online community to over 250K in 2012 through engaging, content-rich initiatives across all social networks.Build and maintain social calendar to promote products, events, and brand initiatives that foster two-way conversations, spur digital word-of-mouth, and virality.Monitor and forecast digital trends, best practices, emerging technologies, and risks. Craft and optimize brand voice across social networks and blogging platforms.Provide guidance and support for global social platforms including Weibo and Korean Twitter.Develop and facilitate annual social media budget.Define and implement unified social programs and strategies to increase brand awareness, build buzz and audience, and create a lifestyle.Expand brand’s overall presence by executing and benchmarking strategic influencer & blogger partnerships, both domestically and globally.

Report directly to the President of the agency.• Produce social media strategy, manage social media campaigns, and day-to-day activities including online advocacy, writing editorial, community-outreach efforts, promotions, and reporting measurements to clients.• Assemble, coordinate, and execute a social media editorial calendar for Escalate and 5 major clients including blogs, Facebook pages, Twitter, and other digital campaigns• Manage and allocate budget for social media and digital assets.