Responsible for the company's revenue growth strategy, leading customer-facing teams, and driving demand creation and channel partnerships.

Consultant at Movella to help ensure a smooth leadership transition.

Grew and transformed the company from a semiconductor MEMS sensor startup to a Nasdaq-listed full-stack provider of sensors, software, and analytics that turn motion data into lifelike animations and actionable insights. Led Movella's overall vision, mission, strategic direction, planning, and operations. Recognized by the MEMS & Sensors Executive Congress as Executive of the Year in 2015 for driving industry leadership in the development and volume production of the world’s smallest and lowest power MEMS accelerometer reaching a milestone of 100 million units shipped. Movella serves the entertainment, health & sports, and automation & mobility application markets.

Transformed the Cypress sales force to a demand creation engine, while reducing selling expenses. Strengthened distribution organization and global sales channel, producing historic consecutive quarters of growth. Drove design wins at 9 of top 10 smartphone customers to achieve #1 market share in touchscreens controllers starting from zero, shipping over a billion units. Led the company's go-to-market transformation to become a leader in programmable SoC solutions. Launched new CRM system to increase effectiveness, integrating many outdated systems and processes.

Responsible for accelerating profitable growth for Trident’s products worldwide. Working with the CEO, coalesce the company’s market vision in developing a new business plan to transform the company. As a key member of the executive team, provide leadership to the company beyond the sales function, helping to shape the future strategic direction of the organization.

Responsible for running the company’s day-to-day operating activities including operations and planning, sales and marketing, manufacturing and logistics, IT and technical services. Set group performance goals and objectives, ensuring progress is made and corrective measures are taken as necessary. Led the growth and development of the management team.

Grew Asia Pacific revenue by >400% while managing expenses to within budget every year. Established effective channel model leveraging the strengths of both global and local distributors across Asia Pacific, maximizing customer reach and support. Opened new offices in Taipei, Shanghai, Shenzhen, Beijing, Seoul, and Bangalore. Scaled the team to over 120 in nine cities. Received top supplier awards from many market leading customers. Served on corporate Leadership Development Council and corporate Information Technology Steering Committee.

Opened and staffed three design applications labs in China within 18 months. Grew Cyrix x86 CPU penetration to >25% market share in China competing with Intel and AMD. Launched the company first Information Appliance joint development lab with Legend (now Lenovo). Drove National's entry into the DVD player market taking market share from C-Cube and ESS. Led development of global line cards in India and China as telecom business unit director, in addition to leading business unit initiatives for Information Appliance and DVD product groups.

Championed the development of CSM's (now GF) first Strategic Business Plan. Defined and staffed key marketing functions worldwide. Built 3rd party IP alliances and negotiated key partnership agreements. Developed and implemented online forecast and price management systems. Wrote the business plan for Chartered Silicon Partners (JV fab with HP).

Hired and led a team of product marketing professionals for Personal Systems BU. Built strategic relationships with key customers and third parties. Developed one and five year business plans for the Personal Systems Business Unit. Grew SuperI/O product market share from 18% to >50% worldwide within 2 years. Conducted new product launch analyst and media roadshows with marcom team. Led cross functional teams through new product development review phases with executive management.