• Crafted comprehensive marketing plan with strategies including organic/paid ads, blogs utilizing keywords to drive SEO, social media, and event/guerilla marketing• Rolled out company rebrand with plans to change Lifetime Quality Roofing to simply Lifetime Quality• Planned and executed impactful events in order to generate leads and create brand awareness to yield sales; Ohio State football tailgates, local home shows, bar/food truck takeovers, etc.• Worked closely with third party printing partner to be an extension of our brand; ordering promotional products, print needs, and relaying graphic design vision

• Created the World Pickleball Tour from ideation to implementation; the largest non-sanctioned amateur pickleball tournament series in the country• Planned and executed pickleball tournament business operations including aggressive facility outreach, marketing strategy, customer service, on-site activation, post-event debriefs, and customer retention• Financial stewardship and five figure budget management over pickleball business P/L; discover creative means to maximize revenue• Researched, cold called, pitched, and closed strategic partnership opportunities – connecting brands with WPT owned assets; generated over $30,000 in sponsorship revenue since tour inception• Implemented impactful targeted digital ad campaigns to drive tournament registrations in each market; A/B testing with various creative and copy writing to monitor ad results and adjust• Developed best-in-class player and fan experiences via event DJ, host, photographer, influencers, etc.• Coordinated newsworthy media hits at various tournaments; serve as team spokesperson with media

• Enthusiastic project manager for special events such as the 5th Line 5K and Winter Park outdoor ice rink; established new fans through unique community engagement• Exceeded annual data capture goals during various CBJ Mobile Tour community events• Connected with the millennial target audience via Columbus pedal wagon branding; project manager from ideation to completion• Disrupted the market with strategic “Hockey is Back” guerrilla marketing campaigns; generated chatter among media outlets• Lead on NHL Centennial Fan Arena activation in the Columbus market; the league's 100 year celebration• CBJ team leader for annual Community Cup initiative; 2019 division champion• Point person for CBJ theme nights and promotions; Kids Takeover concourse activation, kids giveaway production, in-game participant recruitment, and theme integration across all departments• Introduced and reinforced the CBJ brand to the college demo through on-campus event activation; grew ‘Student Rush’ college database 20%• Surpassed 2019 data capture goal for community events by reaching 24.138 leads with initial goal of 20,000

• Strategically negotiate paid/trade media partnerships including print, radio, TV, outdoor, etc• Augmented ArenaBowl XXVII by maximizing marketing; yielding $422,451 and 18,410 in attendance• Leveraged Cleveland Cavaliers internal assets to increase exposure and promote multiple franchises; such as PA reads, LEDs, videoboards, etc.• Wrote, produced, and trafficked effective radio and TV spots for various flights and broadcasts• Developed intriguing promotional schedules, purchase enticing giveaway items, and bring well-rounded concepts to fruition integrating all areas of the business• Served as a brand ambassador though grassroots marketing efforts in local communities• Integral role as floor manager for top notch game presentation; coordinate player introductions, engaging contests, and timeouts while "igniting the fun" in-game