I am a dedicated and results-driven professional with extensive experience in the fashion and retail sectors. Throughout my career, I have successfully led teams and initiatives that drive growth, enhance operational efficiency, and create sustainable practices. My passion lies in collaborating with diverse departments to deliver innovative solutions and elevate brand performance. As a multilingual professional, I leverage my language skills to foster strong relationships and expand market reach in various international contexts.Key Achievements:👀Significant Growth: Achieved 34% growth season over season at 24colours while developing the European market from scratch, securing clients like NA-KD and About You.👀B2B System Implementation: Successfully introduced a new B2B system (NUorder) and streamlined performance reporting processes, enhancing operational efficiency.👀Sustainable Practices: Advocated for sustainable production, resulting in increased budgets and laying the foundation for a responsible approach to fast fashion.👀Team Leadership: Managed a remote merchandising team of 20 in China, reducing production lead times by 50% and improving competitiveness in European and UK markets.👀Product Development: Developed 150 new styles weekly for major accounts, including ASOS and Urban Outfitters, while onboarding multiple factories and creating extensive print libraries for smaller MOQs.👀Brand Launch: Played a pivotal role in a brand launch team by building the website, negotiating collaborations with prominent UK music artists, and expanding the team from 5 to 30 members across various departments.👀Operational Excellence: Established all operational procedures, including supply chain management, pricing strategies, logistics, and financial forecasting, while forming an international sales network across the UK, Europe, USA, Australia, Russia, and Asia.👀International Exposure: Attended multiple international trade shows to boost brand awareness and network with industry leaders.Vision:I am passionate about driving sustainable growth and innovation within the fashion and retail industries. With a strategic mindset and a commitment to excellence, I am excited to continue shaping the future of the industry while fostering meaningful collaborations and delivering outstanding results.
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Head Of International Wholesale24ColoursBerlin, De
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International Wholesale Manager24Colours Apr 2023 - PresentBerlin, Germany*34% growth season over season: Implemented range analytics and focused planning, resulting in consistent sales increases and stronger relationships with key accounts.*Restructured B2B operations: Led internal changes, opened new markets, and expanded distribution networks, improving efficiency and unlocking opportunities across Europe and beyond.*Worked closely with design and buying teams: Strategized collections with a deeper understanding of what resonates with our customers, leading to more focused and successful product offerings.*Implemented a new B2B system: Introduced NUorder to streamline operations, enhance the sales process, and improve customer experience.*Organized photoshoots: Upgraded our photoshoots and image quality, significantly improving the presentation of our collections.*Expanded key accounts: Built strategic partnerships with high-potential accounts, driving significant turnover and becoming integral to their retail strategies.*Launched innovative marketing initiatives: Introduced branded displays, gift boxes, and unique in-store experiences to enhance brand presence and customer engagement.*International trade shows and travel: Attended key international trade shows and conducted intensive global travel, expanding our brand’s reach and network.*Navigated challenges: Despite industry-wide difficulties, we’ve retained momentum, increased average order sizes, and maintained positive growth during challenging periods.*Strategy for the future: Focused on new market expansion, refining agent relationships, and setting the stage for major growth in 2025. -
Sourcing And Purchase ManagerImpericon Services - To Live Your Music Jun 2022 - Mar 2023Berlin, Germany -
Head Of European Buying And SourcingMade Fer It Nov 2019 - Jan 2023Berlin, Berlin, Germany*Focused on European production to enhance flexibility, speed, and ensure trend-driven product development.*Streamlined performance reporting through weekly critical path meetings for more efficient decision-making.*Developed the European market from scratch, securing key clients such as NA-KD, 24colours and more*Advocated for sustainable production, incorporating concepts like HIGG and GRS to promote eco-friendly practices.*Achieved financial success by consistently meeting new sales targets, repeat orders, and other KPIs, despite the challenges posed by Covid-19.
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Head Of European Buying And Sourcing" Basic Thinking Ltd" Apr 2019 - Nov 2019London, United Kingdom*Led a team of 15 across departments including buying, design, merchandising, QC, and logistics.*Managed up to 2,000 SKUs monthly, handling various accounts with precision and efficiency.*Spearheaded Chinese production, achieving short lead times of 14-21 days for ladies, men’s, and accessories.*Pioneered sustainable initiatives in fast fashion, resulting in increased budgets for subsequent seasons.*Collaborated with client’s buying and design teams to forecast and analyze designs and trends.*Developed extensive print libraries to support smaller MOQ requirements, optimizing production efficiency. -
Gm/Head Of Buying And Sourcing (Fast Fashion)Poeticgem Oct 2018 - Apr 2019London, United Kingdom*Onboarded 8 new factories into the group within 4 months, expanding production capacity.*Led a 20-member merchandising team in China 100% remotely, managing weekly standups, target setting, and planning.*Developed 150 new styles weekly for major accounts including ASOS, Urban Outfitters, Zalando, Inditex, and Bestseller.*Collaborated with buyers to explore new product lines across categories such as woven, jersey, outerwear, swim, activewear, and ski-wear.*Reduced production lead times in China by 50%, enhancing competitiveness against European and UK competitors.*Conducted regular business trips to Asia and Europe for trend research, client meetings, and business development opportunities.
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Brand Director - 17 London17 London Jan 2016 - Sep 2018London, United Kingdom*Part of the brand launch team: Built the brand’s website, collaborated with social media agencies, negotiated partnerships with well-known UK music artists, and designed collections.*Secured major retail placements, launching the brand into retailers like Footasylum and independent stores.*Expanded the team from 5 to 15 members, including designers, merchandisers, sales agents, and QC staff.
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Head Of Sales - Nicce ClothingNicce Clothing Apr 2013 - Jan 2016London, United Kingdom*Established operational procedures including supply chain management, pricing, logistics, stock systems, B2B sales systems, and financial forecasting.*Formed an international sales network spanning the UK, Europe, USA, Australia, Russia, and Asia.*Opened key accounts with major retailers such as ASOS, Topman, Urban Outfitters, Snipes, and JD.*Head of European Sales and Sourcing - Basic Thinking (London) | Apr 2019 – Nov 2019*Attended multiple international trade shows to boost brand awareness and expand networking opportunities. -
Head Of BrandBellfield Clothing Feb 2011 - Aug 2014Manchester, United Kingdom -
International Account ManagerVoi Jeans Ltd Mar 2009 - Jan 2011Preston, United Kingdom
Ben L Education Details
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Burgberg Gymnasium
Frequently Asked Questions about Ben L
What company does Ben L work for?
Ben L works for 24colours
What is Ben L's role at the current company?
Ben L's current role is Head of International Wholesale.
What schools did Ben L attend?
Ben L attended Burgberg Gymnasium.
Who are Ben L's colleagues?
Ben L's colleagues are Rafaela Otto, Semhar Tesfagiorgis, Jessica Amsler, Antonia Schleinkofer.
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