Ben L Email & Phone Number

Berlin, De

Berlin, Germany

*34% growth season over season: Implemented range analytics and focused planning, resulting in consistent sales increases and stronger relationships with key accounts.*Restructured B2B operations: Led internal changes, opened new markets, and expanded distribution networks, improving efficiency and unlocking opportunities across Europe and beyond.*Worked closely with design and buying teams: Strategized collections with a deeper understanding of what resonates with our customers, leading to more focused and successful product offerings.*Implemented a new B2B system: Introduced NUorder to streamline operations, enhance the sales process, and improve customer experience.*Organized photoshoots: Upgraded our photoshoots and image quality, significantly improving the presentation of our collections.*Expanded key accounts: Built strategic partnerships with high-potential accounts, driving significant turnover and becoming integral to their retail strategies.*Launched innovative marketing initiatives: Introduced branded displays, gift boxes, and unique in-store experiences to enhance brand presence and customer engagement.*International trade shows and travel: Attended key international trade shows and conducted intensive global travel, expanding our brand’s reach and network.*Navigated challenges: Despite industry-wide difficulties, we’ve retained momentum, increased average order sizes, and maintained positive growth during challenging periods.*Strategy for the future: Focused on new market expansion, refining agent relationships, and setting the stage for major growth in 2025.

Berlin, Germany

Berlin, Berlin, Germany

*Focused on European production to enhance flexibility, speed, and ensure trend-driven product development.*Streamlined performance reporting through weekly critical path meetings for more efficient decision-making.*Developed the European market from scratch, securing key clients such as NA-KD, 24colours and more*Advocated for sustainable production, incorporating concepts like HIGG and GRS to promote eco-friendly practices.*Achieved financial success by consistently meeting new sales targets, repeat orders, and other KPIs, despite the challenges posed by Covid-19.

London, United Kingdom

*Led a team of 15 across departments including buying, design, merchandising, QC, and logistics.*Managed up to 2,000 SKUs monthly, handling various accounts with precision and efficiency.*Spearheaded Chinese production, achieving short lead times of 14-21 days for ladies, men’s, and accessories.*Pioneered sustainable initiatives in fast fashion, resulting in increased budgets for subsequent seasons.*Collaborated with client’s buying and design teams to forecast and analyze designs and trends.*Developed extensive print libraries to support smaller MOQ requirements, optimizing production efficiency.

London, United Kingdom

*Onboarded 8 new factories into the group within 4 months, expanding production capacity.*Led a 20-member merchandising team in China 100% remotely, managing weekly standups, target setting, and planning.*Developed 150 new styles weekly for major accounts including ASOS, Urban Outfitters, Zalando, Inditex, and Bestseller.*Collaborated with buyers to explore new product lines across categories such as woven, jersey, outerwear, swim, activewear, and ski-wear.*Reduced production lead times in China by 50%, enhancing competitiveness against European and UK competitors.*Conducted regular business trips to Asia and Europe for trend research, client meetings, and business development opportunities.

London, United Kingdom

*Part of the brand launch team: Built the brand’s website, collaborated with social media agencies, negotiated partnerships with well-known UK music artists, and designed collections.*Secured major retail placements, launching the brand into retailers like Footasylum and independent stores.*Expanded the team from 5 to 15 members, including designers, merchandisers, sales agents, and QC staff.

London, United Kingdom

*Established operational procedures including supply chain management, pricing, logistics, stock systems, B2B sales systems, and financial forecasting.*Formed an international sales network spanning the UK, Europe, USA, Australia, Russia, and Asia.*Opened key accounts with major retailers such as ASOS, Topman, Urban Outfitters, Snipes, and JD.*Head of European Sales and Sourcing - Basic Thinking (London) | Apr 2019 – Nov 2019*Attended multiple international trade shows to boost brand awareness and expand networking opportunities.

Manchester, United Kingdom

Preston, United Kingdom