Ben Lim

Ben Lim Email and Phone Number

Director, VM APAC and Middle East @ Orveon Global
Singapore
Ben Lim's Location
Singapore, Singapore, Singapore
About Ben Lim

I am a Retail Planner and Visual Merchandising expert with over 10 years of experience in the industry. My passion for designing and creating exceptional retail experiences has driven my success in this field.Throughout my career, I have been committed to staying up-to-date with the latest industry trends and best practices, allowing me to deliver outstanding results for my clients. As a retailer planner, I have honed my skills in-store design and visual merchandising, providing a 360-degree approach to retail experiences.I am passionate about my work and dedicated to helping my clients achieve their goals. Whether it's creating a new store concept or revitalizing an existing space, I am committed to delivering innovative and effective solutions. With my expertise and experience, I am confident in my ability to exceed your expectations and help you achieve success in your retail endeavors.

Ben Lim's Current Company Details
Orveon Global

Orveon Global

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Director, VM APAC and Middle East
Singapore
Website:
orveonglobal.com
Employees:
466
Ben Lim Work Experience Details
  • Orveon Global
    Director, Vm Apac And Middle East
    Orveon Global
    Singapore
  • Orveon Global
    Director, Vm Apac & Middle East
    Orveon Global Nov 2024 - Present
  • Orveon Global
    Store Planning & Visual Merchandising Manager, Apac
    Orveon Global Feb 2023 - Present
    Singapore, Singapore
    Main responsibilities for optimizing the layout and design of retail spaces to enhance the shopping experience and drive sales by collaborating with various stakeholders to ensure that the stores' visual presentation aligns with the brand's image and objectives across APAC region.Key responsibilities:• Develop floor plans and store layouts that maximize space utilization and traffic flow with the local distributor's team.• Analyse store performance data, customer behaviour, and market trends to inform layout decisions.• Coordinate with local team and global teams to understand local market dynamics and tailor store layouts accordingly.• Manage budgets for store renovations, fixture purchases, and visual merchandising initiatives.• Helping the local team to coordinate with external vendors and contractors to execute store renovations and installations within budget and timeline constraints.• Track expenses and ROI for store planning and visual merchandising projects. • Source props, fixtures, and display materials to enhance the visual presentation of merchandise.• Train store staff on visual merchandising techniques and standards to maintain consistency across locations.• Communicate store layout plans and merchandising guidelines to store teams effectively.• Collaborate with cross-functional teams including store operations, marketing, and product management to ensure alignment on store initiatives.• Provide feedback and insights to headquarters based on store performance and customer feedback.• Participate in regional and national meetings to share best practices and contribute to the overall success of the brand.
  • Coty
    Regional Store Planning & Visual Merchandising Manger , Luxury Distributor Markets, Apac
    Coty Oct 2020 - Feb 2023
    Singapore
    • To lead the design development and approval process for all Store development and Merchandising projects in SEA Export across all brands.• To align distributor markets planning and execution in accordance with the Capex budget planned.• To educate and train distributor and their vendor on new global guides for both temporary and permanent installation.• To partner distributor to identify and analyse on new site with the local retailer in accordance with the global alignment.• Key contact to global for all SEA distributors submission.
  • Coty
    Regional Store Planning & Visual Merchandising Manager, Sea & Export Asia
    Coty Jul 2019 - Oct 2020
    Singapore
    •To lead the design development and approval process for all Store development and Merchandising projects in SEA & Export Asia across all brands.•Track and drive all permanent and temporary merchandising projects in SEA.•Align with global, regional, and local trade marketing teams organizing the strategy in line with all markets.•Work with agencies to briefs from local markets, creating permanent merchandising designs and technical drawings.•Work with local markets to identify production suppliers for projects and monitor estimation and bid process•Liaise with the finance team and local markets to establish and track budget•Oversee all permanent in-store guidelines for all brands. Manage and maintain a database of all current guidelines and execution photos for all POS.•Share global planogram updates for new launches and discontinuations.
  • Clarins Group
    Store Projects And Visual Merchandising Manager
    Clarins Group Jan 2017 - Jun 2019
    Singapore
    •To take ownership of counter renovation projects from the beginning to implementation.•Project lead to liaise between the local team with regional team on layout planning and business requirement. •Including liaising with the Regional Design Team on construction requirements such as briefing, in-store guidelines, supports documents. •Timely and close co-ordination with Trade Partners and external vendors to ensure the project is completed according to plan and time frame. •To make sure all stores VM are installed in the direction and guideline from the Brand. •To take ownership of the Capax budgeted for each renovation. •To coordinate in tendering of projects. •To follow up with rectification works, if any, and ensuring budgets are maintained•Work closely with Supervisors to ensure store maintenance issues are resolved in an efficient manner.•To work with all parties including landlords/retailers and authorities for the necessary approval of all construction. •To design merchandising & visual displays in collaboration with Regional Design Team, internal sources or appointed external resources. •Responsible for designing (working with Regional Team or external resources) to execute, implement and maintain a compelling presentation of merchandise that will engage customers and help stimulate sales activity. •The brand gatekeeper, ensuring that the image and style of the company is projected correctly at all times.•This include execution of visual merchandising changes in all points of sale where required. •To contact regular store visits with retail management team to ensure visual merchandising standards are at their optimum in all doors. •To provide regular training to store staffs on VM execution.•To take ownership of promotional brand events following the local marketing sales promotion calendar according to all launches.•To develop props with localization from the Brands guideline if necessary.
  • Clarins Group
    Visual Merchandising Assistant Manager
    Clarins Group Oct 2016 - Jan 2017
    Singapore
    •To design merchandising & visual displays in collaboration with Regional Design Team, internal sources or appointed external resources. •Responsible for designing (working with Regional Team or external resources) to execute, implement and maintain a compelling presentation of merchandise that will engage customers and help stimulate sales activity. •The brand gatekeeper, ensuring that the image and style of the company is projected correctly at all times.•This include execution of visual merchandising changes in all points of sale where required. •To contact regular store visits with retail management team to ensure visual merchandising standards are at their optimum in all doors. •To provide regular training to store staffs on VM execution.•To take ownership of promotional brand events following the local marketing sales promotion calendar according to all launches.•To brief contractors and overseeing the execution of the actual animation •To develop props with localization from the Brands guideline if necessary. Counter Renovation•To take ownership of counter renovation projects from the beginning to implementation.•Project lead to liaise between the local team with regional team on layout planning and business requirement. •Including liaising with the Regional Design Team on construction requirements such as briefing, in-store guidelines, supports documents. •Timely and close co-ordination with Trade Partners and external vendors to ensure the project is completed according to plan and timeframe. •To make sure all stores VM are installed in the direction and guideline from the Brand. •To take ownership of the Capax budgeted for each renovation. •To coordinate in tendering of projects. •To follow up with rectification works, if any, and ensuring budgets are maintained•Work closely with Supervisors to ensure store maintenance issues are resolved in an efficient manner.
  • Clarins Group
    Regional Visual Merchandising Assistant Manager
    Clarins Group Jul 2015 - Oct 2016
    Singapore
    RegionalDevelopment for Permanent POP and planogram for minimum of 6 major launches for Greater China and APAC markets:•To develop and improve generic pops•To project lead at least 3 launches.•To study proposal from HQ and adept implantation according to market requirements.•Good tracking of the retro planning of the launch•To ensure the completion of the project is within the timeline•Follow up on VM issues with markets and suppliers•To develop light box, VM, podium guidelines related to the launch for markets local execution•To advice and assist markets with their local adaptations for all promotions and trade event.•To develop VM POP order guide to ensure markets order accordingly•Work closely with procurement to prepare tender and to be involved in the selection of the right suppliers•To ensure shipment is on timeSingapore Visual Merchandising:Ensure brand image and visual merchandizing is at highest standard level by•To work with maintenance team to make sure all fixtures and fittings are well maintained•Ensuring that rectification /repair works are carried out efficiently and cost effectively •Ensuring all new launches are communicated efficiently and effectively through V.M display •To strategize and develop promotions animations to create the greatest V.M story within the budget guideline •Project lead for all store opening and rectification work for Singapore stores.•To help and prepare in the tender of projects •To participate and manage in the planning and executions of counter refurbishment and new counter implementation •To ensure that all requirements and documentations are complied to according to corporate guidelines •To liaise with suppliers and retailers to ensure smooth and efficient implementation of the new / refurbished counters •To follow up with rectification works, if any, and ensuring budgets are maintained
  • Clarins Group
    Regional Tr Visual Merchandiser
    Clarins Group Jul 2013 - Jul 2015
    Singapore
    •Ensure design, construction & set up of all TR Asia-Pac promotions•Negotiate and follow up with suppliers•Communicate and brief our agents (Bluebell/Trimex)•100 promotion minimum per year for Clarins only (Outpost, HPP, SPP)•Collect launches pictures and share the best practice•To develop and implement retailament design for trade marketing across different counter across the region for minimum of 6 marketing trade events.•To send order of POPs to promotion •Project lead for Tax Free exhibition held in Singapore. •Ensure the correct visual merchandising for our 200 doors according to regulations for each markets•Adapt regional guidelines for our different areas (Greater China, Korea, Japan, APAC and Midpac)•Brief supplier/agent (Bluebell & Trimex) on light box design•Minimum 6 campaigns per year•More than 300 light box to validate•To prepare new light box visual for new and renovation counters.•To ensure our 200 stores to have the right merchandising tools (Counter testers, tester holders, bars, etc)•Brief regional VM manager for TR on exclusive merchandising tools, like Tester holders, Giant Dummies, etc•To work with Store Designer to bring out the best in merchandising.•To work with Store Designer on new stores and renovation stores on all VM related. •Preparation and sending of all VM pops and props ready for opening.•Design and prepare all planograms for TR (new counters, renovations, assortment updates)•Minimum 50-60 new planograms per year (new doors/renovations + regular updates)•Budget tracking and updating•Ad-hoc graphic request from internal clients•Video editing •House keeping with supplier to keep storage costs low.
  • The Body Shop (Singapore) Pte Ltd
    Visual Merchandising Executive
    The Body Shop (Singapore) Pte Ltd Jun 2012 - Jul 2013
    Singapore
    Work Description:•To co-ordinate the Visual Merchandising requirements for the Singapore business, liaising with the Singapore Event Planning team (Product and Marketing), the Singapore Operations team and printers to ensure the correct quantity of POS items produced and allocated appropriately to minimize wastage.•To set up window walkthrough for Ops and Brand/Value team prior to window events to ensure effective visual execution•To roll out each window display according to the window Period planned and send out VM pack to the stores on time and visit stores timely after each window to ensure that all print and display materials are executed per guidelines given.•To provide training to store operation team in order to maintain a high standard of visual merchandising display in the stores•To design and support for all graphics and POP required for all event across all stores, atrium or warehouse sales requirements•To be the contact person for stores VM components replenishment and queries•To control and update store database of POS requirements, to include bay numbers, window configuration, and floor fixtures•To create and manage Tracking Sheets for print production•To handle all store POS queries and fulfilling of store VM components replenishment.•Coordination and planning of planogram into IWD format to display of productsor call out of NPDs according to guidelines from APAC & International and agreed by Singapore team•To plan and conduct VM workshop to update stores on the latest guide from International and APAC•To source competitive quotation for VM components•Assist in floor layout for and sales event or stores planning•To design or redevelop any International components to suit local usage.•To roll out the new store concepts and make sure all VM is according to the International guidelines.
  • Fj Benjamin (Lifestyle) Pte Ltd
    Senior Visual Merchandising Executive
    Fj Benjamin (Lifestyle) Pte Ltd Jun 2011 - May 2012
    Singapore
    Work Description:•To provide directions and guideline to all markets and ensure high-quality execution•To provide conceptual and execution support in all areas of visual merchandising.•Ensure the brand is presented according to principals Visual Merchandising requirements.•Regularly site visits in the region to ensure the displays reflect the best brand values.•Design and propose ideas for special events, major launches.•Work closely with in-country VM teams to ensure excellence in implementation and ensure consistency within all markets.•To work closely with the in-country VM teams on monthly campaign launches, in-store merchandising, day-to-day store fittings & window display.•Other duties include designing and producing POP materials for sales promotions and doing mock-up of other marketing materials, eg. hoarding, elevator design.•Liaise with principle on seasonal guideline and direction so that to implement across the markets
  • Levi Strauss Asia Pacific Division
    Visual Merchandising Executive (Contract)
    Levi Strauss Asia Pacific Division Dec 2010 - Jun 2011
    Singapore
    Work Description:•To assist the Visual Merchandising Manager in planning and developing thePlanogram and guideline for the Asia Pacific market.•To assist in all graphic support for the business.•To support company event setup locally and oversea.•To prepare mannequin and sorting of apparels ready for the photo shoot.•To coordinate with vendors for graphics and setup.
  • The Body Shop (Singapore) Pte Ltd
    Visual Merchandising Executive
    The Body Shop (Singapore) Pte Ltd Apr 2008 - Aug 2010
    Singapore
    Work Description:•To execute and localize Visual Merchandising guideline from the International Head Office•To review and order Visual Merchandising props from International Head Office•Assist in creative support for all roadshows and special events•To set up window walkthrough for management team prior to window events to ensure effective visual execution•To planned and developed VM guidelines and conduct training for windows launch to retail staffs•Ensure the brand is presented according to principals Visual Merchandising requirements from the International Head Office•To update and control budget spending accordingly•To update and keeping track of the quantity of VM components and order as and when needed.•To visit stores on a timely fashion at each window launch to ensure all print and display materials are well executed and gather stores feedback for future reference•To design and layout planogram for dis-con or new products•To overlook the merchandising display of all the outletsTo make sure all marketing promotions run smoothly with the support of visual merchandising•To design and develop POP for all promotions•Ensure consistency within all stores and work with the store supervisor to prepare for all major floors moves and provide assistance in merchandising and to rectify any display & merchandising issues•Initiate better-merchandising techniques & make sure back wall layouts are interesting, change regularly and up to company's standards•Ensure the lightings/fixtures in all stores are in good condition•Inventory management of VM equipment at the warehouse•To ensure visual merchandising and display components in-store facilitate a conducive shopping environment and appeals to target audience based on regional specifications•To guide and support the store operations team in ensuring store merchandising is of the highest standards•To provide graphic support to various whenever needed

Ben Lim Skills

Retail Merchandising Marketing Visual Merchandising Sales Illustrator Sourcing Customer Service Iwd Photography Photoshop Microsoft Office Trade Marketing Indesign Autocad Imovie Graphic Design Video Editing Project Management Budget Management Sketchup Space Planning Management Dialux Evo 3d Studio Max Tender Preparation Tender Planning Tender Development Training And Development Retail Design

Ben Lim Education Details

Frequently Asked Questions about Ben Lim

What company does Ben Lim work for?

Ben Lim works for Orveon Global

What is Ben Lim's role at the current company?

Ben Lim's current role is Director, VM APAC and Middle East.

What schools did Ben Lim attend?

Ben Lim attended Nanyang Academy Of Fine Arts, St.hua Private School, Bedok South Secondary School, Fengshan Primary School.

What skills is Ben Lim known for?

Ben Lim has skills like Retail, Merchandising, Marketing, Visual Merchandising, Sales, Illustrator, Sourcing, Customer Service, Iwd, Photography, Photoshop, Microsoft Office.

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