Ben Luckett Email & Phone Number

Detroit, MI, US

New York, NY, US

• Collaborated with the creative group to concept content for Chevy social channels.
• Storyboarded visuals and compiled shot lists to directly tell the story and define the concept.
• Oversaw video shoots to direct the story and visuals captured.
• Reviewed and critiqued video edits for messaging, branding and aesthetic alignment.
• Critiqued and approved work from art directors with direct and actionable feedback.

Detroit, MI, US

• Introduced the principles, vocabulary and mechanics of two-dimensional design while teaching the digital fundamentals of Adobe Illustrator and Photoshop.

Birmingham, Michigan, US

• Developed and led a marketing team of social media, content and design managers to ensure appropriate workflow and productivity.
• Directed concepts for designs, social media and brand videos for brand positioning, messaging and voice.
• Oversaw video shoots to direct the story and visuals captured.
• Reviewed and critiqued video edits for messaging, branding and aesthetic alignment.
• Designed and managed a complete website redesign with an external development firm with a focus on user experience and functionality.

Troy, Michigan, US

• Designed, implemented and regulated a new brand identity system.
• Redesigned the commerce website while collaborating with external and internal web developers to meet user interface standards.
• Developed the concept, design and production of new product packaging to align with brand aesthetic and messaging.
• Developed the concept and design of digital marketing communications and in-store communications.

Detroit, MI, US

• Managed work flow, production artists and design styles while developing Chevy vehicle catalogs.
• Developed direct mail pieces, out of home advertisements and digital advertisements.
• Collaborated with the creative group on the “Find New Roads” launch.
• Participated in potential hire interviews and assessed skills needed for the department.

Worked on printed material such as direct mail pieces, postcards, invitations, and program cards for clients such as automotive groups, marketing agencies and local hospitals. My work also included identity development and conceptualizing. I participated in conference calls, client meetings, brainstorming sessions and press checks. I oversaw projects from.

Detroit, Michigan, US

Created still graphics for each news broadcast on a PC platform using the Liberty layout program. Responsibilities also included the development of miscellaneous flyers and signage for office use, as well as the conversion of archived images from Liberty to a file type and size compatible with Adobe Photoshop.