Develop, execute, and measure integrated product marketing strategies for 3M’s semiconductor and communications infrastructure portfolios. Highlights include:• Extensive experience in B2B marketing to highly technical audiences, leveraging a range of approaches including key account engagement, pull-through marketing to industry influences, digital demand generation and more.• Conduct market mapping and strategic opportunity analysis to inform the go-to-market approach for targeted new semiconductor segments.• Lead new product introduction launch planning and content development for semiconductor fabrication and communications industry solutions.• Coordinate agency and internal teams to create digital and physical experiences aligned with key stages of the customer buying journey, resulting in steady year-over-year growth in both website traffic and marketing qualified lead generation.• Align global stakeholders to coordinate campaign launch and execution efforts in dozens of countries.

Provided strategic digital and social media counsel to clients, developing and executing digital strategies that integrated paid promotion, influencer engagement and social community management to drive consumer advocacy for and engagement with each brand.I believe that the best campaigns are holistically thought out from start to finish, beginning with a deep data-based understanding of the audience, executing across multiple channels both on and offline, and including comprehensive and actionable measurement to drive ongoing optimization. I’ve worked with clients including Tata Consultancy Services, Entrust Datacard, Royal Caribbean Cruise Lines, the U.S. Department of the Treasury, IEEE, Verizon, Tork and others to help them manage their brand reputations and effectively reach their target audiences.My work includes: • Synthesizing audience and stakeholder research with channel and platform data to prepare clear recommendations to clients on their best approach to business challenges.• Developing and executing digital paid promotion (traffic/lead generation) campaigns incorporating a mix of social, search and display platforms, customized based on client audiences and needs.• Translating clients’ technical product information into consumer-facing copy optimized for web posting and social media yet aligned with brand standards.• Leading the development of reporting and measurement programs for financial services, healthcare and technology clients, including establishing effective KPIs tied to business results and overseeing multi-office teams providing actionable, data-driven recommendations.