Led management of Stage Gate process for new product innovationDesigned and developed analytical dashboards and consolidated essence of numerous data platforms into single source- Reduced time needed to locate and perform analytical work by 80%- Provided insights for executive decision making across Business Management, Sales and Marketing

Held P&L and manufacturing asset responsibility of a US$90M+ business portfolio. Drive portfolio top line while beating profitability targets. Actively seek new business opportunities (adjacent markets, new customers, or partnerships). Successfully develop and implement marketing strategy to increase portfolio EBITDA.- Champion year-on-year organic growth, achieving double digit CAGR growth on revenue and margin, significantly above industry standard- Increased EBITDA performance 2x on underperforming asset to bring in line with other major business groups - Met challenges, made decisions and balance business portfolio to position it well for future growth- Developed and led market strategies and processes to maximize values and margin- Partnered with various teams on asset strategies, growth, expansion and optimization- Initiated and drove business case investment justification

Recognized as product marketing expert with proven record, create and execute comprehensive product and marketing management consultancy to create values and win-win situation for various B2B and B2C customers and Lubrizol.Continuously evolve and leverage the latest marketing technologies and channels to stay ahead of competition and be the leader in the marketplace.

Built regional marketing presence in Southeast Asia and China.- Hired and coached new employees- Development and implemented regional marketing strategies and plans- Established the best practices and created culture and processes to maintain competencies - Consulted with selective customers as part of value sellingOptimized, managed and utilized resources across Asia Pacific, Europe and the US

Led and executed various market research projects, identified demographic profiles, segmentation, channels to market, pricing analysis and latest market trends to capitalize on unmet market needs ahead of the growing curveDeveloped assessment tool widely used within Lubrizol to analyze product positioning and how brands differentiate their product lines within themselves and competitors to increase competitive advantages.