Ben Jackson Acim Phd Email & Phone Number

Kidlington, Oxfordshire, Gb

Basel, Ch

Vernon Hills, Us

• Lead team of 8 talented marketeers, including three Market Segment Managers, an E-Commerce Manager, a Channel Marketing Manager, a Content Marketing Specialist, a Graphic Designer, and a Marcomm Assistant to deliver on a broad range of high-impact commercial projects for the bioprocess and life science divisions• Drive Market Segment Managers to create impactful tactical marketing plans including affiliate marketing activity, telemarketing, webinars, email, collateral development - and to deliver increased demand and support all Commercial partners• Support the direct and indirect Commercial teams with demand generation programs and sales enablement initiatives to achieve $89M in EMEA revenue and +19% YoY growth• Leverage $0.9M EMEA marketing budget to support attainment of annual operating target by improving yield of marketing qualified leads (>5K MQLs in FY21) and increase Marketing’s ‘sourced pipeline contribution’ to 7.5%• Implement paid marketing programs, including pay-per-click (PPC) campaigns and Amazon promotional initiatives to drive 10% YoY increase in e-commerce revenue and a 2-fold increase on advertising spend (ROAS) • Develop bespoke Account Based Marketing (ABM) program enabling direct Commercial teams to uncover an additional $400K in revenue opportunity• Implement dealer stratification program, offering increased support and funding for top-tier dealers, recognizing >$350K in incremental revenue• Lead team of EMEA Brand Ambassadors to accomplish re-branding of Cole-Parmer to Antylia Scientific and to position Antylia Scientific as a leading manufacturer of mission-critical instrumentation and consumables • Develop market sector and product fit segmentation criteria, achieving improved characterization of top 20% of customers • Coach the Marketing Segment Managers and Content Marketing Specialist to improve articulation of product and service value propositions and competitive positioning

Waltham, Ma, Us

Principal Achievements• Lead global team of 5 Regional Marketing Managers (North America, Northern Europe, Southern Europe, APAC and Emerging Markets) to support attainment of the $110M annual operating plan• Develop and execute all demand generation programs, including events, digital marketing, lead nurture, telemarketing and social media, increasing Marketing contribution to the sales pipeline by 20% YoY • Coach the Tactical Marketing team to support Sales with winning regional marketing programs, opportunity assessment, account mapping, lead development, seminars, sales tool development and customer visits• Develop bespoke Account Based Marketing (ABM) programs in key accounts, uncovering or accelerating an additional ~$400K sales opportunity per quarter• Co-lead Key Operational Imperative project, overcoming internal operational, commercial and financial challenges to successfully commercialize molecular testing portfolio in APAC• Drive China-based technical team to co-ordinate third-party validation of NGS technology, accelerating access to the local food adulteration market• Collaborate with China commercial leadership to develop and execute ambitious commercial plan, accelerating penetration of high-growth segments, including next generation sequencing• Develop business cases, including sound commercial justification, for all proposed new product introductions• Conduct field-based market research to obtain deep market insights for improved strategic planning• Develop relationships with key opinion leaders to achieve thought-leadership status

London, Gb

Principal Achievements• Led 10-strong team of regional Marketing Managers for Clarivate’s five business units (Life Science, Intellectual Property, Academic Research, Trademark Protection and Domain & Brand Protection)• Head of Field Marketing, leading collaboration with Portfolio, Demand Centre, Communications and Marketing Operations divisions • Leveraged $0.5M tactical marketing budget to maximize generation of marketing qualified leads and Marketing sourced contribution to the sales pipeline• Devised and implemented highly effective, business-unit specific tactical marketing campaigns to support double-digit growth expectations• Developed bespoke Account Based Marketing (ABM) programs, recognizing an incremental $750K in annual revenue in strategic accounts• Leveraged marketing automation, webinar, telemarketing, digital advertising, print advertising, paid search, organic social, paid social and external promotional channels to drive attainment of growth targets

London, England, Gb

Principal Achievements• Led 9-strong international, multi-disciplined team of marketing professionals (Senior Product Manager, Product Manager, Senior Designer, EU Marketing Manager, US Marketing Manager, APAC Marketing Manager, Distributor Marketing Manager and Social Media Manager) to deliver on a wide range of commercial, technical and operational projects• Leveraged $0.5M global marketing budget to maximize sales lead generation, develop the Bioline brand, raise awareness of the product portfolio and support attainment of the $35M annual operating plan• Formulated and executed ambitious regional tactical marketing plans to drive attainment of financial goals and develop the Bioline brand• Developed a new marketing dashboard in salesforce.com, including improved metrics around lead generation, campaign ROI and new product sales • Launched 5 new products, leveraging a broad range of promotional channels to achieve unprecedented growth in new market segments• Developed an entirely new website, with a dramatically improved look & feel, content and user-experience• Implemented program of bi-weekly customer surveys to measure trend in Net Promoter Score at all touch points along the Bioline customer experience• Scheduled and coordinated attendance at international and local exhibitions, conferences and trade shows• Implemented Pardot marketing automation platform and designed drip campaigns to nurture and improve the quality of marketing qualified leads • Executed innovative social media plan to develop the Bioline brand, raise awareness, increase engagement among target customer groups and generate sales leads• Evaluated NPD opportunity through assessing market segment attractiveness, gathering voice-of-customer, building business cases and setting product specifications• Designed and implemented new process for faster, more efficient development of all global and regional promotional materials

Teddington, Middlesex, Gb

Achievements•Governed content and direction of third party market research and competitor intelligence programmes around bio-analytical and chemical test development, contract R&D, routine testing and grant management services•Formulated comprehensive strategic marketing plan for government services based on internal audit and market intelligence•Executed tactical marketing plans for government services and molecular diagnostics portfolios •Drafted all internal and external sales and marketing collateral

Waltham, Ma, Us

Achievements •Managed direct report to meet strategic, tactical and financial objectives •Led successful commercialization of landmark food safety portfolio •Developed market development strategy for qPCR detection portfolio •Identified cost reduction path to enable strategically imperative portfolio extensions •Launched variety of qPCR consumables in to the life science research market •Defined product strategy to enable Thermo Scientific to compete with market leader •Developed product line dashboard metrics to track sales and technical performance •Drafted technical and common sense selling training program for commercial teams •Established technical collaboration with high throughput qPCR instrument provider •Devised and launched internal tools to improve effectiveness of sales teams •Partnered with the Product Marketing team to develop portfolio sales collateral •Led cross-functional team tasked with implementing initiatives for improving employee engagement

Hercules, Ca, Us

•Launched all extensions to the Biotechnology Explorer product line in to Europe•Formulated and implemented a strategic marketing plan to drive adoption of practical biotechnology in secondary schools•Planned, co-ordinated and conducted biotechnology training program to enable secondary schools to run practical biotechnology classes •Partnered with local education authorities to define teacher training content•Prepared all selling and promotional collateral in local languages

Hercules, Ca, Us

• Launched all sample preparation, sequence analysis, gene transfer, amplification and expression analysis products in to Northern Europe• Defined content for all sales and marketing collateral• Provided the sales representatives with product and sales strategy training.• Supported the sales representatives during sales calls

Venlo, Limburg, Nl

Venlo, Limburg, Nl

Doctor Of Philosophy (Phd), Molecular Biology

Professional Diploma In Marketing

Bachelor Of Science (Bsc), Biochemistry