Hi, and thanks for stopping by.My name is Ben Masters, and I’m currently a freelance copywriter, although previous roles include: accountant with PwC, bookseller in France, tutor, public speaking / writing coach, pot wash, waiter, barman, and taxi driver (while studying for my MA).Lot of life experience there!After 20 years’ teaching English language and literature to A Level, I now write copy and content, for those marketing in the education sector in the main, but I’ve written on topics as diverse as cookery and construction, and asbestos and insurance. A clear, compelling communicator, first and foremost, I pride myself on content that presents my clients in the best possible light. That includes:• LinkedIn guidance or ghost-writing• coaching – I write and deliver courses for corporate clients and freelancers (workshops and one-to-one)• content strategy• newsletters and email campaigns • blogs, brochures, e-books• web copyI love writing about the world of education. It’s in the blood. My dad was a headteacher. My sister teaches. My wife’s a teacher. Our son’s in secondary school. Legions of our friends are teachers. I'm a good fit, then, for companies who market to or for schools.What's more, faced with 30+ fractious teenagers last lesson on a Friday afternoon, the happy knack of knowing just the right analogy or allusion is a matter of survival. Speak the language of the tribe or get torn to shreds. Amuse and entertain, or die. Writing compelling content comes naturally after that. To keep my hand in, I still tutor locally; and I get a real buzz from my work with the Oracy Workshops (formerly Articulacy and the charity TalkTastic), an organisation that helps young people across the South West communicate with greater confidence.Before you go, take a look at my 40+ testimonials here on LinkedIn.You know that great writing gives you the edge.And better communication is probably the best thing you could do right now to transform your business. For informed, articulate copy, get in touch.“Ben helped shape our content strategy and voice, writing teacher-facing blogs and re-launching our weekly newsletter to schools. He was a pleasure to work with, professional in his delivery of content, and very flexible in his availability to join team calls and making himself an extended part of the team.”Michael Forshaw, CEO, EdTech Impact