I work to bring AR/VR and our Metaverse vision to life. We leverage the most advanced AI in highly complex, multi-year, multi-billion dollar programs that will help define the future of digital identity, and the social metaverse. We're shaping how people interact with machines, with the world, and with each-other. We're giving people new tools that were only available at your nearest Sci-Fi not long ago. I currently lead a focused team of 65 engineers and artists doing advanced directional work: features, frameworks, showcases, and prototypes that guide and inspire the most senior leads in the company, and Meta’s path and identity. We also build the dev kits that serve VR developers on the Quest.As we hire senior specialists, the team is heavily distributed between EMEA/NORAM (and remote).

I lead distributed, empowered engineering teams on some of Meta's largest products and surfaces serving over 3 billion people. Highly focused on our craft and simplicity within our mobile experiences, AI/ML, org leadership, and building self-sustainable, diverse teams that consistently accomplish their goals. I manage OpEx budgets in the 100mm ballpark.Prior to joining Reality Labs to work on AR/VR, and Instagram, I helped lead Facebook Groups for years, carrying the product from its early HTML5 days being a very small product (at Meta's scale), to a billion+ native users. Besides building the standalone for Groups (the first React Native app in the wild!), and working extensively on the UX of Groups, I helped guide the team to build a smart notifications engine that was able to cut through the noise and deliver folks with highlights from their groups, putting the product on a hockey-stick trajectory.

Core UX builds the future of computing in VR. We're turning VR into a destination where you can have shared experiences with people you know or meet, and be co-present with them, embodied in virtual experiences that defy distance. Our group is comprised of many innovative teams. We're responsible for the value people get straight out of the box when they purchase one of our headsets, such as the popular Quest. We build consistent UI frameworks that teams can leverage to more easily ship a cohesive UX. We bridge 3D and 2D. We're also responsible for keeping you safe from obstacles, for navigation, linking to PCs, continued user education and new user experiences, parental controls, and many others.At Oculus, I led a team of over 100 System Generalists, Engineering Managers, Graphics specialists, System specialists, Backend experts, and senior software engineers.

I formed and led Camera and Augmented Reality engineering at IG, hired and trained its first 60 engineers (at the time, the largest engineering team at Instagram!). Camera sits at the heart of Instagram Stories, Live, Reels, and Direct's everyday surfaces. For a year, I also led Product for the broader group.Camera's teams build deep infra stacks, computer vision and graphics algorithms to render 3D in real time on mobile, and the creation flows for Instagram's main products. Whether broadcasting to Stories or Reels, using RTC, or visual messaging, we help hundreds of millions of people connect and share every day. While we started small just a few years ago, AR in IG has grown to serve a massive community of AR Creators (we took it from 0 to over a million AR creators), Content Producers, and consumers, enabling powerful, yet simple and reusable creative tools. Through novel tech we enable expressive and immersive interactions. We have strong collaboration models with many orgs in and out of Meta, and internally, engineering and art work closely together to come up with camera experiences we hope you will love.

Head of mobile development and mobile product for Moment.me (acq by Wix.com), a leading social-media startup backed by Blumberg Capital, Singtel Innov8, TripleFive, and Eilon Tirosh. Led and released a cross-platform app that was featured on both main App Stores, while scaling quickly and building the team.

Mobile Specialist for one of the best mobile engineering teams at the time, with multiple top 10 applications live in both app stores. Gained invaluable experience designing large-scale content apps, VOD, unique UI/UX, social integration, and interactive games (with the first dual-screen experiences globally, live games that were paired with popular TV-shows). Notable titles are mako mobile, The Sports Channel, Who Wants to be a Millionaire, The Million Pound Drop (live game), The "Good Food" app, "50 Things you must know" (live game) and others.

Led tech for a novel 0->1 SaaS scheduling application. Built and supported the engineering team and helped scale the company from the ground up, leading to a quick acquisition.