I help organisations stand for something and stand out. I'm interested in the circular economy as an opportunity to create a more meaningful relationship between people, products and brands.

I’m helping eBay use the circular economy as competitive advantage:- Finding out what people want - Designing prototypes for new circular services and experiences - Creating fresh, engaging ways to 'talk circular' - Mentoring start-ups and pioneers - Collaborating with other circular pioneers via the Ellen MacArthur Foundation

Wolff Olins is a creative partner to ambitious brands and one of the world’s most respected brand agencies. As a senior strategist I led projects from pitch to completion including:- Sundrop, a flexible new brand for the future of food production- NOS, a new strategy, name and identity for Portugal’s biggest telco- Camelot, a set of behaviours, vision and employer brand proposition projects- Google Fiber, a new strategy and visual system for their super fast internet offerI taught as part of Wolff Olins' online learning offer Kitchen, and supported the strategy community in developing our thinking through monthly strategy meet-ups.

Livity is a youth engagement agency. I helped brands become more useful and be more relevant, using digital platforms and channels to transform passive audiences to active participants. I led insight, strategy and naming for all brand projects including:- Nike Better World, researched ‘green teens’ and developed engagement strategy - Coca-Cola, built youth strategy for realising Coke's vision of ‘live positively forever’- Number 10, created a youth career tool, reporting to David Cameron’s Director of Strategy - Barclays + Channel 4, launched a financial literacy platform. MAA’s Best consumer campaign 2012- Ignite - started innovative investment and ideas incubator for Centrica

Onzo was a clean tech startup. I joined as the eighth employee during a £6M investment round. We designed and took to market a product and service that made energy understandable and interesting:- Developed brand strategy to position energy as simple and human- Brought brand to life across physical product and digital service, delivering a promise to ‘live lighter, live smarter’- Consulted for global utility clients, developing brand strategies and propositions for emerging energy technologies

I worked across Portland, SF and London, building relationships and winning work. I built, motivated and led creative teams to deliver brand strategy and visual identity projects.- The Hub, developed an identity system that 'works anywhere' for the original co-working space- In Ticketing, rebranded the sustainable ticketing business behind Burning Man- Sprout Design, produced short films for sustainable products including a chair made from recycled Playstations and a shock proof ballet shoe- Famila and Motif, created new brands for a parent coaching service and and a hand tile studio

I founded a new type of B2B recycling service; building relationships with suppliers, partners and local government, growing the business and making things happen.- Identified an unmet need and developed a user-centered service - Created a radical brand idea to attract regular businesses: 'recycling for the rest of us'- Stood out, despite very little budget, by doing things differently

Research and strategy for a team of economists, social scientists and environmentalists exploring the future of the UK Government’s Environment Agency.