Brand Strategy Director
CurrentI help organisations stand for something and stand out. I'm interested in the circular economy as an opportunity to create a more meaningful relationship between people, products and brands.
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Ben Maxwell is listed as Brand strategist at Independent, based in Greater London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Ben Maxwell.
Ben Maxwell previously worked as Brand Strategy Director at Independent and Strategy Director at People-Made. Ben Maxwell holds Msc, Environmental Technology, Distinction from Imperial College London.
I build brands that make a difference.It starts with understanding people and what they need. I like to work collaboratively, bouncing ideas around with people with different skills and perspectives. I think there's strength in working quickly, producing useful prototypes and testing and learning and improving as we go.I'm interested in sustainability as a source of innovation - a way to do new things, to stand out by making radically better products and experiences.
Listed skills include Social Media, Marketing Communications, Content Strategy, Corporate Social Responsibility, and 15 others.
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London, United Kingdom
I help organisations stand for something and stand out. I'm interested in the circular economy as an opportunity to create a more meaningful relationship between people, products and brands.
London, United Kingdom
I’m helping eBay use the circular economy as competitive advantage:- Finding out what people want - Designing prototypes for new circular services and experiences - Creating fresh, engaging ways to 'talk circular' - Mentoring start-ups and pioneers - Collaborating with other circular pioneers via the Ellen MacArthur Foundation
London, United Kingdom
Wolff Olins is a creative partner to ambitious brands and one of the world’s most respected brand agencies. As a senior strategist I led projects from pitch to completion including:- Sundrop, a flexible new brand for the future of food production- NOS, a new strategy, name and identity for Portugal’s biggest telco- Camelot, a set of behaviours, vision and.
London, United Kingdom
Livity is a youth engagement agency. I helped brands become more useful and be more relevant, using digital platforms and channels to transform passive audiences to active participants. I led insight, strategy and naming for all brand projects including:- Nike Better World, researched ‘green teens’ and developed engagement strategy - Coca-Cola, built youth.
London, United Kingdom
Onzo was a clean tech startup. I joined as the eighth employee during a £6M investment round. We designed and took to market a product and service that made energy understandable and interesting:- Developed brand strategy to position energy as simple and human- Brought brand to life across physical product and digital service, delivering a promise to ‘live.
Portland, OR San Francisco, CA And London
I worked across Portland, SF and London, building relationships and winning work. I built, motivated and led creative teams to deliver brand strategy and visual identity projects.- The Hub, developed an identity system that 'works anywhere' for the original co-working space- In Ticketing, rebranded the sustainable ticketing business behind Burning Man.
London, United Kingdom
I founded a new type of B2B recycling service; building relationships with suppliers, partners and local government, growing the business and making things happen.- Identified an unmet need and developed a user-centered service - Created a radical brand idea to attract regular businesses: 'recycling for the rest of us'- Stood out, despite very little.
Bristol, United Kingdom
Research and strategy for a team of economists, social scientists and environmentalists exploring the future of the UK Government’s Environment Agency.
A world-leading environmental Masters - Psychology of behaviour change; how brands can inspire sustainability - General green geekery.
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Ben Maxwell works for Independent.
Ben Maxwell is listed as Brand strategist at Independent.
Ben Maxwell is based in Greater London, England, United Kingdom while working with Independent.
Ben Maxwell has worked for Independent, People-Made, Ebay, Wolff Olins, and Livity.
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Ben Maxwell holds Msc, Environmental Technology, Distinction from Imperial College London.
Ben Maxwell is listed with skills including Social Media, Marketing Communications, Content Strategy, Corporate Social Responsibility, Digital Media, Social Media Marketing, Online Advertising, and Blogging.
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