Representing New Zealand's bus and coach industry – providing advice, support and advocacy to transport operators working in the education, public transport, tourism and charter services industries… in one of the most competitive and deregulated industries in New Zealand.

Provided strategic investment advice for Metlink to secure funding, focusing particularly on decarbonisation, rail investment and national ticketing. Developed and implemented Metlink's Service Level Agreement Framework - ensuring it aligned with Metlink's strategic goals . Created framework for integrated planning. Developed and refined Metlink specific business-case development process. Led funding bid business case development for the Group.

As the manager for government services, I assist New Zealand Agencies, Departments and Ministries to maintain their sustainability through the interrogation then management of medical and security risk for their overseas deployed staff and travellers. I focus on improving productivity, duty of care and reducing health and safety risk. I focus on reducing the chances of bad things happening.

Senior BDM role focusing on Geospatial / GIS solution selling to both the public and private sectors in New Zealand and Australia.

Worked in the Strategy, Communications and Performance Business Group of the NZ Transport Agency, I was responsible for the management of two teams (EV and strategy) as well as developing a number of different strategic work programmes, from electric vehicles (programme director) to shaping the transport system of the future and the environmental foresight function. Key contributor to the revision of the overall strategy for the NZTA to 2020. Developed strategic papers on transport system regulatory change and the impact of both a sea level rise or a southern alpine fault movement on the South Island highway network.

Contract role providing strategic advice, planning, project and media management support to the chief executive and communications and fundraising team at Wellington SPCA. Key Achievements- Developed site emergency management and crisis management plan - Developed structure for advertising, media releases and collateral production- Wrote report and provided strategic and tactical recommendations post 360 staff and volunteer engagement survey- Developed website for conference facility at Wellington SPCA, including all content- Developed all content for new Wellington SPCA website- Developed more structured approach to grant writing. - Produced 2015 annual report.

One of four senior executives supporting the chief executive, this role was responsible for managing two groups (comms and intel/planning) - setting the strategic planning and community engagement direction across the Service's four control hazards throughout Victoria: Flood, earthquake, storm and tsunami; as well as all strategic communications and media management. The role required a high degree of cross agency and state government engagement at the executive, state committee and project control board level. Key Achievements - Moved the Service’s communications unit from a strong media focus to a full service strategic communications function. Created a strategic communications mix that focused on all emergency’s instead of four separate control hazards. Revised hazard communication approach when engaging with communities from a risk to a consequence focus - Developed an overall communications strategy to enable better engagement and connection across the Service (200 staff, 4,500 volunteers) and with external stakeholders. Revised the vision of the Service that clearly articulated its strategic focus - Revised the planning and community engagement strategy into a more holistic and inclusive framework that better utilises the resource of the service and its delivery model - Lead a significant State-level cross government foundation project that identified and developed a consistent emergency risk assessment and management framework for the emergency management sector - Key contributor and thought leader to the Community Disaster Resilience Framework for the State of Victoria. Key contributor to the strategic response planning focus for the state of Victoria- Instigated and was key to the development of a Service Delivery Strategy that will set the direction for the Service for the next 15 years - Developed a performance audit and knowledge management system for the Service championing the concept of continuous improvement and cultural change.

Full time role ensuring that the Ministry had the planning, procedures and infrastructure in place to deliver welfare services to the general public during a natural, or man-made, disaster. This role required robust strategic skill for national level planning – across a number of different event scenarios. There was a high degree of relationship building, cross-agency engagement and a need to keep a clear, calm head in a crisis. In this role I regularly acted as the National Manager Emergency Management when the substantive was away. Key Achievements:- Initiated and developed the Ministry's rapid deployment and Emergency Hub models and developed and ran the inaugural Emergency Welfare Unit training course. Responsible for managing the emergency reserve national capability, and the Emergency Rescue Unit, for the Emergency Management and Business Continuity Group - Managed initial responses to Christchurch (incl. deployment to Chch) and Canterbury earthquakes (MSD's EOC). Core contributor to the writing of the psychosocial strategy (acute and long term).- Developed the psychosocial and welfare communications strategy for the NZ response to the Samoan Tsunami in Sept 2009 - Developed the Crisis Management Plan for the Ministry of Social Development for a serious disaster or catastrophic scenario. Developed a skills and evaluation framework for welfare agencies involved in emergency response. Developed the Operational Guidelines for the National Welfare Coordination Group. Developed the Ministry's Regional Emergency Deployment plan. Key contributor to the development of the revised national Coordinated Incident Management manual. Secondment - Ministry of Civil Defence and Emergency Management, Project Manager.Developed the Welfare guidelines for the civil defence sector. - Delivered the guidelines for the CDEM Sector within timeline and budget- Scoped a nationwide registration and case management project for the CDEM sector.

Senior communications position within the Workplace group for the Department of Labour. Provided strategic advice and facilitated the management of numerous communications solutions for the Department. Strong relationship management focus. Seconded to project manage the pandemic business continuity planning for the entire Department on and offshore. Large risk management component. Project took into account all aspects of the Department's business and dependencies (employment relations, health and safety, immigration). Key Achievements: - Successfully united the health and safety and employment relations workstreams within the Workplace Group, gaining their trust and respect for the new centralised communications unit - Core strategic communications contribution to the Workplace Productivity agenda - Successfully created and ran a Department-wide pandemic exercise to test preparedness and response plan I had developed.

Marketing manager for, the then, leading rural clothing manufacturer in NZ. Responsible for all components of the marketing mix (brand, print, web, merchandising, advertising, sales analysis) and managed the customer services and despatch department. Key Achievements - Reinvigorated the Swazi brand and developed the marketing plan - Developed new domestic and international ad campaign, (“You’re in Swazi Country”) - Redeveloped the catalogue and all merchandising material - Opened new markets in UK - Developed customer management database.

Strategic and tactical role working for a hi-end web and print design company. Brand development, strategic planning and management for medium to large businesses, across most mainstream media. Project and team management.Clients included: Mainland, New Zealand Milk Ltd., Land Information New Zealand, Ministry of Economic Development, Topaz Consulting Ltd., Contact Energy, Hutt City Council, Master Plumbers, Thonet Furniture. Key Achievements - Developed business plan and marketing strategy for New Zealand’s pre-eminent hi-end furniture supplier (Thonet) - Managed implementation of international rebrand for NZ Milk Ltd - Rebranded IT company with innovative and highly successful concept that separated it from competition and positioned it as one of New Zealand’s premier IT consulting and development firms - Developed, on time and in budget, a new website portal for Land Information New Zealand.

Responsible for brand, communications and marketing strategy development and implementation. New business development. Client service working closely with executive management. Clients included: Hutt City Council, Citibank, National Library of New Zealand, Housing New Zealand, Master Plumbers, Learning Media Ltd. Key Achievements - Reinvigorated National Library brand and collateral (annual report etc.) - Rebranded Housing New Zealand to a softer more community centric focus - Rebranded Master plumbers to reflect the changing organisation and position it as a premium ITO. - Re-invigorated the Hutt City Council brand to make the organisation more engaging and customer friendly.

Strategic planning, marketing and branding for web and print. Account, team and project management. New business development. Clients included: Learning Media Ltd., TMP Worldwide, TranzRail, Health Sponsorship Council, Wellington International Airport, Australian High Commission. Key Achievements - Set up systems for client and project management - Developed communications material for Base 2 - Developed New Zealand’s first fully dynamic content managed website (Lungfish - Health Sponsorship Council).

Managed freelance design collective specialising in web, graphic and interior design. New Business Development, project management.Clients included: TMPWW, Riai Aikido Wellington, Base2, Web Spinning, Urologist Association NZ. Key Achievements - Successful office design and fit out for TMPWW and Base 2 - Seminar presentation for Urologist Association of NZ and training material development for Webspinning.Spacecraft was a short term, successful design collective experiment.

Sales specialist roles in the scientific supply and medical industry selling technical sales equipment into research institutes (genetic and microbiological research) and hospital environment (surgical theatre). Opened up new market into Antarctica. Used lateral thinking to develop connections between seemingly disparate industries and the equipment I sold. Contract as the marketing manager for a computer company.Contract work in NZ and UK as an account manager / account director / project manager for advertising agencies, design agencies and web design companies. Worked on high profile clients such as Nike, Red Bull, Shell.