Benjamin Mckenna Finch 🛡️ Email & Phone Number

Wilmington, De, Us

San Antonio, Texas, Us

Founded and forged during Y2K planning, AveriSource accelerates legacy modernization through application intelligence, business rules extraction, and AI-powered transformation. For 30 years, AveriSource has developed and optimized the end-to-end modernization journey for hundreds of enterprises—from mainframe to microservices and the cloud.The AveriSource Platform™ has analyzed over two billion lines of code and eliminates the time, risk, and cost constraints of modernization—all in one unified solution. Utilized by Fortune 500 companies around the globe, AveriSource is recognized as an AWS Migration and Modernization Competency Partner.Responsibilities:• Lead demand generation across all direct, indirect and partner channels• Develop and implement demand generation strategies and campaigns• Influence and develop industry vertical expansion • Own and execute field marketing activities• Collaborate with sales and marketing teams to align efforts and drive revenue• Use data and analytics to measure and improve performance• Develop and maintain relationships with partners and influencers• Conduct market and customer research• Create and manage demand generation budgets and forecasts• Measure and report on campaign success using key metrics• Provide team training and support on best practices and tools• Own Demand Generation marketing budgets

Culver City, California, Us

Left Field Labs, a subsidiary of Stagwell is a team of engineers, designers, strategists, information architects and creative technologists. Our team of nearly 140 thrive at the intersection of imagination and scientific rigor. Together we aim to inspire a more positive world by being a driving force for culture, innovation and invention.Responsibilities:• With input from leadership and the sales team, build marketing campaigns to support our sales pipeline and corporate communications across verticals and business units• Concept, develop and implement marketing plans and strategies, product concepts, talking points, and promotional programs to drive interest and sales pipeline• Determine the KPIs for the marketing department, reporting into the CEO and present regular reporting packages• Ensure the implementation of effective marketing strategies that will meet our pipeline goals• Interface with internal content creators and producers for content flow and campaign execution• Focus on growing audiences and the uptake for products and services• Review and report on all areas of the marketing strategies and its implementation• Managing creative agencies and retainer partners• Oversee social media planning and execution• Consistently identify new or expanded revenue opportunities and strategizing the implementation of plans• Work to continuously ensure the company marketing goals are communicated across the entire organization• Efficiently manage annual marketing budgets

Waterloo, On, Ca

This marketing function supported pipeline for nearly 100 sales staff across the AppMod portfolio. Products included COBOL, COBOL Distributed, Mainframe ADLM, Host Connectivity, Enterprise Suite and Mainframe to the Cloud (AM2C with CSPs such as Amazon, Google and others). Total WW pipeline in the 10's of millions.Responsibilities & Practice Areas:• Lead a team of Application Modernization & Connectivity (AMC) Field Marketing Managers, Corporate Marketing Leaders and Program Managers, across North America and International regions including UK&I, Gallia, Dach, Latam, Middle East, and Emerging countries • Owned and negotiated program budgets for pipeline across North America and International regions • Owned and developed complex marketing programs with field marketing and corporate marketing leaders.• Led a team of 23 (14 direct reports) across regions to execute program plans, measure success and adjust execution according to the needs of the region• Established GTM plans including the P&L with Amazon, Google and other CSPs for enterprise cloud mainframe modernization customers and worked with the CSP teams to launch our Mainframe products to their customers• Supported our sales staff with existing enterprise cloud customers transitions on their mainframe modernization journey.• Fully integrated into and supported an international sales team across AMC made up of approximately 200 sales staff, with my team supporting approximately 75% of those sellers including 5 Vice Presidents that led those sellers across the various products.• Measured, analyzed, and reported on awareness and pipeline building activities to understand contribution to brand and pipeline health and to evaluate marketing effectiveness/return on investment• Managed P&L, develop and hire Field Marketing Managers and other product group staff to contribute to and execute the AMC Marketing Plans with constituents.

Waterloo, On, Ca

This marketing function supported pipeline for nearly 50 sales staff across the IMG portfolio. Product focus included IDOL, IDOL LEMA, DataProtector, Content Manager and many others.Total WW pipeline in the 10's of millions. Responsibilities & Practice Areas:• Lead a team of Information Management & Governance (IM&G) Field Marketing Managers, Corporate Marketing Leaders and Program Managers, across North America and International regions including UK&I, Gallia, Dach, Latam, Middle East, and Emerging countries • Owned and negotiated program budgets for pipeline across North America and International regions • Owned and developed complex go to market programs with field marketing and corporate marketing leaders.• Led a team across regions to execute program plans, measure success and adjust execution according to the needs of the region.• Worked alongside the IM&G Worldwide Product Marketing Leaders to coordinate and sync efforts across the North America and International regions. • Fully integrated into and supported an international sales team across IMG made up of approximately 100 sales staff, with my team supporting approximately 50% of those sellers including 4 Vice Presidents that led those sellers across the various products.• Measured, analyzed, and reported on awareness and pipeline building activities to understand contribution to brand and pipeline health and to evaluate marketing effectiveness/return on investment• Managed P&L, developed and hired marketing staff and other product group staff to contribute to and execute the IM&G Marketing Plans with constituents.

Newbury, Berkshire, Gb

With nearly 11,000 employees around the globe, Micro Focus is one of the world's largest enterprise software providers, focused on solving the IT dilemma—how to balance today's needs with tomorrow's opportunities. We deliver mission-critical technology and supporting services that help tens of thousands of customers worldwide manage core IT elements of their business.Responsibilities & Practice Areas:• Lead the North American Marketing, Application Modernization & Connectivity (AMC), Information Management & Governance (IM&G) Team & Portfolios• Lead a team of 10 (6 direct reports) made up of field and campaign managers• Fully integrated into and supported the North America sales team across both AMC and IMG made up of approximately 180 sales staff• Built the go-to-market strategy and plan to achieve North American Marketing goals, for priority portfolios, within the Micro Focus AMC and IM&G product groups• Collaborated closely with global AMC and IM&G product marketing, campaigns, and brand leaders to ensure North American business needs influence the content, assets and activities that are developed by these teams• Measured, analyzed, and reported on North American AMC, IM&G and Alliance awareness and pipeline building activities to understand contribution to brand and pipeline health and to evaluate marketing effectiveness/return on investment• Owned the interlock with North American AMC and IM&G Sales and Pre-Sales leaders and Channel Partners to ensure North American Marketing Plan adoption, alignment, integration, and execution of plan• Be the single point of requests from Micro Focus channel team into the broader marketing organization and drive prioritization and an overall consistency of approach• Managed P&L, develop and hired marketing staff to contribute to and execute the North American AMC and IM&G Marketing Plans with constituents.

The Ledger Agency specializes in technology, operations, marketing strategy, mentorship and fundraising for businesses and individuals. We have worked with both large and small businesses and their respective teams, as well as individuals ranging from high net worth, to entrepreneurial founders in the world of both Web 2 and Web 3 technology sectors.We have a team of engineers and technologists ready to work with your Web2, Web3, product or innovation team! My Achievements & Practice Areas:• Technology Team Building (Web 2, Web 3, Solidity, Legacy)• Technology & Digital Strategy (Internal & Client Facing)• Extensive Marketing, Branding & Community Building Experience• Art & Creative Project Experience (Legacy, NFT, DAO)• Web & Enterprise Application Modernization

Chicago, Illinois, Us

EOS Name Service is the most comprehensive platform on the planet to register custom EOS Blockchain account names. ENS is the best place to create a new EOS account. What are custom EOS account names used for? EOS accounts are a core part of storing tokens, using dapps, deploying smart contracts, interacting with others, and more. Instead of a long string of random letters and numbers, EOS account names are short usernames that are between 1 and 12 characters long. My Achievements:• Architected product and platform• Established GTM plan and customer acquisition strategy• Built engineering team consisting of React, Solidity, Python full stack engineers• Managed engineering team through development and product launch to nearly 10,000 customer sales in the 1st 12 months and 1000 DAUs.

Pittsburgh, Pennsylvania, Us

Cypherglass is an independent blockchain infrastructure company. Cypherglass designs, builds, and maintains infrastructure for the world’s leading blockchains, like EOS and the DAPP Network. The Cypherglass mission is to increase adoption of decentralized blockchain technologies and help enable a more distributed world.My Achievements:• Recruited the executive team including our Chief Architect, Lead Advisor, Head of Technology and Marketing team• Identified market opportunity to expand the tools we built and developed the GTM plans to launch those products into the community• Successfully launched GLASS, an online tool for transparency in preventing corruption and collusion on-chain on the EOS network.• Successfully launched LENS, an enterprise blockchain voting tool for the EOS network• Successfully developed an education partnership with Morpheus Labs, a Blockchain SaaS product in Singapore• Developed and executed a global marketing plan including the finance plan and budgets which exceeded $1M• Developed additional business revenue channels such as SaaS and a consulting services group

Elmhurst, Il, Us

Foodmix Marketing Communications is a leading full-service marketing communications firm specializing in both business-to-business and business-to-consumer marketing communications with over three decades of food marketing expertise. Foodmix brings together a dedicated group of Foodies with a broad range of food and beverage marketing expertise. Foodmix combines research, brand strategy, a full range of creative and communication services and sales support programs to help clients build their brands and create brand stories that connect with customers and consumers. At Foodmix, our most welcomed challenge and ultimate reward is partnering with valued clients to do the one thing most needed in today’s evolving food culture: create brand love. My Achievements• Established and executed an audit of the business and brand position of firm in the marketplace• Developed and oversaw with the CEO, the brand marketing for the firm• Established a new business process and program including a qualification method for the firm

Finch Beer Co. brews craft beers locally in Chicago, Illinois. Finch uses the best ingredients and takes special care to make sure every batch is the best we can brew. Finch Beer currently offers several beers made all year around, including Chimera IPA, Fascist Pig Ale and Secret Stache Stout. Finch Beer also offers a variety of specialty and seasonal beers throughout the year.My Achievements• Responsible for starting and growing this company into a multi-million dollar craft brewery in the 1st 3 years of operation• Developed a semi-national distributor network made up of Independent, MillerCoors, and ABInBev distributors across 20 states.• Successfully developed, brewed and packaged all Finch product brands in house at our brewery in Chicago, IL • Built the company from the ground up, including 20 full time employees and as many as 25 part time employees ranging from manufacturing production, packaging, brewing, marketing and sales • Established Finch’s as the 6th largest brewery in Illinois in 2015 when measured in barrels produced • Created and presented investor proposals and successfully raised equity and managed serviced debt • Successfully integrated a management team in 2015 to operate day-to-day activities and further growth through 2020 as well as implemented a Management Team Bylaws program for future guidance • Successfully sold a material stake in the company to a strategic investor and existing shareholders to continue to propel growth. This transaction further secured the operational success of the company through 2020, at the time the company sold 135,000 Case Equivalents annually which made up over 10,000 barrels of beer.

Austin, Texas, Us

The Killswitch Collective is a design and software development agency that was founded in Chicago, IL. Killswitch employs a staff of expert designers, developers and strategists that provide their clientele with services that include custom-built content management systems, website design and development, social media strategy, online software, graphic design and branding.My Achievements:• Responsible for starting and growing this company into a multi-million dollar creative agency over the course of 9 years with no debt and profitability by year two• Developed and oversaw thought leadership and hiring over the years as Killswitch grew into a mature company of 33 employees and was responsible for developing the internal structure of the agency, its project management processes and day-to-day workings that staff now follow• Developed and oversaw human resources department including our human resources manager, our creative and development teams, including project managers, development and new media managers• Developed and oversaw an annual comprehensive marketing, brand awareness and new business plan with marketing manager that included all media types• Negotiated and acquired numerous contracts from 50K to 500K+, including online websites, advertising campaigns, print and PR campaigns, the digital execution of other online deliverables for a variety of clientele across the U.S. and abroadKey Clients:Viacom, including MTV Networks, VH1 Networks, BET Networks, LOGO Networks, Nike, NIKEiD, American Express, Concur Technologies, ETSY, GenArt, Groupon, Jenner & Block, Pitchfork Media and many more.