Ben Moebius Email & Phone Number

Luxembourg

Manage seven European websites through which we share unique, interesting stories about Amazon. Responsible for traffic growth and engagement, all site content across five languages, design, performance metrics and reporting. Focused on SEO and search-driven content planning. Personally helped the sites go from 9% of traffic through organic search to more than 17% currently. Manage the launches of new sites in Europe and other locations globally. I lead a team of 6 people, including editors… Show more Manage seven European websites through which we share unique, interesting stories about Amazon. Responsible for traffic growth and engagement, all site content across five languages, design, performance metrics and reporting. Focused on SEO and search-driven content planning. Personally helped the sites go from 9% of traffic through organic search to more than 17% currently. Manage the launches of new sites in Europe and other locations globally. I lead a team of 6 people, including editors, designers, production managers, and marketers. Show less

Luxembourg

Managed all outbound communication (marketing email, push notifications, and SMS) for Amazon in the European Union. Was responsible for growing €1B+ marketing channels, driving mobile traffic, and increasing share for new channels (push notifications, SMS). Ran continuous experiments and used a data-driven approach to channel optimization. Drove EU strategy to increase engagement with outbound marketing channels and improve the customer experience. Worked as part of an international team and… Show more Managed all outbound communication (marketing email, push notifications, and SMS) for Amazon in the European Union. Was responsible for growing €1B+ marketing channels, driving mobile traffic, and increasing share for new channels (push notifications, SMS). Ran continuous experiments and used a data-driven approach to channel optimization. Drove EU strategy to increase engagement with outbound marketing channels and improve the customer experience. Worked as part of an international team and presented business plans to the senior EU leadership team. Show less

Luxembourg

Built a U.S. Kindle books marketing team for Amazon Publishing. Grew the team from two people at the beginning of 2012 to six people by the end of the year. Managed all on-site merchandising, which was the primary sales engine of a >$30M publishing business. Developed an extensive and innovative program for promoting important new book releases that drove many books into the top 10 sales rank on Amazon.com. Moved to Europe and helped launch Amazon Publishing, the company’s in-house book… Show more Built a U.S. Kindle books marketing team for Amazon Publishing. Grew the team from two people at the beginning of 2012 to six people by the end of the year. Managed all on-site merchandising, which was the primary sales engine of a >$30M publishing business. Developed an extensive and innovative program for promoting important new book releases that drove many books into the top 10 sales rank on Amazon.com. Moved to Europe and helped launch Amazon Publishing, the company’s in-house book publisher, in Germany and the UK. Responsible for driving traffic and revenue needed to grow the business in Europe and meet aggressive yearly revenue and market segment share goals. Owned the marketing launch plan for new EU markets. Set up partnerships with third parties to drive new customers to the ecosystem. Innovated on new customer-focused marketing programs that helped drive incremental revenue. Show less

Greater Seattle Area

Managed all web content on microsoft.com/security, one of the most active sites on the MSCOM domain with ~52 million page views per month. Developed online marketing strategies aimed at driving adoption of Microsoft products and improving perceptions of Microsoft related to online safety and security. Drove user-focused site redesign and content planning efforts. Analyzing traffic and optimizing content for seasonality and relevance. Managed a $1.5 million dollar budget and a web vendor staff… Show more Managed all web content on microsoft.com/security, one of the most active sites on the MSCOM domain with ~52 million page views per month. Developed online marketing strategies aimed at driving adoption of Microsoft products and improving perceptions of Microsoft related to online safety and security. Drove user-focused site redesign and content planning efforts. Analyzing traffic and optimizing content for seasonality and relevance. Managed a $1.5 million dollar budget and a web vendor staff of product managers, writers, editors, producers, and SEO experts. Show less

Redmond

Helped create a new Content Publishing role on LCAWeb, the internal Microsoft worldwide resource for all Legal and Corporate Affairs information, and set up the foundation for a web content management model, a toolkit containing key resources, a governance model for all LCA-generated content, and a multi-year site redesign plan. I worked with a diverse set of more than 100 content owners to clean up content on the legacy site, standardize content in new SharePoint-based templates, and… Show more Helped create a new Content Publishing role on LCAWeb, the internal Microsoft worldwide resource for all Legal and Corporate Affairs information, and set up the foundation for a web content management model, a toolkit containing key resources, a governance model for all LCA-generated content, and a multi-year site redesign plan. I worked with a diverse set of more than 100 content owners to clean up content on the legacy site, standardize content in new SharePoint-based templates, and optimize content for the web. Set up training sessions with content owners. Managed the site redesign in batches, creating schedules and communication plans for each batch. Also helped content owners use web metrics data to drive improvements to site design, content, and navigation structures. Drove search optimization efforts for the site and worked with a designer to plan a new data-driven, task-based site Information Architecture. Show less

Redmond

PC3, Microsoft I worked on the PC3 team (Platform + Components, Creation, and Collaboration), which was an incubation team within the Core Operating System Division of Windows that helped develop innovative hardware designs and software solutions based on Windows technology, such as the Windows SideShow display and the Windows Sensor and Location API. I helped manage API and other technical documentation projects, worked with PMs on key international partner OEM and ODM engagements, and… Show more PC3, Microsoft I worked on the PC3 team (Platform + Components, Creation, and Collaboration), which was an incubation team within the Core Operating System Division of Windows that helped develop innovative hardware designs and software solutions based on Windows technology, such as the Windows SideShow display and the Windows Sensor and Location API. I helped manage API and other technical documentation projects, worked with PMs on key international partner OEM and ODM engagements, and helped design UI text for hardware device platforms and key Windows features. Show less