• Develop brand voice and oversee all written materials and image messaging across all channels ensuring out of house PR and showrooms are clear and remain cohesive.• Collaborate on creative development of prints and design style based on trends with primary focus on innovation.• Develop and oversee brand copy, voice, and image messaging across all channels ensuring out of house PR and showrooms remain cohesive.• Produce lookbook and campaign shoots in NY, London, and Paris.• Handle post fashion week sales appointments and liaise with all out of house representation between collections.

Conceptualizes and delivers compelling digital content and communications across luxury consumer markets, with high-end clientele in arts, entertainment, music and fashion. Partners with renowned international media, advertising, marketing, and public relations agencies in the US and Europe to develop campaigns, video content, and copy for digital and offline industry communication and publications.KEY PROJECTS:• Created brand voice, story, and copy for RTW brand MATAR for website, press releases and Woolmark Prize and features including Vogue Italia + Vogue Gioiello US Protagonists event for the launch of MATAR fine jewelry collection SS18 in collaboration with Let Elephants Be Elephants.• On-Air Director, Senior Copy Editor and Digital Producer supervising, coordinating and strategically managing all facets of digital content creation for shows, “The Run” and “The Committee” on BEN Network. Hired and Oversaw writing team reviewing all copy, booking guests, and delegating topics from business entertainment and political news cycles. Featured guests Judith Miller, Eric Alterman, Anthony Hayden-Guest, Ed Rubenstien, Avram Ludwig, Chris Atamian, and Anders Corr.• Editorial writer for The Kinsky covering fashion and art in New York City.• Created voice and copy for the launch of Tidal NY at the Brooklyn and Whitney Museums.• Developed brand voice and copy for investor decks for multiple immersive dining and entertainment experiences and ultra high-end retail developments for The Aviva Collective and 4Front Hospitality Group. • Created brand voice, story, and copy including press releases for costume and interior design company The Aviva Collective.

Notable Projects:• Digital producer supervising, coordinating, and strategically managing all content creation from concept to shoot for The Guardian UK's Sali Hughes On Beauty segments shot in NYC.• Digital producer supervising, coordinating, and strategically managing all digital content creation for iconic brand, Bumble&bumble, during the inaugural New York Fashion Week Men's shows SS16. Collaborated and directly contributed to creative concept through to fruition.• Digital producer supervising, coordinating and strategically managing digital content creation for all Wallflower Jeans commercials featuring, "MyLifeAsEva"​ star Eva Gutowski. Collaborated with team on all preproduction creative. Quickly executed rewrites during filming, ensuring the client, talent, and production needs were finely attuned and resourcefully met.

Creative director and lead writer, producing original copy and content across all digital platforms with a focus on acquiring and rebranding aggregated content to appeal to North American millennial consumers. Authored close to 500 original treatments and produced over 40 original shows based on reality, animation, scripted, lifestyle, artist, and in-house studio formats. Individually credited with programming extensive content for mainstream cable station with 20 million+ listeners, Music Choice, creating 24-hour content blocks derived from digital series and documentaries. • Oversaw a 6-person team in producing and delivering up to 9 simultaneous projects from start to finish, producing and rebranding over 100 original videos and from aggregated content exclusively for Xbox and YouTube Channel. • Played a key role in the launch of the OneBeat application on Xbox and Xbox live platforms, and creative directed all ad banners for Xbox and YouTube. • Negotiated and maximized limited production budgets, giving the agency bandwidth to take on additional project work and transition from startup stage to a young company with more sustainability.• Initiated the first-ever adaptation of digital content for mainstream cable television in collaboration with Music Choice, personally programming content on a daily basis in dedicated blocks by genre.• Created branded commercials for Trident in collaboration with recording artist and producer, Steve Aoki, and branded entertainment for Xbox and Sol Republic. • Assembled and guided a creative team of production assistants, camera crews, and contractors.• Developed and pitched creative concept strategies for top global advertising agencies and brands including Ogilvy, Clear Channel, Fashion TV, and Microsoft.

In-House PR, Music DirectorDeveloped brand image and directed music programming, including booking talent, producing promotional content and press releases.

Developed brand image, wrote music blog and directed music programming, including booking talent, producing promotional content and press releases. Acquired brands and artists for quarterly charity event pop-up shops.

Oversaw sales teams at major industry trade shows including Magic, Coterie, Intermezzo Collections, ENK International, and LA Fashion Market. Updated brand image, curated NY boutique and developed merchandising strategies. Contracted new store accounts for wholesale jewelry line, developed partnerships with major retail distributors including Bloomingdales, Nordstrom, and Fred Segal.

Ran showrooms in NY and Paris holding all sales meetings. Produced lookbook and campaign shoots. Produced runway shows for NY and Berlin Fashion weeks. Developed brand voice and wrote copy for in and out of house communications. Maintained and grew relationships with stylists and PR agents to drive brand visibility and interest. Introduced celebrity clientele and tastemakers to the brand subsequently dressing them for major industry events including the Oscars notably Oscar winners Hillary Swank and Cynthia Wade, as well as Roisin Murphy Alexis Bledel, and Maggie Grace.