Key Achievements• Defined the overall vision, strategy and goals for Berry Bros. & Rudd’s digital products, including the website, mobile applications and mobile website• Created and maintained a product roadmap and backlog and ensured that Berry Bros. & Rudd’s digital products met and surpasses stakeholders’ requirements and expectations• Worked in close collaboration with developers, and UX and product designers to successfully deliver development changes on time and on budget• Improved the customer experience on bbr.com to make the site easy to navigate, shop and more engaging by redesigning key landing pages and delivering multiple UX improvements• Successfully managed design, build of new iOS and Android mobile apps• Increased E-commerce conversion rate by 46.39% • Increased Mobile conversion rate by 104.43% • Increased website turnover by 42.93%• Reduced average page load time by 31.91%

Key Achievements• Appointed new technology partner and successfully replatformed website to hybris• Grew BBX Sales to £25.5 Million/21,500 transactions in 2016/2017. Since launch in 2010 BBX has sales of £126M and over 110,000 transactions• Increased website visits to approx. 300,000 per month• Increased website visitors to approx. 200,000 per month• Increased website orders to 50,000 per annum

Key Achievements• Devised and launched Berrys’ Broking Exchange(BBX), the UK's leading peer to peer wine trading exchange. To date BBX has sales of £126M and over 110,000 transactions• bbr.com awarded IWC Wine Website of the Year for the 6th time in 7 years • Devised and executed successful customer acquisition strategies through SEO, PPC and well-targeted online advertising and integrated and coordinated communications.• Developed and launched iPhone/iPad App with over 300,000 downloads to date