At HaloEffect, we influence employee experiences from a marketing lens helping organizations align purpose with people, transforming business behavior and revenue growth. This consultancy takes decades of proven executive level expertise and successful outcomes in marketing and people arenas and combines them to drive exponential joy, knowledge, value, and production from the inside out.

Marketing Communications & People Experience Consultant/ Fractional executive specialist focused on assisting brands who want to transform their business from the inside out and outside in.

Responsible for the development of an aggressive growth strategy that builds on the company’s mission to be the largest and best residential solar company in, and for, the world (currently #6 on list of National solar companies). This strategy is coupled with the responsibility to ignite a world-class organization of best-in-class employees that work for each other, building on one another’s diverse strengths and experiences while celebrating victories and learning from our collective defeats.

Interim contract position to:Develop four pillar people experience division including: Talent Acquisition, Engagement and Experience, Human Resources and Relationships, and Learning & Development. Evolve digital marketing campaign and regional sponsorships Improve company internal and external positioning and purpose Engage and execute on annual PR strategy Design strategic partnership proposals Assist in successful merger of competitive brand

Responsible to develop and execute Power’s brand, crisis, and communications strategy. Built and supervise five teams: Internal Communications, External Communications, Account Services, Creative Services, and Digital / Social.Redefined a national brand from the ground up, resulting in year-over-year growth ($30M - $900M in 10 years).Built three new internal cultural channels to drive candidate acquisition, inclusivity and purpose (Veterans Initiative, Women’s Initiative, Diversity & Inclusion Initiative) resulting in 15% increase in hires and 18% increase in retention.Developed and maintain award-winning annual employee events with a $20M budget.Developed first ever employee communications media channel & magazine.Developed data driven advertising and content marketing campaigns using native, display, search, social, streaming, and print resulting in 11% increase in annual lead flow.Developed strategy on customer experience resulting in the industry’s highest satisfaction rate (96%) and NPS score (80%).- Developed customer Bill of Rights, resulting in an increase in trust, leading to a 5% increase in customer appointments.

Advertising agency partner focused on leading customer relationship, strategy, and digital teams for national food, fragrance, and finance clients including L'Oreal, Univest National Bank, Sabra Hummus, and Pretzel Factory.Vetted and developed relationships with 13 clients in four years, resulting in 68% client retention. Developed and managed $10M in annual client budgets. Designed and implemented integrated communications strategy for national bank, resulting in a 13% increase in consumer checking account revenue. Developed first ever social media gamification model for international cologne brand resulting in a 55% increase in followers and a 5% increase in POS.Created new packaging and branding for national pretzel and hummus brands, resulting in showcased shelf placement and new sales in 13 territories. Developed and directed integrated B2B ad campaigns, resulting in 18% conversion for national industrial manufacturing client.

Two year contract position. Created the business model, business plan, and marketing plan for this start-up company. Spent two years helping to generate business, drive customers, ensure brand loyalty, and ignite awareness for the partnership group who invested in the organization.Today, the company is one of the leading medical concierge businesses in the industry.

Responsible for leading the agency’s largest pharmaceutical clients including Eli Lilly & Company, Merck, Pfizer, and Novo Nordisk.Created first post clinical trail ad campaign for Cialis, resulting in 40% conversion from offer rebate.Piloted integrated direct response marketing program for Evista Osteoporosis drug aimed at women in their mid-50’s, resulting in increased prescriptions of 15%.Developed and launched first ever couponing program for Novo Nordisk diabetes drug therapy, resulting in a 22% increase in conversion.