Bennett Fernandes Email & Phone Number

Pune, Mh, In

Pune Area, India

• Constructing solutions that will alter business outcomes not just marketing campaigns• Reduced the cost of customer acquisition through robust digital marketing by reaching very high engagement levels through compelling content on the website, driving website traffic and customer interest, engagement and resultant site visits • Led the complete overhauling of Customer acquisition & Customer Information formats to manage better reporting metrics of marketing expenditure• Transformed real estate selling as professional consultative advisory by using functional sizing as an alternative form of asset portfolio building and raising the ante on demand through demographic insights• Providing strategic marketing input as incisive & relevant support to the selling team to secure better appreciation and relevance of the product across various product verticals

Pune Area, India

• Creative solution making starting from ground up deploying a radical and tangential approach based on possibilities• Pragmatic balancing of left and right hemispheres to comprehensive result orientation• Embraces a process of deep-dive as one of the primary means of arriving at the root of problem resolution across stakeholders for the brand• Building a compelling presence for the brand across customer archetypes to deep the relationship bond and significantly enhance the Referral Value & monetization of the Customer Lifetime Value• Proven expertise in delivering a compelling narrative based on evidence & insight for objective & tangible results• Consistently high deployment of relevant insight to render tangentially laddered B2B and B2C solutions

Bengaluru Area, India

• Constructed Fund-Raising decks to pitch to investment bankers for funding• Building a roster of sales driven solutions to hasten the pace of liquidating inventory through sustained engagement with channel partners • Increasing sales velocity by building brand affinity through innovative B2B conversations among investment advisory | corporate & other channel partners• Channelizing differentiated marketing strategy and brand plots to gain preferential mind share among stakeholders to drive sales across sub verticals • Deeper insight mining to understanding specific consumer clusters to increase brand relevance among the competitive frame to achieve preference at the point of sales engagement

Mumbai

• Have managed multiple zonal leadership and provided direction as well as being completely immersed in projects across cross-functional teams under extremely tight deadlines in fast-paced environments• Responsible for constructing business strategy to investee clients & senior management across projects and lead brands• Creating competitive advantage for the enterprise by delivering disruptive insight that shape & define strategic direction to driving business solutions • Developing new areas of IP for accelerating brand conversation at the sub-brand and independent project level• Builds powerful social amplification through deeply engaging content for brands attempting to build heft, recognition and favour through cause induced marketing• Likens one’s self to a crucible serving solutions from business gaps, sales velocity, brand synthesis across vectors through proficient strategic advisory• De-coding and facilitating actionable insights to drive decision-making by end customers and stakeholders through disruptive strategy that have a direct impact for profitability

Mumbai

Authored the communication framework for HCC's LavasaAdvisory on Indiabulls projects like Sky Forest | Helped transition Indiabulls business predominantly in RE into Retail Finance, both SME loans and HOME loansOrganically Grew the Raymond Apparel Portfolio organically by addition of new brands such as Notting Hill, Park Avenue Woman and Parx youth. Authored the new brand identity development for the Park Avenue franchiseWorked on the strategy for Runwal's projects in the central suburbs of MulundAggressively pitched & converted new business across verticals from Personal Care-Zuska; Financial Services-ICICI & Indiabulls; Apparel-Monte Carlo to B2B-OTISUnderstanding behavioral codes to representing the different archetypes of the trader for development of communication to the Active Trader Segment & other segments under ICICI Direct

Created the architecture for the website. Revamped & Reconstructed the Frequent Flyer ProgramAuthored the communication for the launch of international flights to Europe and South-East AsiaAuthored the communication for the brand entering the Retail Loan segment & other financial services productsDeveloped strategic alliances between various consulates and tourism representations for promoting home destinations with Sahara Global - the travel businessSahara Media & Entertainment - Launched the news channel for the NCR

Responsible for Strategic Advisory across the Japanese portfolio of businesses Responsibility for maintaining brand health, brand saliency & brand performance scores Identified business segments for incremental revenues in the space of future potential of digital imaging equipment across professional and the amateur segmentsResponsible for building the KDPE experience to showcase the functional expertise of the brandDeployed primary research in tandem with secondary research across verticals as proprietary intellect to business development Revenue projections and forecasts along with cost negotiation

Looked after the entire portfolio of Rx, OTC & Ethical brands, namely J&J Vision Care / Janssen Cilag / Dr.Reddy’s Laboratories / GSK / WHO-ORSManaged the Indian adaptation of the Reality format of Global Template for J&J Vision Care TVCsInsight & Communication development for WHO-ORS across key marketsHandled the communication development for the entire GlaxoSmithkline portfolio of Respiratory / Biologicals & Dermatologicals

Business lead for all communication deliverables across the Innovation & Activation platforms on the Close Up brandCollaborated on the strategy for the re-Launch of Close UpCollaborated on the methodology adopted for determining and understanding relevance of regional insights & execution routes for the brandLaunched the Close Up Lemon Mint variant

Oman

Communication lead for the comprehensive roster of marketing communication plans & promotion led activities across the Shell portfolio of Diesel and Petrol Engine Oils, direct marketing campaigns for Shell HELIX Express and Shell Rainbow Car Wash, 2 innovative services on the retail forecourt Developing the MPR strategy which included the calendar plan for specific tasks, authoring the direction & managing the content for all dissemination across structured releases, promotions and other sponsored social activity keeping the brand salientFocal Point for managing all modes/platforms of communication across verticals for leveraging and managing relationships both internal and external