I handle the day to day operations. I ensure that projects are completed and deadlines are met. I’m constantly engaging new partners who could be of value to the growth of the agency. I also head up the distribution division which is in partnership with Africori. I ensure that all releases are on time , the music is pitched successfully with DSP’s and also carry out marketing strategies on release day with our partners.

- I handle the day to day operations of the company. - Ensure that all admin work is completed on time. - I find new strategies to grow and move the company forward. - I implement the strategies alongside my team.

I handled bookings for a range of entertainers, ranging from musicians to influencers. I always ensured they were on time for shows , shoots and meetings. I also liaised with the road manager and other partners to ensure that everything runs accordingly.

Apply Pressure Group is a talent agency founded by Benny Kobeli in 2019, working with talent such as Dj Intro, Ora Dee, Shera The Dj, Kamowaves.