Bennett Lafferty Email & Phone Number

San Francisco, Ca, Us

We work with clients to learn and understand their needs in order to develop the right email marketing strategy. From brand awareness, cart abandons, ecommerce, remarketing, and referrals, to deliverability and industry trends and technology - our expertise can meet any need. Services range from Consulting to Managed Program Services to Training/Education.Consulting: Creating new programs from scratch or optimizing/overhauling existing programs to meet specific KPIs or goals. Managed Program Services: Hands on, day to day management of a client's email program so they can focus on what they do best. From straight monetization to optimizing for brand awareness - client goals dictate our strategy.Training: Clients often need a better understanding of deliverability, technology/services, and the general email marketing landscape. We evaluate skills and strengthen areas that need improvement so Teams can become self-sufficient and capable of moving their program forward.

Foster City, Ca, Us

• Managed end-to-end, Gmail-specific campaigns within the Education vertical• Responsible for IP and domain reputation management across multiple ESPs• Tested extensively to continually optimize deliverability, engagement, and ROI• Produced frequent performance analyses to identify trends, risks, and opportunities• Increased responsibilities to managing entire Internal Email Education Team (mailers/analysts)• Responsible for managing monthly projections and reporting on targets of $4MM+ annually

Develop end to end strategy, implementation, analytics, and optimization of email marketing programs based on client specific KPIs.

Chicago, Il, Us

• Develop and implement multiple comprehensive strategies for different verticals within Channel Clarity’s Email Marketing business.• Oversee the end-to-end email production process for all email deployments: scheduling, segmentation, content, creative, optimization, delivery, etc.• Creation of promotional email campaigns mapped to key consumer behavior through continual data mining and testing. • Management of advertiser/partner/ESP relationships.• Responsible for email channel’s ROI.• Extensive campaign analysis and optimization by leveraging internal and external reporting suites.• Management/training of Email Marketing Specialists.• Being an expert on email best practices/technologies/trends/CAN-SPAM guidelines.• Additional responsibilities and details available upon request.