· Annual strategic marketing plan creation and management· Budget planning and management· Event planning and management, including appreciation dinner, quarterlyseminar, family day, etc. (Event scale: 20-800 attendances)· Channel events planning, management and KPI tracking (Event scale: 10-50attendances; Partner: Dolce&Gabbana, Louis XIII, Zenith, MaxMara, 长江基金会, SCC, CEIBS, Davidoff Cigar, WA臻景医疗，Mercedes-Benz, etc.)· Digital marketing (official e-channels operation, management and KPIanalysis), including 2 wechat accounts, website, and promotions on baidu· Media awards/interviews planning and management/crisis management· PR and event agency management· GWP management· Charity project management (Partner: Shanghai Charity Foundation)

· Digital marketing (official e-channels operation, management and KPI analysis), including wechat, website, and weibo· Event planning and management, including TVB fan meeting, SH/BJ TV Festival, press conference, etc.· Have strong liaison with mainstream media and KOLs· Project Manager of Broadway Musical “Avenue Q”( CN version )· Project Manager of we media account “十三姑”

· Weibo content planning and daily operation· Work with HQ team on online campaign planning, management and KPItracking· Work with A&P team on event organization and execution· Maintain strong relationship with media/celebrity/landlord/KOLS· Project manager of 7 For All Mankind E-commerce project ( e-commerce website and Tmall store )

· Responsible for the maintenance of brand official weibo· Provide necessary materials to PR agency for editor and shooting· Directly discuss with editors about the revision of press releases in content and wording· Assist PR & Communication Manager to go over the layout of brand advertisements· Prepare and present monthly brand PR report· Support brand events in preparation, execution and completion