Bennett Murphy Email & Phone Number

Fargo, Nd, Us

- Implemented email lifecycle, drip campaigns/workflows, and user journeys- Automated welcome series & re-engagement campaigns for over 20 news media properties- Set up and deployed email templates and campaigns for newsletters and promotions- Executed ongoing A/B testing strategies- Created dashboards to track, analyze, and report on Key Performance Indicators for all email types- List segmentation and database management- Email calendar management

Provided consulting services to businesses in order to optimize their email and SMS marketing programs.- Email and SMS marketing strategy and automation (including development and copywriting)- Served as the front-end UX/UI design lead while developing proprietary ESP platform- Large-scale database management, list segmentation, and automation strategy- Created and utilized analytics reports to improve segmentation logic, extend average customer lifecycles, and refine list hygiene practices.

Sulzbach/Ts, Hessen, De

- Curated an internal email list of over 2 million users.- Assembled and sustained monthly email calendars with budgets upwards of $50,000.- Negotiated with partners for lower CPL, CPC, and CPM rates in order to reduce user-acquisition costs for email marketing campaigns. - Lowered average CPL from ~$0.90 to ~$0.50 by studying KPI's and creating new content that better suited the target audience.- Attended affiliate summit conferences and met with clients and partners in order to strengthen relationships and grow and diversify user acquisition sources.

Creative Writing And History

General Education With Focus On Writing

Education record