• Well-rounded and analytical performance marketing leader with significant experience across all paid channels.• Highly technical with a proven track record of engaging engineers and data scientists to solve big marketing challenges.• Specialized in digital and multi-channel strategy, engagement, optimization, and experimentation. • Thought leader who has spoken at Programmatic IO, AdWeek, the ANA, and more, and written op-eds in major industry publications.Specialties: Growth/Performance Marketing, Programmatic Display, Ad Networks, UAC, Paid Search, Facebook, Snap, TikTok, Mobile Ads, SEO/SEM, Affiliate Marketing, Marketing Automation, & Advertising Technology
Listed skills include Data Analysis, Statistics, Strategy, Microsoft Excel, and 9 others.