Bennett Rosenblatt Email & Phone Number

San Francisco, California, Us

• Lead global performance marketing strategy and execution across Uber, UberEats, and Uber For Business.• Lead Affiliates, Job Boards, Paid Email, & ConnectedTV performance marketing channel teams. Also lead New Channel experimentation.• Lead internal marketing competition team to evaluate competitors' marketing efforts and close gaps.• Internal point person for partner brands like Drizly and Cornershop.

San Francisco, California, Us

• Lead global performance marketing strategy and execution across Uber, UberEats, and Postmates consumer products.• Guide all performance marketing channel management and budgets for Postmates.• Lead internal marketing competition team to evaluate competitors' marketing efforts and close gaps.• Internal point person for partner brands like Drizly and Cornershop.

San Francisco, California, Us

• Manage and allocate budget across all paid growth channels at Uber (UAC, Facebook, Snap, Display, Programmatic, Job Boards, Affiliates, New Channels).• Lead high-impact projects, including partnering with AdTech on Data Platforms, Personalization, Automation, and more.• Founder and lead for our Marketing Competition team, delivering evergreen competitive intelligence and analysis to keep Uber a step ahead.• Own major projects within M&A, agency management, and big bets. • Represented the Marketing org in the $2.65bn Uber-Postmates merger; led the migration of Postmates' marketing activity into Uber ecosystem.

San Francisco, California, Us

• Lead Uber’s North American display/programmatic marketing team.• Guide key decision-making for tens of millions of dollars in annual spend.• Project manager for complex ad-tech initiatives, including in-house bid optimization, dynamic creative development, and incrementality measurement.• Built Uber’s paid re-engagement funnel from the ground up to achieve an always-on constant 3% lift in total US Rider trips.• Thought leader on topics of incrementality and fraud within the mobile display ecosystem. • Won 2 awards at 2019 AdExchanger Awards: Overall Excellence, Best In-House Media Operation• Won 1 award at 2020 AdExchanger Awards: Best Use of Programmatic Technology by a Marketer• Regular speaker at major conferences, most notably AdExchanger (2017, 2018) and AdWeek (NYC, 2018). • Published viral op-ed in AdExchanger, “Forget Viewability: Your Ads Aren’t Serving”.

San Francisco, California, Us

Programmatic thought leader leveraging real-time bidding to drive scalable user acquisition.• Established programmatic display as a key rider acquisition channel at Uber; grew weekly budget from $0 to seven figures in six months.• Leading efforts to ramp international programmatic investment (LATAM, APAC, EMEA).• Leveraging vendor expertise to build the foundation for Uber's best-in-class marketing tech stack. • Planned and executed the first-ever Programmatic Brands' Summit to discover cross-brand synergies and create a collaborative community of programmatic stakeholders. This was a full-day presentation- and discussion-based conference attended by 20 of the world's leading brands.• Project lead for creative development and innovation.• Ranked by leadership and peers as a top 10% performer among Uber employees during bi-annual performance reviews.

New York, Ny, Us

Wilmington, Delaware, Us

Hong Kong, Hk

New York, Ny, Us

• Campaign management lead and programmatic optimization specialist for first-tier enterprise accounts, including Uber, Rakuten, and SolarCity.• Managed an account portfolio averaging more than $30,000 in daily billed spend.• Sold, designed, launched, and optimized prospecting and remarketing RTB campaigns to hit client KPIs across social, mobile, native, and display channels. • Provided thought leadership as a trusted advisor to clients, leveraging bleeding edge technologies (cross-channel retargeting, incrementality testing, automated placebo) to achieve goals and drive innovation.• Served as the primary account manager and optimization lead on high-visibility pilot campaigns for first-tier prospects.

• Operated as the point of contact for a portfolio of IR50 and top travel clients, comprising more than $15,000 in daily media spend on the Facebook Ad Exchange and Website Custom Audiences. • Provided holistic ad campaign management by owning every dimension of the accounts ecosystem, from technical integrations, to day-to-day communications, reporting, and performance analysis, to pitching and implementing account growth strategies. • Engaged with Javascript, Ruby, and JSON logic to design and implement dynamic retargeting solutions tailored to clients’ diverse needs, capabilities, and limitations. • Fostered growth-oriented relationships with agency, retail, and travel clients through vigorous commitment to client KPIs and performance expectations.

Developed a cost-benefit model for the implementation of telemedicine in the diagnosis of diabetic retinopathy for a leading United States ophthalmology firm. Uncovered significant annual patient-side savings. My model was applied as evidence for the merits of a telemedical approach, and has been presented to policy makers to encourage change in national and state guidelines for diabetic eye exams.

Bethesda, Md, Us

Conducted research on expression isoforms of NDEL1 to determine that gene's role in the pathogenesis of schizophrenia. Handled and tested brain samples from NIH's world-renowned brain bank. Attended and sat on a weekly NIH faculty review and rounds panel; interviewed the hospital's schizophrenia patients, reviewed confidential health documents, and participated in discussions about necessary treatment change and potential eligibility for novel clinical studies.

Bethesda, Md, Us

Worked briefly on characterizing the novel gene expression patterns of CAPC. Learned to use analytical techniques such as gel electrophoresis and northern blot assays.