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With 17 years of experience developing global lifestyle brands in the Outdoor Industry, I’ve had the pleasure of managing field marketing for Red Bull and leading global events for GoPro. As the Director of Marketing at TentCraft, my goal is to help the organization scale to new heights. TentCraft is a leading manufacturer of custom tents, pop-up structures, and displays for both indoor and outdoor events and experiences. At SwellMinded, I develop strategies to align business objectives within planetary boundaries, advising teams to launch products, programs, projects, productions and partnerships that contribute to a net-zero, nature positive future. My superpower as a leader is driven by my systems thinking and analytical approach to problem-solving. I have extensive experience in marketing and communications, go-to-market leadership, experiential events, business development, organizational management, climate and sustainability, nature-based solutions, and impact storytelling. I excel at developing tools, systems, and processes that improve collaborations to benefit people and the planet.
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Director Of MarketingTentcraft Sep 2024 - PresentTraverse City, Michigan, UsTentCraft is an advertising supply business that manufactures custom-branded tents and marketing infrastructure used for indoor and outdoor event activations. With all of our manufacturing under one roof in Traverse City, Michigan, we produce custom printed pop-up tents, inflatable tents, custom truss structures, indoor trade show booths, flags, signage, and so much more in as little as 3 days. One of the many ways TentCraft Makes It Better! -
Founder And Principal Impact ConsultantSwellminded Dec 2016 - PresentUnited States, UsFounded consultancy to advise start-ups, SMBs and nonprofits to develop strategies, build business functions, while managing programs, products, partnerships, productions and projects that contribute to a net-zero and nature-positive future.Leading global collaborations to scale purpose-driven initiatives that benefit people and the planet. Areas of expertise involve Strategy Development (Analysis, Goals, Resource Allocations), Business Development (Partnerships, Sponsorship, Radical Collaborations), Process Development (Systems, Tools, Templates), and Project / Program / Product Management (Concept to Completion). -
Partnership AdvisorCoastal Carbon Sep 2024 - PresentSupporting the founding team as we commercialize remote sensing services. Coastal Carbon’s mission is to combat climate change while restoring our ocean. We're doing this by becoming the engine of truth powering the ocean carbon industry at scale. Coastal Carbon is a seed-funded startup on a mission to create positive impact through earth observation and AI, building multimodal foundation models for the natural world. -
Special Project AdvisorSeatrees Dec 2021 - Nov 2024Manhattan Beach, Ca, UsOversaw go-to-market strategy and cross-functional execution of product launches, including business planning, operational improvements, product and brand positioning, B2B partnerships, while supporting content creation and communication campaigns.Managed special projects within a portfolio of coastal restoration and blue carbon projects around the world. Building the strategy, systems, processes and tools to scale the organizations solutions that enhance biodiversity, restore ecosystem services and support local communities. Calculating carbon footprint and product LCAs for corporate partners while supporting development of both supply-side and demand-side partnerships. -
Director Of SustainabilityKindhumans Jan 2019 - Jan 2024Encinitas , California , UsLed sustainability strategy and managed carbon program, cause partnerships, and impact reporting. Led Go-To-Market launch for impact products and oversaw editorial programming for all impact campaigns. Created partnerships and achieved sustainability certifications with BCorp, Climate Neutral, 1% For The Planet, National Forest Foundation, Leave No Trace, 501CTHREE, Stoked Mentoring, and more. See our 2021 Impact Report Here: https://kindhumans.com/impact-report-2021/ -
Business Development AdvisorSave The Waves Coalition Dec 2018 - Dec 2021Davenport, Ca, UsProduct managed the development of a citizen science mobile app, overseeing priorities while collaborating with external partners to build. Developed and maintained corporate partnerships while supporting cause marketing initiatives for brand partner activations. -
Chief Marketing OfficerClimate Candy® May 2019 - Aug 2020Developed the brand identity, created marketing strategy, and led the go-to-market launch of PurePlus's first direct-to-consumer brand FAVES, a Climate Candy made from upcycled fruits and vegetables. Created the marketing function from scratch while hiring and managing the first FTE: https://climatecandy.com/ -
Sr. Project Manager, Global Lifestyle EventsGopro Dec 2014 - Dec 2016San Mateo, Ca, UsDrove collaboration for global projects within the Outdoor, Action Sports, Lifestyle and Music verticals under the Entertainment and Marketing Divisions. Developed marketing strategies and processes on a global scale while collaborating with regional teams to localize. Drove the business planning process for alignment across multifunctional teams to ensure project success. Brought the brand to life enabling audiences to touch and feel our values and beliefs through engaging digital and IRL experiences. Strong focus on process and system development to maximize efficiencies and strengthen strategies. -
Project Manager, Event MarketingGopro Jan 2013 - Nov 2014San Mateo, Ca, UsDeveloped project objectives and managed quality control throughout an events lifecycle, taking projects from concept to completion. Drove alignment and collaboration across multifunctional teams to ensure projects success. -
Field Marketing SpecialistRed Bull Sep 2010 - Dec 2012Fuschl, AtDesigned and executed the local marketing strategy for this key influential battleground market. Field marketing tactics included brand partnerships, influencer activations, social / digital media, public relations, event marketing, while managing a field marketing team of 28 employees focused on consumer sampling, collegiate marketing, and marketing operations. Partnered with internal and external specialist (brand partners, athletes, distribution, sales, etc.) to develop the overall business for the region and increased market share. -
Event Marketing CoordinatorRed Bull May 2009 - Sep 2010Fuschl, AtCoordinated major events and key hospitality projects within the west coast region including Red Bull Soapbox, Red Bull Flugtag, Red Bull King of the Rock, etc. Supported the lead event marketing manager with all planning, administrative, coordinating and execution of these projects through managing vendors, external agencies, and collaborating with internal teams. -
Collegiate Marketing CoordinatorRed Bull Jun 2007 - Jun 2009Fuschl, AtSupported the National Collegiate Marketing team while also activating that global strategy on my local collage campus as a Student Brand Manager. Created, managed and rolled out national programs that hundreds of collegiate interns activated against. Brought the global brand strategy to life on my college campus to create brand awareness and increase local sales. -
Construction Project ManagerBennett Builders Jan 2000 - Dec 2007Supported General Contractor as Project Manager overseeing forming, framing, landscape, and finish work. Managed team of sub contractors to support projects accordingly.
Sam Bennett Skills
Sam Bennett Education Details
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Loyola Marymount University, College Of Business AdministrationAnd Related Support Services -
Hawaii Preparatory Academy
Frequently Asked Questions about Sam Bennett
What company does Sam Bennett work for?
Sam Bennett works for Tentcraft
What is Sam Bennett's role at the current company?
Sam Bennett's current role is Building purpose driven brands.
What is Sam Bennett's email address?
Sam Bennett's email address is sa****@****nded.co
What is Sam Bennett's direct phone number?
Sam Bennett's direct phone number is +131038*****
What schools did Sam Bennett attend?
Sam Bennett attended Loyola Marymount University, College Of Business Administration, Hawaii Preparatory Academy.
What skills is Sam Bennett known for?
Sam Bennett has skills like Strategy, Event Planning, Marketing Strategy, Event Management, Marketing, Marketing Communications, Marketing Management, Social Networking, Account Management, Brand Management, Integrated Marketing, Management.
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