Innovative Home Renovations is a Design-Build general contracting company that specializes in kitchen and bathroom remodels in the greater Seattle area. Through attentive listening combined with creative thinking, IHR can discover your wants and needs effectively to design an intelligent, thoughtful solution for a price you are willing to pay. Then, as a design-builder, IHR is able to provide a seamless transition from precise design planning to meticulous construction while working with the top specialists to build your vision into reality.

Plume created and manufactured the highest quality feather fashion accessories. From an idea that was sparked while working at a fly fishing shop in Boulder, Colorado, Plume’s products have been sold in more than 3,500 locations across 14 countries, with global sales of over $3,000,000 while employing 45 individuals over five years.Duties & Accomplishments: ● Effectively led a team of 24 product designers & developers, marketing experts, finance personnel, sales associates and operational employees in developing and managing three unique product lines, consisting of 26 products that generated global sales of up to $750,000 annually. ● Developed and executed Plume’s global go-to-market strategy for its product lines with annual budget of $234,000. Strategy included digital product collaterals, website updates, email campaigns, printed catalogs, in-store visuals, product displays and packaging, and educational materials for sales reps. ● Created seasonal product line catalogs to drive both e-commerce and in-store sales that accounted for 38% of Plume’s overall sales in 2013 and 2014. ● Increased Plume’s website inbound links by 1,224% within one year of launching an innovative multi-channel, digital marketing strategy created to grow awareness of its product lines. ● Cultivated a working environment where employees felt empowered to have an impact on Plume’s success outside of their normal job roles by setting aside time each week to explore any idea shared. ● Deciphered big data analytics of customer behaviors, demographics, and sales compiled from Plume’s website dashboard and Google Analytics to advanced its merchandising strategy and the overall customer satisfaction with its products. ● Successfully predicted market trends through building strong relationships with key wholesalers/distributors, leveraging their insights and analyzing data generated through Plume’s website dashboard and market research.

● Influenced sales through creating a data driven merchandising strategy that was unique to the store’s location and clientele that impacted the products offered and their locations on the floor. ● Managed the implementation of all REI-direct visual merchandising and in-store marketing programs.

Leveraged passion for fly fishing, 20+ years of fishing and product knowledge over a broad range of fly fishing products to deliver a superb customer experience.Taught introductory and advanced fly fishing classes, and guided clients on the diverse rivers of Colorado.

Identified and analyzed performance sales and customer service growth opportunitieswithin specific markets. Designed unique solutions and oversaw their implementation,all while leading a team of 27 associates. ● After one year as the banking center manager, increased the gross profit of the banking center by over $5 million and surpassing the previous year’s sales by 223%. ● Recognized as the #1 Manager of large banking centers in sales the U.S. in 2007 and as the #1 Senior Personal Banker in sales on the West Coast in 2005.