Salt Cellar Films is an award-winning production company specializing in bold, innovative storytelling across film and digital media. Based in Los Angeles, the company has produced a diverse slate of projects, including commercials, music videos, and short films. With a focus on thoughtful narratives and cutting-edge production techniques, Salt Cellar Films champions diversity and creativity, collaborating with high-profile clients and emerging talent to craft content that resonates on both emotional and cultural levels.

Produced and developed Strangest Fruit, a prison reform podcast amplifying stories from marginalized communities, including those in restricted neighborhoods and Calipatria State Prison. Oversaw all aspects of production—content development, coordination with partners, and end-to-end project management. Skilled in navigating legal and logistical challenges to capture authentic voices, delivering high-quality storytelling that resonated deeply with audiences.

Showrunner's right hand with day-to-day production coordination for the series. Managing key production documents and tracking critical milestones. Aligned efforts across production, casting, and post-production teams to ensure timely deliverables and maintain project objectives. Also managed scheduling, meetings, and casting coordination to ensure smooth pre-production and on-set operations.

As Consulting Producer at Citizine, I spearheaded strategic content initiatives that elevated brand visibility and audience engagement. By harnessing data insights, I crafted dynamic travel and lifestyle video content that resonated with viewers and significantly increased site traffic. I collaborated across teams to streamline production workflows, optimized budgets through strategic vendor negotiations, and enhanced Citizine's brand narrative to connect meaningfully with our target audience. My role was rooted in driving impactful storytelling that fueled Citizine’s growth in digital media.

Successfully oversaw all live fashion events, coordinating with a team of 50+ to ensure seamless execution. Streamlined live production processes, reducing setup time by 25% and minimizing technical issues. Produced visually compelling content that attracted high-profile fashion brands and boosted sponsorship opportunities. Created polished and visually captivating one-off videos with top fashion designers, resulting in increased audience engagement.

• Improved and streamlined courier onboarding processes. • Co-produced applicant onboarding & training videos. • Created an autonomous environment for inventory management.• Launched San Francisco and San Diego markets. • Increased customer traffic in LA and San Diego markets through local events and rewards programs. • Managed a fleet of 100+ couriers across LA, SF and San Diego.