Jordan Bennett Email & Phone Number

California, United States

Oakland, CA, US

Oakland, CA, US

Berkeley, CA, US

• Co-President, Food@Haas
• VP Alumni, Haas Marketing Club
• Career Management Group CPG Industry Peer Advisor
• Student Advisory Board Member, Center for Responsible Business
• Advisory Board & Symposium Lead, Plant Futures Initiative
• Graduate Student Instructor for Strategic Brand Management, Marketing Strategy & Edible Education

Paris, FR

• Established company’s brand and digital presence; continue to lead operational tasks such as client sourcing and retention & execution of client marketing initiatives
• Revamped client's email marketing strategy with automation tools, nurture campaigns, and hyper-targeted content; new tactics led to 200% increase in email-driven leads, 144% higher email open rates, and 69% higher.
• Created a dashboard to track client performance and ROI of key marketing initiatives; analyzed metrics and worked with VP of Marketing to determine marketing focus and allocation of $600K yearly budget
• Managed client's external vendors—public relations, design, content, SEO, and development teams—to orchestrate brand communications strategy and product launches across all platforms
• Audited client's user onboarding process & guided team of three developers to improve flow and reduce sign-up friction

Tel-Aviv, Tel-Aviv District, IL

• Led content strategy, creation, messaging, and distribution across owned and paid media channels
• Introduced and implemented data-driven content strategy; initiated cross-department collaboration to author content that drove new business revenue & month-over-month growth in website visitors and demos
• Developed multi-channel product launch campaign for a freemium lead-generation tool; achieved 2,500 installs in launch week & improved brand awareness and interest as evidenced by 12% increase in weekly inbound inquiries

Santa Monica, CA, US

• Launched non-licensed product internationally with in-store activations and digital marketing components; global campaign earned 2M+ impressions, 300K+ combined influencer views, and a 30% campaign engagement rate
• Built dashboard to track sales forecasts and retail orders across eight international territories; used data to recommend allocation of £800K annual budget and ensure fulfillment of contractual license agreements
• Budgeted, designed, and implemented branded retail displays; pitched new product promotion tactics based on proactive consumer research and competitive analyses conducted through retail site visits
• Supervised external vendors, including 5-person public relations team, designer, and point-of-sale imaging and printing firm

San Francisco, CA, US

• Transformed and streamlined project management process after identifying inefficiencies; new procedure increased internal capacity by 20%, shortened client feedback loop, & led to consistent on-time project delivery
• Oversaw full project lifecycle of all print and digital client deliverables, incl. client onboarding, strategy development, design coordination and feedback, budgeting, daily client support and communication, and.
• Directed 15-person remote creative & development teams and controlled corporate communications

• Evaluated go-to-market strategies by identifying market gaps, implementing recommendations based on extensive research and assessing results through subsequent traffic and conversion rates
• Established a social media strategy that boosted engagement by 30% and expanded total reach by 15% in one month
• Managed Intuit’s Incubation Week partnership with DOOMORO and liaised between Intuit teams and designers to ensure responsive communication and attentive customer service that received a 7/7 rating from all five teams

Los Angeles, CA, US

• Strengthened research and analytical skills by assisting Professor Gulden Ulkumen with coding research studies and finding and analyzing over 75 scholarly articles

St. Louis, MO, US

• Successfully pitched back-to-school Little Tikes products and received coverage in print and online publications
• Developed strategic social media and seasonal calendars for Ragu, Little Tikes and the state of Illinois
• Exemplified knowledge in tactical pitching by compiling a database of over 100 product placement opportunities for Expedia, Chobani Yogurt, Discover the Origin, Little Tikes and Symingtons
• Demonstrated initiative by contributing to new business pitches

Beverly Hills, CA., US

• Gained valuable marketing strategy insight by organizing pitch decks and brainstorming promotional tactics for slated films such as RoboCop, Poltergeist and Hot Tub Time Machine 2
• Built spreadsheets that detailed cumulative box office results for MGM direct distribution international markets for Hansel and Gretel and The Hobbit: An Unexpected Journey
• Developed skill in asset management by creating a spreadsheet to track and monitor all RoboCop production assets

New York, US

• Proactive about monitoring show news and compiling daily press clips reports that were sent to the whole company
• Strengthened organizational skills by capturing all broadcast, print and digital clips for Discovery Channel’s Curiosity: Plane Crash special and creating a comprehensive press book
• Provided support to team including covering assistant desk and submitting expenses

Los Angeles, CA, US

• Enhanced strategic thinking by conducting competitive research, brainstorming pitch angles and organizing coverage grids to find total impressions and media value of each campaign
• Demonstrated extensive attention to detail by compiling press reports for Drake, Converse, Netflix and Mercedes-Benz with over 50 press clips for each client

Santa Monica, CA, US

• Drafted media pitches for licensed products such as Disney Fairies and Cabbage Patch Kids and garnered placements in over 10 online publications
• Exemplified creativity by grouping products into a Holiday Gift Guide pitch list for long lead media outlets
• Developed expertise in organizing social media campaigns and corporate philanthropic initiatives

Master Of Business Administration - Mba

Ba, Public Relations | Minor: Marketing