• Coordinates marketing initiatives such as social media, conferences, PR, and product launches to ensure strategic alignment and maximum impact.• Manages the social media presence by creating engaging content using Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro), and provides regular updates on all social media channels in line with company objectives.• Conducts thorough market research to identify content and creative best practices and benchmarks competitive activities.• Maintain extensive knowledge of market conditions, technology trends, and competitor landscape• Leads digital marketing campaigns from ideation to execution and implementation, ensuring all campaigns are on-brand and aligned with company goals.• Stays up-to-date with market conditions, technology trends, and competitor landscapes• Collaborates with internal stakeholders to support digital marketing initiatives and ensures alignment with business objectives.• Creates, maintains, and optimizes paid campaigns on Facebook Ads, Google Ads, and LinkedIn Ads to drive maximum ROI and achieve marketing goals.

• Served as lead creative designer responsible for producing high-quality designs for all client-based needs from project conception to delivery. • Collaborated with a diverse clientele, ranging from universities, businesses, and national conferences, to create custom designs that met their unique requirements.• Managed client product proofs, including packaging design, brochures, logo exploration, newspaper/web ads, catalogs, PowerPoint presentations, business cards, posters, banners, awards, outdoor window vinyl, pop displays, and various apparel.• Utilized the SAGE database to manage the company's e-commerce store and update product information, distributors, landing pages, flyers, and banner images throughout the website.• Created and managed custom online stores for various universities through the SAGE online portal, ensuring that product prices, images, and stock were up-to-date.• Prioritized customer satisfaction while communicating with various vendors to ensure that projects were completed accurately and delivered on time within clients’ budgets.• Directed the design and creation of weekly HTML email blasts, and tracked data to improve future campaigns.• Established the company's Instagram page and implemented marketing strategies for new product releases on the website and in HTML email marketing campaigns as part of social media marketing efforts.

• Spearheaded the production of all store collateral graphic media, including eye-catching in-store posters, compelling signage, and attention-grabbing window displays.• Created and managed custom designs for social media posts on Facebook, Twitter, and Tumblr, effectively increasing engagement and promoting brand awareness.• Designed and developed highly effective custom landing pages for the company’s website through their CMS, resulting in higher website traffic and increased online sales.

• Created and manage the university’s official Tumblr account for the Admissions Office.• Photographed and edit images for the University’s interactive online campus tour.• Administered the University’s social website for accepted students.• Represented the University on CollegeWeekLive.com, answering prospective students’ questions.

- Gave campus tours to prospective students and their parents.- Answered phones and processing college application paperwork.

• Conducted telephone surveys on various topics within the news, including the 2008 election.