Oversee digital media, advertising, communications, media relations, social media, strategic partnerships, government relations, sales, and creative services. Drive attendance and digital engagement through the museum’s marketing strategy and operations and build robust constituent engagement. Develop strategy to ensure a diverse set of constituencies are engaged and informed about the museum.• Lead communications and creative teams in the development of messaging for events, exhibits, educational programs, and general awareness campaigns• Oversee the development of media plans and PR efforts; manage in house marketing team, advertising, and PR agencies• Guide day to day media interactions and advise on crisis communications strategy• Develop new initiatives and partnerships with media outlets, universities, non-profit organizations, businesses and arts, sports, and entertainment associations to draw new audiences to the museum• Provide organizational leadership and collaborate with executive partners to establish long-term goals, strategies, and policies• Devise strategic improvements to resolve issues and spearhead necessary operational updates• Manage multi-million-dollar budget• Negotiate agency contracts• Nurture relationships with travel industry partners• Collaborate with curatorial and education leadership on the development of digital content including virtual tours, video series, and podcasts• Liaise with IT leadership regularly on shared projects such as App development, software upgrades, web enhancements and interactive experiences• Oversee film production at museum including in-house productions and those of external partners• Serve as museum spokesperson during interviews with various media outlets

Developed marketing and communications strategy and directly managed communications activities that promoted, enhanced and protected Museum of the Bible’s global brand reputation. Responsible for the development, integration and implementation of a broad range of marketing communications and public relations activities relative to the strategic direction and positioning of the museum. Serves as ambassador for the Museum, cultivates and maintains strong relationships with the media, advances the organization’s position with a broad set of constituents and drives broader awareness and support for the Museum.• Created and implemented communications strategies for key initiatives such as the implementation of COVID 19 health and safety protocols• Led communications department that included media relations, marketing, and social media staff• Performed crisis management and preemptive planning regarding COVID 19 communications and issues related to the museum’s collections• Wrote and/or edited content to create a consistent and positive company image including e-mail communications, op-eds, press releases, annual reports, donor appeals and advertising copy• Served as museum spokesperson

Sr. Marketing Manager • Directed approximately 100 promotional projects a year from initial inception through final delivery.• Tracked, analyzed, and reported on marketing program results.• Formulated and launched marketing campaigns to maximize museum / event attendance.• Strengthened product branding initiatives by developing promotional materials to engage potential audiences• Developed strategic partnerships with agencies, vendors, tourism and faith-based non-profit leaders.• Worked with education, events, exhibits, digital media and communications departments to coordinate marketing activities focused on successful promotion of museum exhibits, programming and events.• Directed preparation of marketing collateral, including images and copy for print and digital needs.

• Developed structure, and policies for meeting spaces, VIP services, and broadcast studio• Hired, trained, and led events, VIP services, and broadcast production staff• Wrote and edited content for the museum's newsletter, annual report, donor appeals, sponsorship proposals, member updates and other collateral• Oversaw the execution of promotional initiatives, events, and VIP visits• Served as spokesperson for the museum at churches, synagogues, civic organizations, etc.• Advocated for the museum with civic groups, churches, synagogues, faith-based organizations, businesses, government officials, and donors• Developed mutually beneficial partnerships with other organizations, businesses, non-profits, and institutions

MA, Jewish Civilization. Most of my work focused on the modern state of Israel and the Holocaust.

• Facilitated the distribution, production and development of educational materials including books, CDs, and DVDs• Developed inventory of select Israeli products for marketing to the organization’s constituency• Marketed teaching materials and other products • Maintained departmental accounts and financial records• Managed international volunteer staff during annual conference• Ensured organization’s international offices were provided with materials needed for their constituencies and events• Met with visitors introducing them to the organization’s history and work

• Planned meetings, speaking tours, briefings, seminars, and other events• Collaborated with churches, other non-profits and individuals on the development and implementation of initiatives• Maintained communications with advisory board and liaisons keeping them informed on initiatives and providing them with materials needed for speaking engagements, regional events and meetings• Represented ICEJ at events and conferences• Promoted FrontPage Jerusalem radio program and The Jerusalem Post Christian Edition• Monitored daily news from Israel and update website accordingly• Managed production of ICEJ monthly newsletter and donor appeal letters

Served as an assistant to two attorneys for a brief period following the September 11th attacks that caused a downturn in the travel / tourism industry.• Communicated with clients, attorneys and court personnel regarding case status and discovery issues• Drafted pleadings, discovery requests, and settlement agreements • Researched case law, statutes, and court rules• Investigated background of witnesses• Prepared deposition and records summaries• Assisted with trial preparation

• Consulted external partners on the content of marketing materials such as radio scripts and print ads ensuring that core Disney messages were properly presented• Served as liaison between Walt Disney Parks and Resorts and promotional partners in the implementation of new campaigns • Represented company as a host to broadcast and print partners ensuring that Disney messages were properly presented while creating a seamless quality experience for the invited media and their guests• Analyzed effectiveness of promotional projects addressing such issues as ROI and the overall concept and execution of each promotion• Managed events, concerts, and broadcasts from Walt Disney World; Assigned Disney media representatives, scheduled interviews, coordinated VIP guides, hired freelance personnel, coordinated travel, accommodations, and catering, and arranged for production equipment rentals

• Consulted external partners on the content of marketing materials such as radio scripts and print ads ensuring that core Disney messages were properly presented• Served as liaison between Walt Disney Parks and Resorts and promotional partners in the implementation of new campaigns • Represented company as a host to broadcast and print partners ensuring that Disney messages were properly presented while creating a seamless quality experience for the invited media and their guests• Analyzed effectiveness of promotional projects addressing such issues as ROI and the overall concept and execution of each promotion• Managed events, concerts, and broadcasts from Walt Disney World; Assigned Disney media representatives, scheduled interviews, coordinated VIP guides, hired freelance personnel, coordinated travel, accommodations, and catering, and arranged for production equipment rentals