Bennett Shipley Email & Phone Number

Kansas City, Missouri, United States

• Managing multiple ad accounts throughout many industries with a combined yearly spend of over half a million dollars• Continuously optimizing ad campaigns by ensuring ad copy is relevant to campaign goals, keyword lists are fresh and effective, and budget allocation and spend is accurate• Frequently reporting on campaign performance and delivering insight and recommendations to clients• Collaborating with internal teams daily to ensure all channels are aligned and focused on achieving client goals

Manhattan, Kansas, United States

• Assist in leading a sports marketing class of 200+ students by presenting lecture slide decks, leading test review study sessions, and grading assignments and projects• Create an entertaining and exciting environment before class starts that get students excited about the class

• Assisted in monitoring and adjusting paid campaigns in Google Ads with a budget of 17 million dollars• Audited and edited 20+ websites in WordPress throughout the transition process of updating their new sites• Led a project updating and condensing 20+ YouTube channels down to 3, to create a more visually appealing ambiance

Manhattan, Kansas, United States

Lenexa, Kansas, United States

• Collaborated with the marketing department and created content for 50,000 followers across 4 social platforms• Built Ads through Facebook Ad Manager that reached over 300,000 people in the US, Canada, and Europe• Familiarized myself with Adobe Creative Cloud and gained experience with Photoshop, Illustrator, and InDesign

Kansas State

•Create content for our fraternity’s social media platforms•Communicate with sororities and fraternities and set up events with them that focuses on the Greek community connecting with each other•Collaborate with the rest of our executive team and continue to create a culture that helps our fraternity be the best we can be

• Created posts on Twitter, Facebook, and YouTube for Pro Football Camp generating up to 1,000 engagements across all platforms• Draft posts and gather photos in Dropbox, as well as set up posts in Hootsuite• Communicated with Founder of Pro Football Camp weekly to discuss projects such as creating posts and press releases and contacting media outlets