Bennett Sung Email and Phone Number
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I am a marketing leader and advisor with over 18 years of experience in B2B marketing, specializing in technology solutions for Workforce Development, HR, and Recruiting marketplaces. My mission is to elevate awareness and recall by highlighting brand differentiators in competitive environments. I have successfully guided companies like ADP/VirtualEdge, Bullhorn/Jobscience, AllyO/HireVue, Humanly.io, and MeBeBot, achieving significant milestones including hypergrowth from Angel to Series B and facilitating five successful exits.My expertise spans across strategic brand management, demand generation, and public relations, with a proven ability to develop and execute marketing strategies that substantially increase engagement and conversion rates. I have built and led teams that have revamped seven corporate websites, enhancing their visual identity, messaging, and SEO, which doubled the conversion rates from first demos to opportunities.I am deeply knowledgeable in AI, SaaS, cloud computing, HR and recruiting technology, and predictive analytics. My leadership is driven by a passion for innovation and excellence, managing teams and budgets of all sizes, and delivering results that resonate with both stakeholders and customers.**Core Competencies:**- Market Segmentation & GTM Strategies- Brand & Competitive Positioning- Product Launches & Portfolio Management- Influencer & Media Relations- Comprehensive Buyer Persona Development- Marketing Funnel Optimization- Advanced Content, SEO, and PR Tactics- Event Marketing & Thought Leadership- Marketing Automation & Digital Marketing MasteryI continue to expand my skills and network, constantly seeking new challenges and opportunities to drive technological advancements and market leadership.
Buildermode Ai
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Founder | Full-Time And Fractional Gtm, Product Marketing And Technology Advisor (B2B Ai And Saas)Buildermode AiSeattle, Wa, Us
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Vp Of MarketingFairnow Dec 2024 - PresentWashington, Dc, UsFairNow is an all-in-one AI governance platform that simplifies and centralizes AI risk management at scale. ⚙️ -
Strategic Marketing AdvisorRestworld Oct 2022 - PresentTorino, Italia, ItContinuous monthly consulting services. Activities will be about strategic advisory as “Fractional CMO” talking about different topics: brand strategy, brand marketing, product marketing, go-to-market strategy, customer success management training, HR technology market landscape, pricing strategy, website, b2b2c demand generation and competitive advantage.ABOUT RESTWORLD (TORINO, ITALY):A support to the hospitality industry in the search and selection of staff in a fast, economic and professional manner. All through a sophisticated matching algorithm based on the analysis of the candidates' biodata. By offering a series of low cost and high quality services, RestWorld places itself as an innovator in the HR Recruiting. -
Business MentorTechstars Oct 2022 - PresentNew York City, New York, UsAs a business mentor with Techstars Seattle, I leverage my 15 years of start-up work experience, with specialization in b2b marketing, to help entrepreneurs grow and thrive during their time in the accelerator.Active participant in Mentor Madness 2023 and 2022. -
Advisory Board / Strategic MarketingBillionminds Sep 2022 - PresentTulsa, Oklahoma, UsAs an advisor, I am helping BillionMinds develop marketing strategies that can scale along with serving as a mentor to their marketing intern.ABOUT BILLIONMINDS:We help employees embed key skills to do great work outside of the office, and certify them, so they can prove their remote work capabilities. We help employers create a great hybrid or remote work culture. Contact us today for more details. -
Fractional CmoMebebot Oct 2022 - Dec 2024Austin, Texas, UsAs a fractional CMO, I collaborate with the CEO on marketing foundations including brand strategy, website messaging, website conversion, email marketing, event marketing, and public relations.Welcome! The Digital Front Door to Employee Productivity.Please meet MeBeBot, your trusted intelligent assistant - who is here any time, any place for everyone. From Hi to Goodbye - across HR to IT and all departments in between.MeBeBot’s Intelligent Assistant seamlessly installs as an app in Teams, Slack, or web portals to provide employees and people managers with instant automated answers to global HR, IT, and Ops FAQS, real-time usage Dashboards, Push Messaging, and custom Pulse Surveys, generating instant employee feedback on of-the-moment questions. MeBeBot is trusted by leading organizations including IGT, Care.com, HireVue, Epicor, Ziff-Davis, Abrigo, Crowdstreet, e2open — elevating the employee experience so work can be more meaningful and valuable. -
Co-Founder / Brand Strategy & ActivationNew Cherry Co Jan 2023 - Sep 2023Atlanta, Ga, UsWith a combined 50+ years of B2B Technology start-up experience, Jeff Baumohl and I take our passion and turn it into a real business.New Cherry Co embraces an “outside-in” and "voice of the customer" mindset to grow b2b SaaS companies in #HRTech, #RecruitingTech, and #WorkTech. ATTN FOUNDERS:What are your North Star outcomes?✅ No more gambling on assumptions ✅ Confidence in my go-to-market strategies✅ A more agile approach with less failure ✅ Quicker signals on what will and will not workWhy can't you get enough sleep? 🚫 💤 Are you a B2B SaaS company struggling to achieve scalable growth? 🚫 💤 Can’t figure out why you’re not gaining sales traction?Let’s talk. -
Host / Co-FounderOn The Edge! Sep 2022 - Aug 2023San Juan Capistrano, Ca, UsSince September, Rayanne Thorn Krueger and I have been incubating our co-project — a weekly Friday webcast.While working together at Humanly(.io), we spent many moments pre-funking before weekly and daily check-ins.Just rifting about HR Technology, Diversity, Founder Brands, Pop Culture, B2B Marketing and more. Our conversations were informative and entertaining. 🤔 So, why not let the world into our conversations about work- life?The On the Edge! brand is how we approach our work-lives🪩 Unique Bold 💪😤🦁 🫶🏼 Empathy Listen 👂🏽🤔 Stay CuriousWe came into this webcast concept with our personal inspiration behind what On the Edge! means to us.For me, it comes from Lady Gaga's lyrics as she wrote "Edge of Glory." The backdrop of this song is a tribute to her grandfather, who sat next to her by the piano as she wrote this song. With dad next to her, they both took a shot of tequila (no joke), and Gaga tells dad not to be sad because grandpa is..."On the edge of the most glorious moment in life." -
Mentor For Early Stage Saas Businesses - Hr Tech & Marketing SpecializationNewchip Accelerator Jun 2020 - Aug 2023Austin, Tx, UsBusiness mentors play a fundamental role in the accelerator program as key partners and thought leaders in helping entrepreneurs grow and thrive during their time in the accelerator.BUSINESS MENTOR- Participate in 12 hours of mentorship sessions with assigned accelerators- Currently supporting Unknot.id (a mobile cybersecurity management platform), IdealCRM.App (CRM for construction), and DiamondHedge (a luxury e-commerce with integrated AR/VR). -
Head Of MarketingHumanly (Humanly.Io) Oct 2020 - Oct 2022Seattle, Wa, UsWith thousands of tools out there focused on everything from sourcing to applicant tracking, we didn't find a solution that moves the needle to fix what's broken in direct candidate conversations. It is our mission to help create a better version of hiring: equitable, efficient and productive for everyone.The world of recruiting is changing rapidly. We know automation is part of the equation — and yet it’s not enough. It’s time to expand the conversational AI for recruiting continuum beyond chatbots.We bring into focus the entire candidate conversation, measuring beyond the words to analyze what we say, how we speak and what we really mean. Now, organizations have a pathway to learn and discover how it’s possible to improve their hiring process and candidate experience.For two consecutive years, Humanly has been ranked as one of the best AI recruiting tools and HR chatbots. Co-headquartered in Seattle, WA, and Sacramento, CA, Humanly.io is backed by leading investors such as Zeal Capital Partners, Spark Growth Ventures, Moneta Ventures, Basecamp Fund, Growth Factory Capital, and Y Combinator. -
Marketing PartnerBranded Hospitality Marketplace Aug 2021 - Aug 2022New York, Ny, Us -
Marketing DirectorAvoma Aug 2020 - Oct 2020Palo Alto, California, UsAvoma's all-in-one, AI Meeting Assistant makes remote meetings more actionable and collaborative. - Develop marketing strategy and plan, and coordinate various marketing efforts- Research market demand, competitors, and growth opportunities for our products- Collaborate with internal stakeholders to create compelling messaging and positioning- Build and increase Avoma’s brand awareness and positioning- Study product and it's functionality in detail and translate these technical details into benefits for the user- Create compelling content for the marketing website to highlight benefits, solutions, use cases, etc.- Collaborate with cross-functional teams to launch for new product releases- Own and optimize the customer life cycle communication- Manage content marketing and social media marketing activities- Lead demand generation activities - webinars, events, etc.- Lead sales enablement, including competitive analysis and monthly sales training on new features, products, messaging, etc. -
Head Of Brand MarketingAllyo Jul 2018 - Apr 2020Palo Alto, California, UsAllyO RECRUIT™ is a recruiting AI and automation package to help make recruiting more delightful and efficient for everyone. Closely worked with the Co-Founders as the organization’s first marketing leader to create and execute marketing programs for brand recognition and recall goals.- From Series A to Series B milestone, marketing contributed 11X revenue growth in 12 months, earned 14 industry awards, and averaged 15 organic media placements per month — becoming one of the most recognized HR Tech start-ups in the AI for Recruiting category.- Leveraged sales, customer success, and product teams’ input to develop effective middle and down funnel tools and collateral like buyer-centric sales pitch decks, RFP and business case templates, and product sheets that increased first demo-to-opportunity conversion by 2X.- Collaborated with Biz Ops on developing and maintaining a marketing analytics dashboard that would aggregate data from Google, Marketing Automation, Social, SEM/SEO to visualize marketing KPIs like organic visitor traffic, organic lead conversion, social followers, and media placements to showcase marketing transparency and progress to attaining company goals.- Grew annual organic traffic by 133% through an integrated SEO, content marketing, and PR strategy.- Executed omni-channel, demand generation campaigns to grow engaged prospects by 233% and expand social followers by 218%.- Transitioned from project managing outsourced marketing partnerships to people managing a team of 5 marketing specialists.- Created a buyer-centric company culture through continuous market research in primary buyer insights and competitive intelligence research studies. -
Director Of MarketingKoru | Predictive Hiring For Fit Jan 2017 - Dec 2017Seattle, Wa, Us[Acquired by Cappfinity in December 2018]Koru’s predictive hiring software brings employers best fits at scale. Directly reporting to the CEO, led the company’s B2C education services to B2B enterprise software pivot.- Activated a new brand strategy across the website, sales and thought leadership presentation decks, social properties, and style guides. - Applied rigorous A/B testing to validate messaging and an intent-based cluster SEO plan to launch a new website, which observed a 700% increase in first-page rankings for branded and awareness terms.- Developed the first inside sales hiring benchmark study and used integrated marketing to drive 125 leads in 3 days. - Re-implemented HubSpot marketing automation for B2B demand generation and integrated with Salesforce CRM to automate engagement workflows and analyze prospect-to-customer KPIs.- Sourced, negotiated, and hired a team of 5 marketing contractors. -
Vievu Product Marketing ManagerSafariland May 2016 - Dec 2016Jacksonville, Fl, Us[Acquired by Taser | Axon in May 2018]Safariland Vievu is an integrated body-worn camera and evidence management technology to empower public transparency that safeguards law enforcement safety. Reporting to Safariland’s Chief Marketing Officer, oversaw the integration of Vievu into the corporate Safariland organization and the end-to-end business unit’s go-to-market strategy.- Worked with Vievu and corporate Safariland functional leaders to execute new product launches, including the creation of messaging and competitive battle cards, rollout on the website, and updated presence at leading industry events.- Partnered with corporate marketing to create and implement the integrated re-brand of Safariland + Vievu across the website, sales and thought leadership presentation decks, product sheets, and camera packaging.- Selected, implemented, and managed an integrated marketing technology anchored by Marketo marketing automation, Salesforce CRM, WordPress, and Google Analytics.- Managed strong marketing partnerships with content developers, a website design agency, and a public relations firm. -
Mightyrecruiter Product Marketing ManagerBold Jul 2015 - May 2016San Juan, PrMightyRecruiter was the first b2b product to be introduced by its parent company, BOLD. Reporting to Director of B2B Product Marketing, owned the customer experience, growth, and retention strategy for BOLD’s first employer product offering. - Used the Quantitative Product-Market Fit (QPMF) methodology to create strategic marketing positioning and maintain competitive intelligence insights. - Managed 130 companies over 4 months through the beta and early adopter programs.- Created 4 website pages, 15 customer testimonials, 12 nurture emails, an interactive datasheet, and a product video for Day 1 launch of a zero-touch customer website experience.- Supervised a core cross-functional team of 5 to support the launch and ongoing marketing needs to achieve our customer acquisition and retention metrics. -
Jobscience Director Of MarketingBullhorn May 2013 - Jun 2015Boston, Ma, UsJobscience staffing software provides seamless and powerful workflows with embedded analytics and effortless social collaboration to make recruiters faster and smarter. Worked with Jobscience’s President on branding, thought leadership, and demand generation strategies.- Conducted website launches, industry events, and webinars showcasing product details and performed content marketing with HubSpot marketing automation management. - Collaborated with a public relations agency on industry byline pitches, resulting in 16 media placements per quarter.- Expanded content program with a focus on blogging, customer success stories, e-books, and videography. Successfully launched the first multi-channel digital advertising campaign.- People managed a small team of 2 coupled with nurturing strong marketing partnerships.- Discovered and managed a marketing technology toolset including HubSpot, Salesforce, Google Analytics, and WordPress. -
Product Marketing Manager / Product ManagerAdp Apr 2006 - Oct 2012Roseland, New Jersey, UsFrom recruitment to retirement, ADP integrates cloud-based technology and real people to help small and large businesses manage their employees.Reporting to the VP of ADP Talent Management, oversaw the growth of the talent acquisition portfolio including candidate relationship management, high volume hiring automation, onboarding, and electronic I-9 with E-Verify.- Created a new compliance package that simplified the sales process and resulted in a 700% increase in the Human Capital Management (HCM) software units sold.- Re-built the Request for Proposal (RFP) content, packaging, and engagement process to drive a 400% increase in awards attribution.- Achieved 94% customer satisfaction rating and recognition by leading analyst groups through a reinvigorated partnership with customer success.- Orchestrated cross-functional relationships across hundreds of associates aligned with large and medium enterprise customer segments. -
Partner Marketing ManagerAscentis Sep 2002 - Feb 2006Eden Prairie, Minnesota, UsAscentis specializes in integrated Human Capital Management software for small-to-medium )(SMB) businesses.I led the recruitment of new partners, the delivery of online sales and product training, and the growth of the partner opportunity pipeline.- Delivered an estimated 35% of the company’s total revenue through the channel.- Hosted online product and sales training to strengthen speed to market by 45%.- Improved the autonomy and effectiveness of 100+ business partners through the sales enablement portal. -
Employer Branding Account Director - Advertising & Marketing AgencyHodes Apr 2001 - Jan 2002Increased relationship management responsibilities for this employment branding agency’s blue chip accounts. - Achieved revenue growth of 120% year over year and high client retention rate.- Received the Employee Management Association (EMA) Creative Excellence award.
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Senior Employer Branding Account Manager - Advertising & Marketing AgencyJ. Walter Thompson Worldwide Aug 1999 - Mar 2001New York, Ny, UsIncreased relationship management responsibilities for this employment branding agency’s blue chip accounts. - Achieved revenue growth of 120% year over year and high client retention.- Received the Employee Management Association (EMA) Creative Excellence award.NOTE: JWT Specialized Communications is now known as JWT Inside. -
Employer Branding Account Manager - Advertising & Marketing AgencyAsri Jun 1996 - Jul 1999UsIncreased relationship management responsibilities for this recruitment advertising agency’s blue chip accounts. - Achieved revenue growth of 120% year over year and high client retention rate.- Received the Employee Management Association (EMA) Creative Excellence award. -
Employer Branding Account Coordinator - Advertising & Marketing AgencyTmp Worldwide Nov 1993 - Sep 1995New York, Ny, UsIncreased relationship management responsibilities for this recruitment advertising agency’s blue chip accounts. - Achieved revenue growth of 120% year over year and high client retention rate.NOTE: JWG Associates was acquired by TMP Worldwide.
Bennett Sung Skills
Bennett Sung Education Details
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University Of Hawaii At ManoaA Discipline Of Marketing
Frequently Asked Questions about Bennett Sung
What company does Bennett Sung work for?
Bennett Sung works for Buildermode Ai
What is Bennett Sung's role at the current company?
Bennett Sung's current role is Founder | Full-Time and Fractional GTM, Product Marketing and Technology Advisor (B2B AI and SaaS).
What is Bennett Sung's email address?
Bennett Sung's email address is be****@****ail.com
What is Bennett Sung's direct phone number?
Bennett Sung's direct phone number is +120657*****
What schools did Bennett Sung attend?
Bennett Sung attended University Of Hawaii At Manoa.
What are some of Bennett Sung's interests?
Bennett Sung has interest in Ciência E Tecnologia.
What skills is Bennett Sung known for?
Bennett Sung has skills like Salesforce.com, Saas, Enterprise Software, Product Marketing, Crm, Business Development, Product Management, Marketing Strategy, Leadership, Marketing, Sales Enablement, Digital Marketing.
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