Bennett Syverson Email & Phone Number

Madison, Wi, Us

Blanchardville, Wisconsin, United States

Madison, Wisconsin Area

Responsible for overseeing a team of marketing professionals in-house and freelance, supporting the marketing department. Duties include overseeing the implementation of marketing campaigns, and materials to promote WMEP services, new products and events, WMEP affiliates and partner organizations as needed. Provide support to the Account Executives, Business Development Managers, the Consulting team, and all other administrative departments as required. Develop and execute digital marketing plans that include web, social media, SEO, paid and organic promotion. Maintain event, editorial and promotional calendar for organization.

Madison, Wisconsin Area

Creative direction, graphic design and marketing campaigns for various clients.

Madison, Wisconsin Area

Created brand strategies and marketing plans based on market research that communicate the unique, true and hard-to-duplicate benefits about communities/locations, manufacturers, services and products. Successfully supervise and direct project work-flow for graphic designers, illustrators, public relations professionals, copywriters, photographers and videographers using Agile project management methodologies. Lead the firm’s efforts to engage and mentor staff towards a collaboration-oriented culture.Select branding projects include: QAL Medical, medical device manufacturer: Complete branding guidelines including naming and sub-branding new product line of continuous passive motion devices.The Wisconsin Manufacturing Extension Partnership: Completely refreshed and contemporary look professionally recognized by multiple design and website awards and extremely positive feedback by the client.The Howard Company: Revitalized the brand based on Voice of the Customer research. Effectiveness was recognized by national food retail marketing clients, and marketing/design industry awards.Select campaigns include:Testimonial campaign to educate businesses about self-funded health-care solutions.Marketing large, unique buildings, upon announcement of intent to vacate, in order to attract business and future employers who would be a good fit.Ongoing social media activity to keep client top of mind with target audience and drive interaction through selected channels.

Madison, Wisconsin Area

Supervised a team that updated and unified a fragmented brand strategy. Provided direction and leadership for Rayovac packaging, point of sale, B2B advertising, catalog production including copywriting, photography, illustration, art production and final print production.Created and implemented a highly successful, aggressive new market position and brand statement for the Rayovac Alkaline brand. Results lead to large gains over one of the top two battery companies. Efforts resulted in a 7.5% increase in retail sales growth in a flat to declining market with three strong, national competitors.In three years, reduced outside vendor operating costs by $979,600 by improving work flow, more efficient use of existing technology and techniques, and better utilization of existing staff. Built an in-house digital photo studio saving $30,000 in the first four months of use.

Madison, Wisconsin Area

Creating and supervising identities, promotions, direct to consumer communications and promotions, direct mail, advertising campaigns, branding and re-branding efforts, and packaging design projects. Working directly with clients, directing photographers, production designers, freelancers, printers and vendors both international and domestic. Account Representative for most of the clients I have worked with.

Certification, Adobe Indesign, Intermediate

Certificate Of Hours, Commercial Art & Computer Graphics