Commercial leader of sales and marketing activities for Services in North America. Privileged to be leading a team focused on developing stronger relationships with customers to provide them with the right solutions for their Elekta Hardware and Software products to maximize clinical availability. Responsible for regional financial performance of business toward growth and profit goals. Work closely with global stakeholders on marketing programs, promotional activities, and sales process standardization.

Develop and implement marketing strategy and programs with the goal to improve customer clinical and operational experiences & capabilities post installation through hardware and software maintenance, education and upgrade solutions in the Americas.

Lead a team of product and clinical marketing resources responsible for all commercial go to market activities in X-Ray portfolio. Direct measures to region operating plans for orders, revenue, margin attainment.-Activation of all new products in the region including local segmentation, value propositions, demand generation programs, pricing and training-Customer engagement programs including clinical education, trade shows, key opinion leaders, testimonials-Install base growth programs including upgrades, trade in programs, franchise selling-Commercial team training on clinical, technical and business skill acumen along complemented with internal and external sales tools and resources-voice of customer into global marketing /product management regarding market factors, clinical or technical unmet needs, competitive landscape and win loss insights

Managed all regional downstream marketing activities for X-Ray product portfolio (fixed radiography, mobile radiography, fluoroscopy), with key emphasis on product promotion and sales training content development

Services Zone Marketing Manager (Nov 14- July 15)Provide voice of customer and voice of sales to product management and product marketing through creation of standardized win loss process. Implement revenue generating programs to support regional sales growth targets. US Field Marketing Manager (March '14 - Nov '14)Responsible for planning, organizing and executing programs that either will generate new opportunities or advance existing ones, always working in partnership with sales and product team, bringing customer insights through all deployed programsKey activities include Capture customer insights and conduct Win/Loss analysis, Integrated Region Marketing Plan, Installed Based Marketing, Demand Creation & Funnel Acceleration and Top Accounts MarketingHealthcare Systems Strategic Marketing (April - Feb '14)Partnering with key US Healthcare providers to utilize GEHC Products and solutions to solve clinical and economic problems in the healthcare industry. Building key understanding of macro market dynamics, product portfolio, product positioning, value proposition creation, market sizing methodologies & solution based selling.

Support $2B in annual sale revenue by ensuring commercial service contracts are in compliance with margin targets, policies, and legal requirements. Develop multi product / multi manufacturer comprehensive deal strategy for largest healthcare networksWork with marketing to create new offerings and market test pricing strategies (pools, caps, financing models)Pivot point for sales to interact with functional executive leadship (finance, marketing, legal, service operations) to enable decision makingDefine & develop key pricing policies and strategies related to asset management, comprehensive outsource models, & offering development. Actively participate in customer negotiations, & concession plans. Coach sales, simplify internal escalations, develop concession strategy to enable wins, 3% over ‘11 planServe as GE Healthcare representative on GE Corp. Services Pricing Council. Create spare part pricing model to increase price based on weighted criteria. $.5M annually.

Managed relationships with competitors and 3rd party suppliers to maximize profitability for service business focused on maintaining competitor equipment. $50M portfolio of cross technology components; consistently delivered 8% annual reductionMazimized Quality to ensure profitability and customer satisfaction. Created scorecard, metrics and corrective actions to keep defective parts below 3%.Launched Strategic initiative to develop non-OEM supply chain; increase profitability; standardized purchasing; improved fulfillment Specialized & focused on support of Non-GE Mfg Service EquipmentCreated "should cost" models to enable negotiation strategy for critical componentsSourcing leader on business development team responsible for 2010 aquistion and integrationReceived various awards for driving results including recognition as GE Healthcare "Top Talent" in 2007

Maintain global part availability for 2000+ parts in 84 warehouses from 300 suppliersReduced average order to delivery time from 404 hrs to 50 hrs through strategic stockingPiloted creation of "Priority Score" metric to organize work queue & improve internal customer sat. Developed, tested & implemented SOP required for offshore support to process planning data

Drove cost reduction on passive & active electronics components through strategic supplier negotiationsWork cross functionally with program management to meet customer fulfillment and cost targetsEnsure part quality and delivery to meet customer commitment and revenue targets for NPI programs Developed consigned inventory tracker to bill multiple customers, ensuring inventory turns & cash flow