99% NATURALProviding a skincare range, which is up to 99% natural and we’re proud to say it is the highest natural % inclusion for any brands currently in mainstream retail.Nala’s Baby was created from a desire to have a trusted skincare range, which catered to everything that Sasha and Krept wanted for their newborn baby Nala.During pregnancy, Sasha was conscious about what she was putting on her own skin and even more concerned with what she was going to use on her bundle of joy’s skin. This led to an obsession with finding, naturally clean, high quality baby products. Using an app called, ‘Think Dirty’, an ingredient rating app, which proved the dire need for naturally clean baby products, steering away from harmful ingredients, which exist in many baby products.

OVERVIEWDeveloped, implemented and refined Spring Chicken’s core service offering which saw significant growth between 2017 and 2020. Executed through continuous improvement of sales, marketing and operations.Leading and managing teams of field sales, customer service, marketing and service/technical.TECHNOLOGYResponsible for the tech stack in the business; Hubspot, Pipedrive, Infinity, Shopify, Arrivy, Aircall, Monday.comMARKETINGManage marketing team and responsible for acquisition, retention, life-time value, brand, campaign management, analysis, automation and reporting. Facebook following of 320,000 with significant community engagement.- Above the line: TV (ITV1), radio (local), national press (Daily Mail, Telegraph, Express, Star)- Below the line: PPC (Google and Bing), SEO, social, content, email, brandingCUSTOMERSegmentation, cohort analysis, Net Promoter Score (average 85). Platinum Customer Service Award Feefo 2019, 2020 and 2021, awarded for consistent 5* reviews. Word of mouth referral.SALESHead up team of field sales professionals, selling direct to customers in-home. Developed a no-pressure approach that penetrated the industry and gave our customers a fantastic experience, with unrivalled information and trust in our glowing brand.TeamReport to CEO and Board.

Focus on customer acquisition and life-time value through digital channels.Responsible for Paid Search (Google, Bing and Facebook)Social (Facebook 320,000 followers)Email (100,000+ subscribers)Content

OVERVIEWResponsible for delivering integrated campaigns for the network of 160 retail stores across the UK & Ireland.Campaigns used:- Email marketing- Social media- PPC- POS materials. A critical part of the role was the analysis and presentation of the return on marketing investment to the senior management team.MARKETING EXCELLENCEAlso responsible for securing and developing a Partnership Marketing campaign with Warner Bros.’ Storks in 2016 and ‘Loving Vincent’ in 2017. The Storks campaign was the company’s most successful campaign to date; in June 2017 receiving a “Marketing Excellence” award in recognition of this.

OVERVIEWAccount Manager of GfK Mystery Shopping’s largest account (£3m+), responsible for the overall delivery of Transport for London’s (TfL) flagship survey.- Team management- Stakeholder management- Project management- Reporting and presentationMARKET RESEARCHDelivering 28,000 annual assessments (carried out by a large PAYE field panel) to Transport for London's insight team.- Survey design- Survey build- Data build management- Reporting management- Analysis and synthesis of data to deliver insight to TfL and their stakeholders

Responsible for the on-going sales and marketing of all UBM and Deutsche Messe AG trade show UK exhibitors and visitors, using multiple direct channels.Identified an opportunity to develop trade show services; a programme to introduce visitors and exhibitors prior to the show, giving them greater value and more efficient use of time when at the event.Budget allocated and working with a dedicated team of web developers, built the “Global Meetings Programme”. Now 9 years old, this tool is used at over 50 tradeshows per year, generating multi-million pound income.