Bryan Bennion Email & Phone Number

Boise, Id, Us

Boise, Idaho, United States

Primary responsibilities include implementing digital marketing efforts, manage the website & CRM, monitor leads and sales performance, maintain proper database management, and provide reports and recommendations for the marketing team and leadership.Skills and accomplishments at this position:* Acted as the primary marketing team lead and oversaw all major campaigns, budgets, reporting, and direction from leadership to help serve clients and company growth.* Managed all digital advertising: Social media ad platforms, KW Command, Google Ads, Youtube, Vimeo, and Yelp.* Setup new digital marketing strategies and assets for the company, and established goals and benchmarks based on key performance indicators and budgets. This brought an 80% increase in digital leads in 2021, and a 370% increase in 2022. Producing over $60k in ROI in 2022 after marketing costs, and $86k in 2023.*Implemented new digital reporting tools, such as: Google Analytics, Google Looker Studio, Tableau, Power Bi, SEM Rush, Chime CRM reporting tools, and social media web analytics tools.* Implemented advanced data tracking methods with Google tags manager, UTM parameters, and conversion events to help improve ad efficiency in bringing in higher quality leads.* Built a system of data governance on all marketing department data and lead data using SQL based databases, spreadsheets, and CRMs to help monitor and nurture leads.* Created systems and processes to provide weekly and monthly reports on all marketing efforts, and constructed new weekly client seller home reports and trained the team to manage said system.* Developed a process for weekly and monthly research on identifying recent changes in Google keywords and topics to guide Google search ads, website and blog SEO efforts.* Acted as the primary manager of all Lysi Bishop Real Estate websites, including additional landing pages, squeeze pages, updates, etc. Trained assistants to manage the website in my absence.