Benny Canady Email & Phone Number

Torrance, California, United States

Redondo Beach, California, United States

Worked directly with agency clients to develop public relations, marketing, and event plans, develop messaging, and communicate with trade and news media.

Santa Ana, California

Responsible for the strategic and tactical planning and management of corporate marketing, corporate communications, and channel marketing for retail and OEM brands.Develop communications plans and content for product initiatives, product launches and promotions for global business lines.Manage all branding, advertising, social media, product marketing, literature, promotions, tradeshows, and events.Brands Include: Universal Electronics, One for All, Ecolink Technology, RCS Technology, Nevo

Responsible for global product planning and marketing of tape storage products. This included product design, costing, pricing, and sales promotions. It also included product training for inside/outside sales force as well as channel partner training and all promotion and marketing. Sales channels included both retail and business to business, storefront locations and online.

Costa Mesa, Ca

Directly responsible for creation, management, and coordination of corporate and commercial partner marketing, product marketing, and event marketing. Developed strategy and implemented corporate print, online advertising programs, e-mail and direct mail communications and event promotions. Managed the planning and implementation of marketing activities and MDF/BDF budgets at Direct Marketing (CDW, PC Connection, Insight, etc.), Distributor and Value Added Reseller (VAR) accounts.

El Segundo, Ca

Developed and implemented profitable channel marketing programs and trade events to promote manufacturer product lines to VAR and major DMR accounts.Created sponsored events that generated revenue from manufacturer participation and developed all marketing plans for attendee acquisition.